Pop-up Retail environments have the power to convey compelling stories that shape and define the future of retail. The Lion’esque Group, an MG2 company, blends brand strategy, experiential design, operational strategy, and architecture to create immersive spaces that drive ROI and build brand engagement. By merging digital and physical touchpoints, we deliver custom-tailored, localized experiences that let brands test the retail waters and scale to national programs.
Engaging, immersive, agile experiences
Services
SWOT analysis
Brand narrative and positioning
Location assessment and scouting for brands and retailers
A/B testing
Turn-key pop-up real estate strategy for developers
Experience ideation and technology integration
Design, planning, and merchandise planning
Operations and staffing strategy
Vendor procurement and management
Build management
Sourcing and procurement
Insurance and permit coordination
Data capture and analytics
Project accounting, budgeting, and purchase tracking
1 in 3Pop-ups expanded to long-term brick-and-mortar
300%Increase in e-commerce traffic for an international foods and goods marketplace
500+Social media impressions and increased product sales for the following two quarters for a top-selling fragrance brand
200%Increase in brand awareness for a women’s footwear brand
