Casper tests a new store design as it rethinks its retail strategy

Melissa Gonzalez, principal of MG2 said in an email it is common for startups like Casper to evolve their retail store design as they mature. “With a company like Casper they’ve evolved much as a brand but also, it’s important to stay on top of evolving consumer trends, behaviors and needs and ensure that you are factoring that in to your in-store experience,” she said.