Market intelligence / Trends

The Future of Beauty

June 2020 / By Melissa Gonzalez

Just months ago, beauty relied on high-touch sensorial environments. With a raised awareness around high-touch environments, the beauty industry must appeal to customers that responsibly tackle the “touch and feel” interaction associated with product testing. Shop! Association asked our team how stores can create inviting and authentic experiences while balancing digitization and human interaction responsibly?

Melissa Gonzalez, Min Jae Kwon, and Lauren D’Archangelis explore design solutions in which The Future of Beauty can tackle this challenge through innovative gondolas, parallel play and mood lighting, interactive and shoppable store walls, and new checkout methods. Cleanliness and hygiene will be a key priority for both brands and consumers, but the emotional experience of discovery will still shine through.