What Gen Z expects from in-store experiences

Floor Covering News Publisher and Editorial Director, Steve Feldman, penned his column this week about Gen Z and MG2’s research and insights report: “Gen Z: A Deeper Look at 4 Key Personas and How They Are Shaping the In-store Experience.”

“‘This is still a young generation that’s just coming into their career, still largely living with their parents, so they’re still going be motivated by cost, even if they want to make sustainable decisions,’ said Melissa Gonzalez, principal at MG2.”