Melissa Gonzalez Announced as Retail Expansion Summit & Expo Speaker

MG2 Principal Melissa Gonzalez will deliver a keynote at the Retail Expansion Summit & Expo on October 15 in Mexico City, exploring how thoughtful retail design transforms stores into destinations.

Drawing on her experience pioneering experiential and pop-up retail, Melissa will share why physical spaces matter more than ever in an era where convenience happens online. Her session will explore how immersive design and storytelling help brands capture attention, encourage longer visits, and build lasting customer loyalty.