“It’s critical that consumers experience the step-in technology Kizik is known for at the very beginning of the customer journey,” said MG2 principal Melissa Gonzalez. “It’s an AHA moment that captures and celebrates the magic of the brand.”

Kizik, the innovative footwear brand renowned for its hands-free technology, is making significant strides in its retail expansion strategy. 

The new Mall of America store is also a brand new design, embodying the full Kizik experience and the new “Motion is Magic” branding. Melissa Gonzalez and her team at MG2 continue to design the Kizik stores but with some changes. 

“Hands-free” footwear brand Kizik has dropped anchor in New York City — and it’s staying longer than it expected.

The company, whose shoes are designed for those who hate tying their shoe laces or are unable to do so, has opened a pop-up on Greene Street in Manhattan’s SoHo neighborhood. Created in partnership with MG2, the outpost was originally scheduled to be open only for a few days. But the response was so enthusiastic, Kizik has decided to keep the space open through Memorial Day.

鞋履品牌Kizik与 MG2 在纽约市苏豪区推出快闪店概念，以评估市场需求。人们有 明显地 据称，该品牌已决定将快闪店活动延长至阵亡将士纪念日。

免提鞋履供应商 Kizik 推出了全新的品牌平台，并在全国范围内推出了其品牌承诺“动感即魔力”。

这一理念将指导 Kizik 继续向零售、批发和国际市场发展，包括上周末在纽约举办的体验式快闪店，以及今年计划开设六家实体店。

Kizik, the industry leader in hands-free footwear innovation, debuts a new brand platform with its national introduction of its brand promise, “Motion Is Magic,” The integrated campaign unlocks the power and potential of Kizik’s category-creating, hands-free technology, inviting consumers to enter a life of frictionless freedom where they can experience the limitless possibilities of a life in motion.

This widely resonant proposition will guide Kizik’s continued growth into retail, wholesale, and international markets, culminating this April with a limited-time NYC experiential pop-up that features the launch of five new silhouettes.

The fitting room has a reputation of being a little sterile at best — and completely unbearable at worst.

While few have prioritized the fitting room experience, Good American, River Island and Victoria’s Secret are among a growing list of retailers turning it into a point of differentiation by leveraging immersive visual storytelling and intentional tech integration.

“Sensorial elements set the tone and the mood from an environmental design standpoint…and then the technology facilitates the efficiency for the customer, and the learnings and data for the brand. Anything you can do to minimize the amount of time it takes for a customer to get an answer while they’re interested in a product increases the chances of a good experience.” Melissa Gonzalez, Principal, MG2