Consumers are making lifestyle choices with wellness in mind, which ignites in them a feeling of purpose and a sense of motivation.
That’s the conclusion that the architecture and design firm MG2 draws from a survey of 1,182 U.S. adult consumers the firm conducted last December about their seeking healthier shopping experiences. (Download the full report.)
品牌如何利用戏剧化的设计理念打造能引起消费者共鸣的沉浸式零售体验？MG2 Design 的负责人兼股东、节目主持人 Melissa Gonzalez 将为您解答。 零售精炼在 2024 年西南偏南 (SXSW) 大会上，他阐述了这一主题，强调了通过多个接触点与消费者互动的重要性。
“你的品牌理念是什么？你凭什么值得我花钱？很高兴看到这么多主题和话题成为人们热议的焦点，”冈萨雷斯说道，并强调品牌需要打造引人入胜、个性化的故事，以激发消费者的想象力并建立联系。
虚拟机 该杂志通过年度VMSD评选活动，表彰零售设计领域最优秀、最有前途的年轻设计师。 设计师十二强奖。今年获此殊荣的12位新锐设计师来自全国乃至全球的零售机构和设计公司，MG2的设计项目经理Joy Dayaw位列其中。
Floor Covering News Publisher and Editorial Director, Steve Feldman, penned his column this week about Gen Z and MG2’s research and insights report: “Gen Z: A Deeper Look at 4 Key Personas and How They Are Shaping the In-store Experience.”
“‘This is still a young generation that’s just coming into their career, still largely living with their parents, so they’re still going be motivated by cost, even if they want to make sustainable decisions,’ said Melissa Gonzalez, principal at MG2.”
“Flexibility is definitely a key component whether you’re doing Store 1 or Store 100,” said MG2 Principal Melissa Gonzalez in a Chain Store Age’s interview with Debra Hazel.
Read the cover story, “”New Store Strategies,” on why flexibility and adaptability are key to engaging todays demanding consumers.
MG2 partnered with a prestige beauty company to assess and develop a customized, scalable sustainability program for both new and existing retail stores globally, spanning their family of brands.
The objective of this more than 12-month endeavor was to establish a framework, along with measurable standards and criteria, that could be incorporated into the built environment across various categories, including store buildout, energy, and water conservation, sustainable sourcing of materials, and operations, among others.
We were thrilled to discuss our Sorel pop-up with Matthew Hall for VMSD’s “2024 Retail Forecast.”
“Saturated inside and out with the brand’s signature orange, the space’s interior walls also feature a collage of vintage ads combined with new campaign imagery to celebrate the breadth of the brand’s heritage. An augmented reality ‘Magic Mirror,’ with branded filters and experiences at the store entry, invites consumers to fully immerse themselves in the brand story and interact in a unique way. ‘The product features were a key inspiration,’ says Melissa Gonzalez, MG2 Principal and The Lionesque Group founder, ‘and New York’s energy and characteristics was the muse.'”
我们非常激动地宣布，我们与维多利亚的秘密合作，在纽约高线公园开设的VS Bombshell Gardens快闪店，入围了今年的Glossy Beauty Awards决赛名单。
该奖项凸显了竞争激烈的美容行业，以及当今消费者对他们喜爱的品牌推出创新产品和体验的渴望。
我们很高兴入选 BD+C 评选的 2023 年 90 强餐厅建筑设计公司名单。
我们非常荣幸被 GC 杂志评为华盛顿州西雅图最佳餐厅建筑师之一。
“在阿尔法世代的认知里，他们获取信息的方式没有任何限制……而且他们能够获取的信息和资源比我们以往所能获取的更加广泛。在他们看来，他们无所不能。”
Bellevue joins partners to present Black History Month exhibit at City Hall
In celebration of Black History Month, the City of Bellevue, in partnership with Seattle architecture firm MG2 and Onyx Fine Arts Collective, is presenting the exhibit “Elevating Voices,” featuring the work of 17 Pacific Northwest Black artists.
Retailers are beginning to think differently in response to their audience’s changing desires for “healthier” shopping experiences. By evaluating traditional store design elements through the lens of wellness, brands have the opportunity to create environments that are more holistic, rather than simply physical, and inclusive of cognitive, emotional and spiritual health attributes.
In this report, we look to demystify what well-being means to consumers and the in-store design features that support a state of mindfulness and deliver a sense of value in retail today.
完整的牌组可在本预览页面底部下载。 现在就带我去那里！
Consumers are more aware of their health and what contributes to their holistic well-being than ever before. This awareness, however, is not just limited to mental, emotional, and physical wellness, as it also accounts for our communal health and how we engage with wellness practices and experiences beyond our home. More and more, consumers are seeking out alternative care solutions and services. Many retailers have the ability and the real estate to test these alternatives as a way of not only contributing to their audience’s well-being, but as a way to drive greater traffic and loyalty. By offering spaces for a moment of calm or reflection, engaging water features or biophilia throughout or facilitating workshops to fuel connection, retailers and brands can go from experiential retail, to transformative retail.
For many consumers, retail therapy is transformative and delivers endorphins similar to exercise, resulting in a positive behavioral change in mindset. For many others however, the retail environment can prove taxing and stressful, allowing them to become overwhelmed and distracted from their original objective. By thinking intentionally and strategically, retailers can connect with consumers of all walks of life and deliver a comprehensive experience in-store that is good for both the body and the mind.
