消费者体验
Kizik
![](https://d1xchyov513y0i.cloudfront.net/wp-content/uploads/2024/07/10144836/24554401A_Kizik_SoHo_popup_N14_webfull-1-1600x900.jpg)
Kizik is a rapidly growing footwear brand that believes there’s more
to life than tying your shoes. As a digital-native, direct-to-consumer
brand, Kizik partnered with MG2 to design and build multiple store
formats, beginning with their brick-and-mortar retail location in
Utah. The resulting space, a playful, true-to-brand experience, was
created through a demolition and rebuild of the storefront and
interior, integrating two former tenant suites and a portion of the
shopping center’s common area.
Following this success, Kizik debuted the introduction of its new
brand promise, “Motion is Magic”, through its inaugural NYC
experiential retail pop-up. Customers embark on an immersive
journey via interactive visual installations responsive to movement.
Customers are drawn in from the sidewalk by a highlighted
display of products that guides them to their first experience of
discovery and a hands-free try-on. “Motion Is Magic” and the brand
experience created in NYC will serve as a catalyst for Kizik’s most
ambitious phase of growth.
![](https://d1xchyov513y0i.cloudfront.net/wp-content/uploads/2024/07/10145006/24554401A_Kizik_Project_Photography_N11_webfull-1067x1600.jpg)
-
Project Details
- 美国多个地点
- Kizik
- Experiential Retail, 专营零售
- 1,300-2,300 SF
- 建筑设计, Strategy & Insights
Press Coverage
- Kizik Opens At Mall Of America With Plans For Nationwide Expansion
- Kizik Opens At Mall Of America With Plans For Nationwide Expansion
- First Look: Kizik opens at Mall of America; King of Prussia next
- Kizik Opens Store at Mall of America as Retail Expansion Plan Kicks Into High Gear
- First Look: Kizik opens NYC pop-up as it preps for brick-and-mortar expansion
- Kizik Extends NYC Pop-Up Through Memorial Day Due to Shopper Demand
- Kizik Unveils New Look at NY Pop-Up and Sets Store Openings
- Kizik Introduces New Brand Platform and Identity With an Immersive NYC Pop-up and Omnichannel Campaign
- 5 DTCs and Consumer Brands to Open Up Shop
- Kizik CMO on Growing a Challenger Brand: ‘It’s Us Against the World’
- First Look: Fast-growing DTC sneaker brand Kizik opens first store — here’s where
- Why Kizik, a Hands-Free Footwear Brand, Has Expanded into Retail
- How Kizik’s Store Showcases What it Means to be a ‘Hands-Free’ Shoe
- Kizik to open first brick-and-mortar store in Utah next week
- Hands-Free Shoe Brand Kizik to Open First Store Near Salt Lake City Next Week