Gen Z may dominate today’s headlines, but Gen Alpha is already shaping the future. Born into a fully digital world, this next generation is redefining expectations in retail, favoring fluidly hybrid experiences, gamified journeys, AI-powered interactions, and seamless interactivity. With their cultural and commercial influence on the rise, understanding Gen Alpha is becoming a strategic imperative for brands.
Gen Alpha Consumer Report Coming Soon
Whether you found us through the Marketing Brew Summit or you’re following what MG2 Advisory is exploring next, one thing’s clear: Gen Alpha is on our radar. Sign up below to get early access to our upcoming report and learn what it takes to engage the next generation of consumers.
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MG2 Advisory is a premier advisory group within MG2. We are creative strategists who also have rich design thinking and experience.
By analyzing market trends and collecting robust industry and behavioral insights, we empower our clients to demystify emerging trends and uncover new strategic opportunities.
By exploring sociological and psychological nuances, we better understand (and serve) ever-changing persona needs and behaviors.
Our Insights
Insights are the core of our design thinking. We invite you to explore the related insight reports below.
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Gen Z is Evolving: Their Search for Meaning, Connection, and the Brands That Get It
Read the report: Gen Z is Evolving: Their Search for Meaning, Connection, and the Brands That Get It -
Gen Z: A Deeper Look At 4 Key Personas And How They Are Shaping The In-store Experience
Read the report: Gen Z: A Deeper Look At 4 Key Personas And How They Are Shaping The In-store Experience -
Shaping Kids Stores to Highlight the Essentials of Play and Education
Read the report: Shaping Kids Stores to Highlight the Essentials of Play and Education
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