Casper 重新思考零售战略，测试新店设计

Melissa Gonzalez, principal of MG2 said in an email it is common for startups like Casper to evolve their retail store design as they mature. “With a company like Casper they’ve evolved much as a brand but also, it’s important to stay on top of evolving consumer trends, behaviors and needs and ensure that you are factoring that in to your in-store experience,” she said.