电影院再次迎来客流高峰，Z世代也参与了这波复苏。

In a recent ICSC C+CT article with Joel Groover, MG2 Principal Melissa Gonzalez explores how thoughtful design and marketing strategies can make moviegoing more compelling to Gen Z and Gen Alpha.

“As Gonzalez sees it, younger generations prize tactile, immersive experiences that are powerful enough to pull them away from their usual distractions. They value the social dimension of shopping and moviegoing, she added, and often want to co-create and be part of the experience rather than just passively observe it.”