Consumer Check-In: What Shoppers Really Think About Sustainability

In an article for Women’s Wear Daily, Andre Claudio explored what sustainability means to today’s shoppers, including perspectives from MG2 Principal Melissa Gonzalez on evolving consumer expectations.

“’Gen Z and millennials think about sustainability more broadly than previous generations, looking beyond recycled materials or eco-friendly products to consider how things are made and the overall impact of the retail experience,’ Melissa Gonzalez, retail strategist and principal at MG2, told Sourcing Journal. ‘For them, sustainability extends into store design, operations and the brand footprint, driving expectations for visible and meaningful commitments across every part of the shopping environment.'”