MG2 President Russ Hazzard weighs in on modern HVLS fans' ability to enhance the built environment.
Two striking applications by a pair of distinctive brands illustrate the customizable potential of Entrematic’s commercial fans. At In-N-Out Burger’s distribution centers, the bright red fans complement In-N-Out’s iconic red and yellow color scheme. Distribution centers for Monster Energy also employ appropriately colored fans, with the black blades sporting green winglets.
While there’s no question that these fans are also sleek and aesthetically attractive, their customizability—including the ability to choose almost any color imaginable—is what makes them adaptable to a wide variety of scenarios. Among the commercial uses Entrematic touts for its fans are health and fitness centers, retail spaces, and municipal buildings. Dan Linder, Entrematic HVLS sales manager, adds that Entrematic’s fans have become especially popular choices for school and college gyms and cafeterias.
Russ Hazzard, principal architect and president of MG2, worked to put Entrematic’s industrial fans in Costco warehouses around the country. He stresses that this flexibility is key for designers. “Having options in terms of aesthetics and color allows the design team to modify design elements to reflect the tastes of the client,” Hazzard says. Moreover, Hazzard says the design of the blades enhances their appeal. “Without question, the [fans’] frame cover gives them a sophisticated, sleek look.”
Costco’s massive warehouses represented a case where the fans were required to blend into their environment rather than stick out. While Costco employs the industrial fans—which offer larger blade lengths than the commercial fans, but their shape is identical—their customizable nature also came in handy in this scenario. Hazzard notes that each Costco prototype features two of Entrematic’s industrial fans near the checkout lanes.
Using white fans that mimicked the white ceilings, architects were able to make the fans effectively “disappear” from Costco customers’ sights. This was a strategic decision, Hazzard says. “Costco doesn’t want members’ eyes drifting up. They want their attention focused on the products on the floor.”
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