A Fresh Focus on Design

“At a recently opened Bellevue, Washington Evergreens location (a Seattle-based quick-service chain), Joy Dayaw, associate, MG2 Design in Seattle, included a railing six feet from the front door to guide customers to the menu, ordering line, and then to the POS, ‘so it’s a very clear pathway.’ And the railing, of course, fits in—it’s painted the dark, deep green of the Evergreen’s palette. It’s subtle, but the railing separates the ordering line form the seating area and from customers picking up orders.”

“Other wayfinding can be incorporated at eye level and above, and is often suspended from the ceiling. ‘Wayfinding signage is critical now because consumers want that streamlined experience,’ said Dayaw. ‘We’re really focusing on the speed and convenience of the customer flow.’”