• Brooklyn, New York
  • Pop-up retail

SOREL, a renowned brand, opened a pop-up shop in Brooklyn’s Williamsburg neighborhood in 2023 as part of its strategy to expand its brand presence. To achieve this, the company partnered with MG2 to create a pop-up shop that will help drive awareness, customer engagement, sales, and marketing integration data for future strategies. This pop-up shop also marks the brand’s 50th anniversary of the iconic Caribou silhouette.

The bold storefront features full saturation of the brand’s signature color – “Optimized Orange” –  a life-size polar bear featuring local art, and illuminated custom signage that provides a peek into the pop-up experience. The team leveraged augmented reality tech to enhance the in-store experience, including a full-body mirror-sized screen that customers can stand in front of to interact with various weather effects. This innovative approach to retail design showcases SOREL’s commitment to providing customers with an immersive and memorable shopping experience.

The AR Mirror with various branded filters and experiences is also visible from the street.
The boot customization charm bar allows shoppers to add charms, chains, and bands to their shoes.

Video provided by SOREL.