MAC Cosmetics

MG2 partnered with Estee Lauder to bring their global beauty brand, MAC Cosmetics, to Nordstrom’s New York City flagship. Prominently located in the heart of the store, the shop-in-shop offers an immersive experience that invites shoppers to explore the brand’s full product range and enjoy personalized makeup consultations.

Designed to capture MAC’s bold, modern identity, the space features distinctive consultation tables with integrated product displays, custom wood fixtures, and LED screens that enhance both visibility and engagement. Playful, oversized elements—such as sculptural makeup brushes forming a brand sign and a giant lipstick anchoring a featured display—add a dynamic, unique touch.

In collaboration with Estée Lauder’s US Retail Design team and key vendors, MG2 developed highly detailed millwork solutions to bring the design vision to life. The team engineered a concealed operable swing door within the primary display wall to provide access to back-of-house storage and crafted a custom fixture precisely aligned with the dimensions of the existing wall frame. Through careful coordination and thoughtful consideration of strict leasing parameters, MG2 developed an efficient, elevated layout that maximizes both functionality and brand expression within a compact space.