NEXCOM, the Navy’s Retail Business, Plans For the Next Generation of Shoppers

In a recent article from CNBC, MG2 Principal Melissa Gonzalez shares insights on her and the team’s work supporting Navy Exchange Service Command (Nexcom) in rethinking its retail strategy as part of a larger transformation effort.

“Working alongside Nexcom, Gonzalez has gone department by department, figuring out how to reformat stores, jazz up signage and communicate value based on the local demographics and respective categories.”