Our Markets

Consumer
Experiences

We create memorable experiences that anticipate the needs and lifestyle shifts of evolving consumers.

  • 75%
    increase in customer engagement
  • >120
    brands reimagined and transformed
  • 300%
    increase in traffic following pop-up launch

Market Sectors

Food, Beverage, & Entertainment

Transforming brands for tomorrow’s consumer.

Specialty Retail

Designed to reflect the communities they serve.

Large-format Retail

Elevating the one-stop-shopping experience.

Worklife

Spaces that champion wellness and diversity.

Pop-up Retail

Engaging, immersive, agile experiences.

Strategy and ideation
  • Brand and narrative positioning
  • Consumer trends and research
  • Competitor benchmarking
  • User experience design and research
  • Turn-key pop-up real estate strategy
Design
  • Full architectural services
  • Design prototyping, guidelines, and standards
  • Brand design and development
  • Interior design
  • Master planning
  • Visual merchandising
  • Lighting design strategy
  • Digital engagement
  • Technology design strategies
  • Environmental graphic design and wayfinding
  • Sustainable ROI analysis and integration
Implementation and management
  • Operations and staffing strategy
  • Vendor procurement and management
  • Integrated project delivery
  • Cost management
  • Data capture and analytics
  • Jurisdictional due diligence research and reporting

Our Clients

Nordstrom Local

The Lion'esque Group logo

Human Connections in a Digital Age

In 2020, MG2 merged with retail pop-up experts The Lion’esque Group to further elevate our expertise and offer our partners innovative, future-facing solutions that scale over time. Together we help brands attract a new generation of brand loyalists through unexpected, engaging, interactive micro-environments.