What to Watch: Retailers Guarded, Prudent and Primed

There are a lot of expectations about what 2024 could bring, and at the top of many people’s minds is technology and AI integration into retail.

“There’s the continuous impact of AI, from pre-purchase to post-purchase. This will evolve how brands and retailers understand and interact with consumers,” Melissa Gonzalez said to David Moin of WWD.

Discover more strategies that retailers are taking this year in Yahoo News.