Malls’ New Success Strategy: Attracting Gen Zers Hungry for Social Contact

MG2 Principal Melissa Gonzalez joined a Retail TouchPoints panel of experts to discuss how mall models should be evolving to effectively capture the attention of younger generations like Gen Z and Gen Alpha.

“Gonzalez: The most forward-thinking developers create a holistic journey for visitors, ensuring that the transition between experiences and shopping feels natural and enticing. Merchandising plays a critical role here; the layout and tenant mix must be thoughtfully curated to align with consumer preferences and behaviors.”