Food Fight: Grocery Competitors and Rivals Gear Up

In a recent VMSD article, Janet Groeber highlights MG2’s design of Albert Wang Market in Beijing and features insights from MG2 Principal Jooyeol Oh on creating a premium grocery experience.

“’There’s a middle class they wanted to address and then create a store to cater to that kind of a clientele.’ The target customer is a food lover who can watch baked goods, meats and fresh fish, being prepared on site – a sort of culinary theater meets shopping experience that builds confidence in product quality.”