Why Luxury’s New Status Symbol Goes Beyond the Product

In a recent Inside Retail article, MG2 Principal Melissa Gonzalez explores how luxury is evolving beyond the product and how consumers are placing greater value on experiences and relationships with brands.

“One of the clearest findings from MG2 Advisory’s research is that consumers already engage with luxury well beyond traditional retail environments. More than 90 per cent of respondents expressed interest in luxury experiences outside the product itself, including hospitality, travel, dining, wellness and cultural destinations.”