从Shein到香奈儿：为什么我们身处快闪店时代

“Pop-ups are also a great way for retailers to lean into the preferences of the Gen Z shopper. Driscoll cited data from MG2 Advisory, a leading creator of pop-ups, which showed that nearly half of Gen Z shoppers who primarily shop online prefer to engage with brands through experiential pop-up activations when shopping in person.”

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