• New York, NY
  • Pop-up retail

Sarah Flint brings handmade shoes and English charm to Soho pop-up location!


Sarah Flint’s first pop-up was open in SoHo to increase brand awareness, generate sales and test the viability of a permanent brick-and-mortar retail store. The pop-up included Sarah Flint shoes lining the walls and décor from female-founded companies, including fine china from Royal Copenhagen, floral design by East Olivia, rugs by Annie Selke, and furniture by Oomph. Photographer and interior decorator Stacie Flinner worked with Sarah Flint to decorate the space with production oversight and management by MG2.


MG2 was hired to source and manage the production of the immersive pop-up as well as provide design consultation for optimal layout in a retail environment and customer flow within the pop-up space.


Throughout its run, the pop-up offered special events and workshops such as Karlie Kloss Afternoon Tea, Sip and Sketch, and An Evening with Grace Atwood. The pop-up garnered media coverage from publications such as WWD, Footwear News, and design:retail.