Luxury jewelry brand Monica Vinader is known for its modern design and commitment to ethical materials, creating everyday pieces that celebrate individuality. MG2 partnered with the brand to bring its refined aesthetic to Nordstrom NYC.

Situated in Nordstrom’s new jewelry hall, the shop-in-shop offers a uniquely elevated experience for shoppers. Working closely with Nordstrom, Monica Vinader, and premium vendors, MG2 ensured that every design element was executed seamlessly. The intimate, sophisticated space combines dark painted walls, warm wood accents, metallic screen dividers, wrapped columns, and large street-facing windows. Custom fixtures display jewelry with elegance, while bespoke stools create inviting moments for customers to explore personalization services. Every detail is thoughtfully curated to make visitors feel both welcomed and inspired.

MG2 partnered with Estee Lauder to bring their global beauty brand, MAC Cosmetics, to Nordstrom’s New York City flagship. Prominently located in the heart of the store, the shop-in-shop offers an immersive experience that invites shoppers to explore the brand’s full product range and enjoy personalized makeup consultations.

Designed to capture MAC’s bold, modern identity, the space features distinctive consultation tables with integrated product displays, custom wood fixtures, and LED screens that enhance both visibility and engagement. Playful, oversized elements—such as sculptural makeup brushes forming a brand sign and a giant lipstick anchoring a featured display—add a dynamic, unique touch.

In collaboration with Estée Lauder’s US Retail Design team and key vendors, MG2 developed highly detailed millwork solutions to bring the design vision to life. The team engineered a concealed operable swing door within the primary display wall to provide access to back-of-house storage and crafted a custom fixture precisely aligned with the dimensions of the existing wall frame. Through careful coordination and thoughtful consideration of strict leasing parameters, MG2 developed an efficient, elevated layout that maximizes both functionality and brand expression within a compact space.

MG2 partnered with global fashion retailer H&M to bring their newest store to life at The Original Farmers Market, a historic shopping and dining destination in Los Angeles. The flagship’s elevated design blends refined textures, shapes, and warm finishes, creating an inviting environment that reflects H&M’s evolving brand identity.

Key elements include translucent display walls that filter light while showcasing product, fluted stucco surfaces that bring texture, and modular fixtures that enable the brand to present multiple fashion narratives at once. These layered details required thoughtful coordination across departments and finishes, ensuring a seamless expression of H&M’s latest brand standards while maintaining design integrity.

Among the store’s signature features is the Champagne Pocket, a secluded space finished in stucco and soft neutral tones, designed to showcase H&M’s higher-end collections in a sophisticated setting. Additional highlights include a dramatic LED screen adjacent to the first-floor cashwrap, dynamic wavy panel displays that add movement, and continuous wood paneling across the second floor that ties together the men’s department, fitting rooms, and cashwrap. The integration of wood laminate—particularly across walls, ceilings, and fitting room openings—required meticulous planning to align grains, panel seams, and transitions for a consistent, elevated finish.

The team also discovered a partially demolished abandoned stairway within the existing space, requiring layout changes during construction. Throughout the project, MG2 worked closely to ensure all elements passed Los Angeles’ strict permitting codes and created the final elevated space for customers to enjoy.

In addition to this Los Angeles Flagship location, MG2 has worked closely with H&M on multiple projects across the United States, including FlatIron Crossing in Broomfield, CO, and Northridge Fashion Center in Northridge, CA.