Why great retail experiences should always feel like a vacation.
As we approach the International Retail Design Conference, while summer is in full swing, I find myself going back to some of the most memorable moments during my recent travels – music festivals, beach getaways and wilderness retreats, among others.
Scrolling through the photos on my phone, I often recall a few of my favorite trips. As someone who is always looking for the best the locals have to offer, I’ve found some gems – including retailers that express personal passion and ingenuity, a connection to their local community and an ability to capture a customer whose main focus is not necessarily shopping.
Read more about a few of MJ’s favorite retail destinations: http://vmsd.com/content/summertime-travel-or-staycation