Gen Alpha Wants a Say in Retail

In a recent Fast Company article, MG2 Principal Melissa Gonzalez explores Gen Alpha’s expectations for how they engage with brands and the role physical stores can play in creating more interactive experiences.

“In our research, 73% of Gen Alpha said seeing, trying, or touching things themselves was a leading reason to visit a physical store. We also saw stronger interest in hands-on engagement that allowed them to evaluate, test, and explore products rather than simply encounter something visually impressive.”