Why M.M.LaFleur & Perigold are teaming up to sell each other’s products

Melissa Gonzalez, principal at retail designer firm MG2 and founder of The Lioneqsue Group, said more brands are looking to collaborate as a way to differentiate their value proposition. “When you think about what consumers are craving, it’s really being a part of a community,” she said. “When brands are purposeful, they think through what that lifestyle would be, and they give you a more holistic experience around that.”