Since the pandemic, the desire to prioritize one’s health and holistic well-being has increased significantly. Consumers are now making lifestyle choices with wellness in mind, which has ignited a feeling of purpose and a new sense of motivation. As individuals navigate the endless sources of stress and anxiety they face both in life and work, it is only natural that they gravitate towards environments that ease these burdens rather than contributing to them. With so many retailers to choose from, consumers are feeling a pull towards those that recognize the hardship of mental clutter and are committed to alleviating some of that tension in authentic and meaningful ways. This can be achieved in a variety of ways in store, such as thoughtful lighting design integrations, biophilia focal walls, water features, calming music or meditative spaces, all of which give the consumer the opportunity to decompress. Through this, retailers and brands can demonstrate their commitment to their consumer’s priorities and values, resulting in repeat visitation and long term loyalty as consumers will find these brand experiences enjoyable and transformative. By investing in store design features with human centric needs at the heart, brands will see a return on their investment both financially and in their audience’s social capital.
“Bars should also ideally be visible from the entrance, says Joy Dayaw, associate, MG2 Design, Seattle, to create an immediate impression and to attract early arrivals over from the hostess stand. “
我们很高兴看到位于华盛顿州贝尔维尤的 Evergreens 出现在《每日商业日报》上。
这家新店以清爽的绿色调搭配浅色木材，旨在体现品牌对供应本地有机农产品的承诺。店内还绘有当地艺术家Jen Vickers的壁画，营造出明亮、温馨的氛围，欢迎所有顾客光临。
请阅读下方DJC文章，了解更多关于这个新地点的信息。文章已设置密码保护。
MG2 的负责人梅丽莎·冈萨雷斯在一封电子邮件中表示，像 Casper 这样的初创公司随着发展成熟，不断改进零售店设计是很常见的。“像 Casper 这样的公司，其品牌已经发展了很多，但同时，密切关注不断变化的消费者趋势、行为和需求，并确保将这些因素融入到店内体验中也至关重要。”她说道。
We’re excited to see Melissa Gonzalez named a Top Retail Expert 2024 by Rethink Retail.
“Pop-ups are also a great way for retailers to lean into the preferences of the Gen Z shopper. Driscoll cited data from MG2 Advisory, a leading creator of pop-ups, which showed that nearly half of Gen Z shoppers who primarily shop online prefer to engage with brands through experiential pop-up activations when shopping in person.”
Password protected.
Glam Seamless是一家知名的接发品牌，拥有强大的线上影响力，并在纽约设有沙龙和旗舰店。为了拓展业务，该品牌找到MG2，计划在西好莱坞开设第二家分店。我们的目标是打造一个既能保持Glam Seamless品牌美学理念，又能让他们为洛杉矶客户提供线下服务，并支持其社交媒体渠道和电商平台内容创作的沙龙和零售空间。
Glam Seamless聘请MG2为其第二家沙龙门店提供概念开发、店铺设计及项目建设管理服务。服务内容包括创意构思和设计指导，以及所有生产采购和施工管理，包括但不限于：标牌、定制加工、家具、灯具及装饰品等。MG2与Glam Seamless团队紧密合作，充分了解所有定制设计中需要考虑的商品陈列和运营需求。
MG2团队的设计打造了一个位于西好莱坞、面积达2000平方英尺的奢华私密的沙龙零售空间，其主要区域包括零售接待区、四工位沙龙及美容吧，以及私人沙龙。这些空间旨在促进各种互动，例如自助购物、接发咨询和护理——所有这些都以适合直播的精美背景为特色。Glam Seamless创始人Alexandra Cristin希望通过提供一系列美容服务和产品，并与其他女性创立的美容品牌合作，为顾客提供一站式全方位美容护理解决方案。
洛杉矶沙龙（如 Beauty Independent 报道该空间的设计兼顾了洛杉矶的独特风格，同时又与纽约店保持了高度的协调性。柔和的粉色和温暖的桃色等本土色彩，为整个空间营造出轻盈奢华的氛围。拱形图案则沿用了原店的设计，成为品牌的标志性元素。这些轻盈柔和的元素既契合洛杉矶的气质，又保持了品牌一贯的美学风格。
Creating an immersive and engaging brick-and-mortar store takes strategy and a deep understanding of your customers. Cross-team expertise ensures that branded experiences are executed to their fullest potential.
“‘You really need that trifecta — the store design team, the business development and marketing team, and then the IT team to an extent, depending on what kind of technology integration is happening,’ said Melissa Gonzalez, Principal at MG2 and past speaker at the Retail Innovation Conference & Expo. ‘Having all these people together allows you to bring together the art, the science and the business.'”
We’re excited to be named one of The Best Architects in Seattle, Washington by Home Builder Digest.
There are a lot of expectations about what 2024 could bring, and at the top of many people’s minds is technology and AI integration into retail.
“There’s the continuous impact of AI, from pre-purchase to post-purchase. This will evolve how brands and retailers understand and interact with consumers,” Melissa Gonzalez said to David Moin of WWD.
Discover more strategies that retailers are taking this year in Yahoo News.
After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands.
But underneath this positive blanket statement are a lot of nuances. Consumers’ standards of what makes a “superior” brick-and-mortar experience have changed, and to make things even more complicated, these standards vary based on shoppers’ unique preferences, their needs at a specific point and time, the role that technology plays in their daily lives and, of course, how they live, work and interact in their everyday lives.
Retail TouchPoints asked experts across the store design, experience and technology realms to share the trends they believe will drive brick-and-mortar innovation.
Gonzalez continually pushes the boundaries of experiential retail and has pioneered the integration of physical environments and cutting-edge technologies, helping established brands such as Nordstrom and Victoria’s Secret, and digital-first natives such as Burrow and Kizik.
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