“We wanted to make sure you had a cohesive experience regardless of your entry point. We couldn’t necessarily drive all traffic to enter on one street versus the other,” explains Melissa Gonzalez, Principal, MG2, and Founder of the Lionesque Group. “In both cases, it was fully immersive and educational. We wanted to make sure regardless of your entry, it felt like a holistic journey.”
We’re excited to announce that Victoria’s Secrets Bombshell Gardens has been named VMSD’s best-in-show for its 2023 International Visual Competition.
In our constant curiosity and investigation of consumer behaviors and expectations, we utilize data insights to help uncover and validate where we can deliver true points of gratification within the customer journey. Here is a snapshot of key takeaways from our latest consumer survey.
Our full deck is available for download at the bottom of this preview. Take me there now!
“Retail stores must be more than just vehicles for selling. People want to be in stores, but they don’t want to be in a space that isn’t compelling or engaging,” MG2 Principal Mitch Pride, RA, told Jessica Chevalier of Floor Focus Magazine. “Concepts with ‘nothing special’ don’t do well.”
“We map out the journey as a whole and identify the current pain points that we’re trying to solve for,” explained Melissa Gonzalez, Principal at MG2 and Founder of The Lionesque Group, in an interview with Retail TouchPoints.
We’re excited to be named one of The Top 45 Architecture Firms in the US 2023 by Green Building and Design.
“You have to be a little more creative in how you lay out the restaurant. Everyone needs to be able to have the same experience.” said Joy Dayaw, Associate at MG2.
“This is a pivotal moment for Kizik,” said Kizik CEO Monte Deere. “To be opening our flagship store right down the street from where it all began is humbling and signals a new chapter for the company.”
Retail TouchPoints has unveiled the winners of the third annual Brand Experience Awards. The winners were announced during an awards ceremony during the Retail Innovation Conference & Expo at McCormick Place in Chicago, bring executives across the retail realm together to celebrate their successes.
We’re excited to announce Victoria’s Secret Bombshell Gardens won the Pop-Up Store Award!
We’re excited to be among the top retail design firms of 2023 ranked by VMSD. It’s an honor to be ranked 4th alongside many other exceptional firms and designers.
“There’s nothing stuffy about the space, instead it’s a fresh, open store that offers a memorable shopping experience. As well as a fitting room with custom illustrated wallpaper, ‘we added moments of fun, like Jason the Basset Hound peeking through,'” says Marta Abás, Senior Associate at MG2, in an interview with Georgia Mizen in VMSD. “It celebrates the brand and makes customers smile.”
“The brand is focusing on happiness and comfort. So that’s what we did in this store,” says Mitch Pride, RA, Principal at MG2. “This design is a kit, so it can be scaled and applied to different architecture across the brand’s 600 stores and thousands of shop-in-shops.”
“As the pandemic has waned, downtown Seattle has remained under capacity, with lower-than-planned occupancy,” says Stocker. “Despite that, the latest PCC has become what it intended all along: a hub for groceries and high-quality prepared and specialty foods. Workers and residents willingly climb the steep blocks leading up to 4th Avenue just to go to PCC,” said Principal Peter Stocker.
As the home improvement industry continues to scale in response to growing cross-generational consumer interest, we examine how this newfound focus on premium home fixtures allows for imaginative and innovative retail store design opportunities, wherein consumers can have a deeper sensorial experience that helps demystifies the decision making process and results in long term loyalty.
Our full deck is available for download at the bottom of this preview. Take me there now!
The pandemic shined a spotlight on the joys and comfort that come with being home. As consumers discovered opportunities to enhance their living space, the market for premium home fixtures experienced significant growth. From cooking at home more, to celebrating the ritual of entertaining, to a larger focus on skincare, the upkeep of both the kitchen and bathroom have become core areas of focus when thinking about luxury living.
In this survey, we investigate what motivates consumers when it comes to design inspiration for their homes and through this analysis illuminate opportunities for designing premium home fixture store environments that are not only a destination, but a place that facilitates informative dialogue while fueling one’s imagination.
As consumers continue to enhance their home by layering in luxurious touches throughout, brands and retailers in the premium fixtures industry have the opportunity to surprise and delight consumers by reimagining the store environment. Rather than a transactional experience, luxury consumers are looking for an elevated experience that makes them feel seen, heard and valued.
To identify what delivers value and drives engagement in store, it is important we first understand consumer preferences and motivations, including being both inspired and informed in store, as well as the design elements that spark the imagination. We see this demonstrated through insights around consumer interest related to product testing opportunities, displays that celebrate style and mood and technology that is both experiential and personal, all while maintaining an essence of convenience and ease.
Consumers want to feel confident that they are investing in brands that deliver on aesthetic and performance, and they are looking to brands to maintain an ongoing relationship with them based on their tastes and preferences. Whether a consumer has acquired luxury fixtures in the past or they are dreaming of the day this becomes their reality, consumers are seeking out products for their home that make them feel something special and keep them imagining for years to come.
The Lionesque Group designed Kizik’s Fashion Place store, making it both a store and a memorable billboard. It has floor-to-ceiling glass windows, a digital monitor showcasing advertisements, and clear visibility of its entire product assortment.
DTC brand Kizik’s first store turns shoe shopping on its head, encouraging you to try on any shoe first and choose a style second.
Retail TouchPoints 和 Design: Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards, representing a dynamic and diverse class of executives who have contributed to industry progress. We’re excited to see Joe Schafran, Senior Project Manager, The Lionesque Group, an MG2 Studio named one of the winners.
SMPS Seattle’s annual Reign Awards gala recognizes excellence in marketing communications and outstanding achievements of top marketing professionals.
MG2 won Best Event for “Costco’s 40th Anniversary Event & Exhibit”.
We’re honored to be included in the Puget Sound Business Journal’s annual list of Corporate Philanthropists.
Product Runway randomly pairs top local architecture & interior design firms with innovative product manufactures, bringing them together to collectively create runway ready garments using an array of commercial interior finish materials. MG2’s design won the People’s Choice award!
In our constant curiosity and investigation of consumer behaviors and expectations, we utilize data insights to help uncover and validate where we can deliver true points of gratification within the customer journey. Here is a snapshot of key takeaways from our latest consumer survey.
Our full deck is available for download at the bottom of this preview. Take me there now!
US-based hands-free footwear innovator Kizik is set to open its first brick-and-mortar store in Salt Lake City, Utah, next week.
The flagship store will be located at Utah’s Fashion Place mall and will open on 19 May.
Hands-free footwear company Kizik will open its first brick-and-mortar store in the heart of its home state next week as it continues to gain market share.
According to the Utah-based company, it will open a 1,293-sq.-ft. shop inside the Fashion Place Mall in the Salt Lake City suburb of Murray on Friday, May 19.
We are honored to be chosen as a finalist for the Interior Design 2023 NYCxDesign Awards! Thank you to Victoria’s Secret for trusting us as their partner in this special project and to all our partners who came with us on this journey.
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