New Insights into Gen Z and How Brands can Tap into Their Search for Connection

In a recent Inside Retail article, Editor Nicole Kirichanskaya discusses new insights about Gen Z from MG2 Advisory’s report, highlighting why it’s critical for retailers to understand their needs and preferences.

“As Melissa Gonzalez, principal of MG2, explained, ‘When brands position themselves as partners in these priorities rather than just sellers of products, they build relevance and trust that goes far beyond the checkout.’”