消费者体验
真实
As a way to test the brick-and-mortar retail environment, The RealReal hired MG2 / The Lionesque Group as their pop-up design and strategy partner to launch a two-week holiday store in Soho, NYC. The objectives were to increase brand awareness, generate sales and test the viability of a permanent brick-and-mortar retail store.
The team provided location and design consultation for optimal layout in a retail environment and customer flow within the pop-up space. The deliverables included securing a location that best allowed TheRealReal to interact with their target demographic, sourcing of store fixtures, operational elements and back of house, and budget and production oversight from build-out to break-down.
经过成功的两个星期,有超过1,000名访客
每天之后,RealReal每天都会开放
在Soho的永久位置。在持续期间
在弹出窗口中,他们获得了来自
主要媒体包括BBC电台,RackedNY,
HarperBazaar,好莱坞记者等。
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Project Details
- 美国多个地点
- 真实
- Experiential Retail
旧金山:4,500 SF FOH + 1,500 SF BOH
拉斯维加斯:4,500平方英尺
纽约:4,600 SF FOH + 2,500 SF BOH - 建筑设计