Consumer Experiences

Pop-up Retail

Retail innovation in real-time

Pop-up Retail environments have the power to convey compelling stories that shape and define the future of retail. The Lion’esque Group, an MG2 company, blends brand strategy, experiential design, operational strategy, and architecture to create immersive spaces that drive ROI and build brand engagement. By merging digital and physical touchpoints, we deliver custom-tailored, localized experiences that let brands test the retail waters and scale to national programs.

Engaging, immersive, agile experiences

  • SWOT analysis
  • Brand narrative and positioning
  • Location assessment and scouting for brands and retailers
  • A/B testing
  • Turn-key pop-up real estate strategy for developers
  • Experience ideation and technology integration
  • Design, planning, and merchandise planning
  • Operations and staffing strategy
  • Vendor procurement and management
  • Build management
  • Sourcing and procurement
  • Insurance and permit coordination
  • Data capture and analytics
  • Project accounting, budgeting, and purchase tracking
  • 1 in 3
    Pop-ups expanded to long-term brick-and-mortar
  • 300%
    Increase in e-commerce traffic for an international foods and goods marketplace
  • 500+
    Social media impressions and increased product sales for the following two quarters for a top-selling fragrance brand
  • 200%
    Increase in brand awareness for a women’s footwear brand

Our Team

Melissa Gonzalez

Principal; CEO, The Lion’esque Group

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Nick Caputo

Principal; Head of Strategy, The Lion’esque Group

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