Our Markets


We create memorable, consumer experiences that anticipate the needs and lifestyle shifts of evolving users.

  • 75%
    increase in customer engagement
  • >120
    brands reimagined and transformed
  • 300%
    increase in traffic following pop-up launch
Food, Beverage, & Entertainment

Transforming brands for tomorrow’s consumer.

Large-format Retail

Elevating the one-stop-shopping experience.

Pop-up Retail

Engaging, immersive, agile experiences.

Specialty Retail

Designed to reflect the communities they serve.


Spaces that champion wellness and diversity.

consumer experiences in specialty retail
Periodic: A Pop-up Shop
Evergreens / View project →
Smashburger / View project →
Brilliant Earth
consumer experiences in grocery retail
First grocery store to commit to Living Building Challenge building standard
Nordstrom Rack / View project →
Hopworks / View project →

Capitol Hill Food Hall / View project →
Tommy Bahama Marlin Bar
Tommy Bahama & Marlin Bar / View project →
Burrow House / View project →
Evereve / View project →
Target / View project →
consumer experiences in specialty retail
Strategy and ideation
  • Brand and narrative positioning
  • Consumer trends and research
  • Competitor benchmarking
  • User experience design and research
  • Turn-key pop-up real estate strategy
  • Full architectural services
  • Design prototyping, guidelines, and standards
  • Brand design and development
  • Interior design
  • Master planning
  • Visual merchandising
  • Lighting design strategy
  • Digital engagement
  • Technology design strategies
  • Environmental graphic design and wayfinding
  • Sustainable ROI analysis and integration
Implementation and management
  • Operations and staffing strategy
  • Vendor procurement and management
  • Integrated project delivery
  • Cost management
  • Data capture and analytics
  • Jurisdictional due diligence research and reporting

Our Clients

Nordstrom Local

The Lion'esque Group logo


Human Connections in a Digital Age

In 2020, MG2 merged with The Lionesque Group—a team of experimental retail design and strategy experts—to further elevate our expertise and offer our partners innovative, future-facing solutions that can scale over time.

Now a highly specialized, multifaceted studio within MG2, The Lionesque Group partners with brands of all sizes to curate immersive pop-ups and flexible retail environments. Their unique approach fosters new generations of consumers through the seamless integration of technology, design, and interactive, human-centered experiences.