Tiktok and Instagram Are the Choice of Gen Z for Shopping and Product Discovery
![](https://d1xchyov513y0i.cloudfront.net/wp-content/uploads/2023/11/10172331/pexels-cottonbro-studio-5081926-scaled.jpg)
Nike, Forever 21, Lululemon, Urban Outfitters, and Sephora are some retailers that Gen Zers prefer visiting in person to shop at, owing to their use of social media in interesting ways, a study by MG2 and Berns Communications Group found.