For Fall-Winter Fashion Week, Cult LDN tapped MG2 / The Lionesque Group as a partner for the design, production, and event planning of its first-ever social currency store in the beauty industry. The objectives were customer appreciation, increase brand awareness, connect the brand with influencers.
From securing location to creating the store design and aesthetic and translating it into 3-D renderings, TLG was hands-on for the entire pop-up experience. Over its three-day run, the Tweet Shop garnered thousands of social posts. The pop-up created 500+ million earned media impressions, and was covered by dozens of top-tier media publications, including Elle, Vogue, TIME Magazine and Mashable.