How Barnes & Noble is Reinventing Itself in a Shifting Book Retail Market

MG2 Principal Melissa Gonzales shared insights with Nicole Kirichanskaya of Inside Retail on how Barnes & Noble is evolving in the changing retail book market.

“The brand has given its stores a lot of independence, fostering a local or independent feel,” Gonzalez stated. “There is a lot of curation in-store as well as robust programming, like author readings and book signings, which puts Barnes & Noble at the nucleus of the book community.”