BEST IN SHOW: Victoria’s Secret Bombshell Gardens
“We wanted to make sure you had a cohesive experience regardless of your entry point. We couldn’t necessarily drive all traffic to enter on one street versus the other,” explains Melissa Gonzalez, Principal, MG2, and Founder of the Lionesque Group. “In both cases, it was fully immersive and educational. We wanted to make sure regardless of your entry, it felt like a holistic journey.”