Harnessing the Power of Fitting Rooms: Elevating Visual Storytelling and Unified Commerce Experiences

The fitting room has a reputation of being a little sterile at best — and completely unbearable at worst.

While few have prioritized the fitting room experience, Good American, River Island and Victoria’s Secret are among a growing list of retailers turning it into a point of differentiation by leveraging immersive visual storytelling and intentional tech integration.

“Sensorial elements set the tone and the mood from an environmental design standpoint…and then the technology facilitates the efficiency for the customer, and the learnings and data for the brand. Anything you can do to minimize the amount of time it takes for a customer to get an answer while they’re interested in a product increases the chances of a good experience.” Melissa Gonzalez, Principal, MG2