When Tommy Bahama decided to refresh its look and introduce a new generation to the island-inspired lifestyle brand, Seattle-based MG2 designed not just one, but three new concepts for the brand's retail stores.
MG2 started working with Tommy Bahama in spring 2015 to redesign the in-store experience. The three new concepts relate to locations, reflecting the idea of the island lifestyle that the Tommy Bahama brand evokes.
Click here to read more of retail Principal MJ Munsell’s interview with Retail Environments writer Tracy Dillon.
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