SOREL Pop-up One of Retail TouchPoints 2024 Brand Experience Award Winners
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Retail TouchPoints has recently published its Brand Experience Awards Report: “This year’s Brand Experience Award winners represent the shifting priorities of the industry – from focusing on speed, efficiency, and safety to complete immersion and personalization across all channels.”
No project is a better example of immersion and personalization than Pop-up Winner SOREL. The key to turning this tiny storefront into a compelling short-term destination was its immersive, full-color Optimized Orange saturation. On its exterior, Sorel’s mural takeover featured the brand’s larger-than-life polar bear logo walking across an orange brick exterior toward the store entrance, shielded by a large, orange canopy. Inside, 25 gallons of Optimized Orange paint covered the walls, ceiling, and floor. At the back of the space was an orange-drenched charm and lace personalization bar where shoppers could customize their boot purchases.