• New York, NY
  • Pop-up retail

CFDA Acclaimed designers Shimon & Ariel Ovadia bring their streetwear-forward collection to Soho, NYC.


CFDA acclaimed designers Shimon & Ariel Ovadia hired MG2 to help bring their streetwear-forward collection to life in their first branded physical store experience in Soho, NYC.


MG2 was contracted to deliver a full-service, turn-key solution for Ovadia. In just 5 weeks, we worked alongside Shimon and Ariel Ovadia to concept the 2,700-square-foot store layout and design.


Doors opened to a packed house of who’s who in men’s fashion and the store opening garnered significant media coverage including WWDMR-MagUrban Daddy, and more. The brand saw a noticeable increase in website traffic, brand awareness, and new customer acquisition. Due to the ongoing success in sales and customer acquisition, the pop-up was extended for an additional season.