We create memorable, consumer experiences that anticipate the needs and lifestyle shifts of evolving users.
Food, Beverage, & Entertainment
Transforming brands for tomorrow’s consumer.
Elevating the one-stop-shopping experience.
Engaging, immersive, agile experiences.
Designed to reflect the communities they serve.
Spaces that champion wellness and diversity.
Strategy and ideation
- Brand and narrative positioning
- Consumer trends and research
- Competitor benchmarking
- User experience design and research
- Turn-key pop-up real estate strategy
- Full architectural services
- Design prototyping, guidelines, and standards
- Brand design and development
- Interior design
- Master planning
- Visual merchandising
- Lighting design strategy
- Digital engagement
- Technology design strategies
- Environmental graphic design and wayfinding
- Sustainable ROI analysis and integration
Implementation and management
- Operations and staffing strategy
- Vendor procurement and management
- Integrated project delivery
- Cost management
- Data capture and analytics
- Jurisdictional due diligence research and reporting
Human Connections in a Digital Age
In 2020, MG2 merged with The Lionesque Group—a team of experimental retail design and strategy experts—to further elevate our expertise and offer our partners innovative, future-facing solutions that can scale over time.
Now a highly specialized, multifaceted studio within MG2, The Lionesque Group partners with brands of all sizes to curate immersive pop-ups and flexible retail environments. Their unique approach fosters new generations of consumers through the seamless integration of technology, design, and interactive, human-centered experiences.