Research & Insights – March 2025

What if EV Charging Environments Met Unreasonable Hospitality?

As the EV market continues to grow, so do the expectations for charging stations, which are evolving into essential parts of the expanding EV ecosystem. Today’s consumers, whether current owners or prospective owners, seek more than just convenience; they desire seamless technology, welcoming spaces, and amenities that align with their values and lifestyles. A thoughtful, inviting atmosphere rooted in the principles of unreasonable hospitality can transform an otherwise transactional charging stop into a memorable experience, one that exceeds expectations and fosters connections beyond utility. As needs vary across locations and user types, charging stations must deliver both efficiency and satisfaction. This exploration looks at how these spaces can adapt to meet evolving demands and expectations, uncovering opportunities to design environments that are both functional and engaging.

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What We Learned

According to our study, discover how consumer personas and their experiences with and expectations of EV charging environments can inform which service offerings and enhanced features would provide the most value and greater consumer satisfaction.

The Speed Seeker

Charging is a race against time – it should be fast, seamless, and hassle-free. And loyalty perks such as priority access make it even better.

The Comfort Cruiser

Charging is a break from the chaos of the day – it should be calming and stress-free. And the environment featuring creature comforts is vital to unwind.

The Destination Dweller

Charging is just the start – it should be an immersive experience with food and entertainment. And the additional services and amenities do not go unchecked.

EV Charging’s Future: Going the Extra Mile to Keep Core Users and Attract New

As EV charging environments evolve, the future of these spaces lies in creating a holistic, hospitable experience that caters to both the need for convenience and the desire for engagement. While consumers expect basic amenities like Wi-Fi, phone charging ports, and clean restrooms, the true magic happens when these spaces go beyond the expected. Surprising and delighting visitors with thoughtful offerings, such as locally sourced coffee, community-driven programming, and seamless technology for effortless navigation and charging, fosters a deeper connection with the space. These features not only enhance the experience but also celebrate local culture and design, creating an environment that feels both familiar and refreshing. Additionally, interior designs that inspire through educational elements and a sense of calm offer a retreat-like atmosphere, balancing functionality with serenity. EV brands must remember that some consumers seek efficiency, eager to charge and go, while others want to linger and immerse themselves in the experience. The key to success is providing a space that caters to both, offering convenience for those on the move and engagement for those who want to enjoy the journey, along with a mix of formats in your real estate portfolio to ensure versatility and appeal to a diverse audience. By thoughtfully designing these elements, EV charging stations can become not just functional pit stops, but destinations that inspire brand loyalty and trust for years to come.

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Mercedes-Benz EV Charging Hub

MG2 Listed in Building Design+Construction’s Top 200 Architecture Firms for 2024

MG2 ranked among the top 20 in Building Design+Construction Media’s recently released Top 200 Architecture Firms for 2024.

Voltera EV Fleet Charging Facility

EV Truck Charging

Voltera, a leader in EV infrastructure, enlisted MG2 to pioneer their first-ever EV fleet charging station in Savannah, GA. MG2’s mission involved designing two standalone buildings one with dedicated office space for their operations team and one adjacent to a full-service maintenance facility building focusing on freight vehicles. This is complemented by a strategically designed fleet charging canopy equipped with photovoltaic panels across the site, all contributing to the creation of this groundbreaking charging facility.


  • Project Details

  • 地点 Savannah, GA
  • 客户 Voltera
  • 市场分类
  • 规模 8 acre site
    4,800 SF Operations & Maintenance Facility
  • 设计服务

Voltera Parking Garage Retrofit

Voltera Parking Garage Retrofit

To advance their electric vehicle (EV) infrastructure development initiatives, Voltera commissioned MG2 to transform an existing three-story parking garage into a state-of-the-art electric vehicle charging facility in San Francisco. Strategically situated near downtown, this facility will accommodate 40 fast-charging stalls, unique to the manufacturer, distributed across all three floors. Furthermore the site will include a revamped area from which on-site fleet management personnel will operate.


Mercedes-Benz Charging Hub

MG2 joined forces with Mercedes-Benz and MN8 to craft a sophisticated, dependable, flashy charging hub in Atlanta, GA. Complete with luxurious amenities and refreshments, this flagship charging location is the first step of Mercedes-Benz’s ambitious vision to deploy over 2,500 high-powered chargers across 400 hubs by 2027. MG2 was responsible for creating the US Prototype and standards and designing and delivering this first location.


Mercedes-Benz To Open Dozens of Electric Vehicle Charging Hubs at Buc-ee’s, Simon Property Sites

Mercedes-Benz plans to place its branded electric vehicle charging stations at some of Buc-ee’s convenience stores and Simon Property Group’s malls as the automotive industry gets ready for a potential wave of EVs. MG2 was the architecture firm and Kimley-Horn was the engineering firm for the Mercedes stations.


Uxin Used Car Dealership

Uxin, a second-hand car refurbishment and storage center located in Hefei, Anhui Province, is the largest “supermarket” for pre-owned vehicles in China. The building houses a car storage center with space for 7,000 cars, a maintenance workshop, employee dormitories, a warehouse for spare parts, car wall with hydraulic conveyor belt, showroom, customer lounge area, and a restaurant.

Glass atriums help break up the building massing and glass curtain walls, parametric ceiling designs, and lighting contribute to the technological atmosphere. VR technology was leveraged throughout the design process to simulate both customer and car flows. The roof is equipped with solar panels, providing electricity for the building’s daily operations.