Meet Our Team

Melissa Gonzalez

Principal at MG2, Founder of The Lionesque Group, an MG2 Studio

Continually pushing the boundaries of experiential retail, Melissa Gonzalez is an award-winning innovator, seasoned visionary, and brand storyteller. As Principal at MG2 and Founder of The Lionesque Group, an MG2 Studio, she and her team have pioneered the integration of physical environments and cutting-edge technologies, helping companies such as Tempo, Nordstrom, and Burrow foster foundational consumer engagement and evolve their offering.

Melissa is the author of The Pop-up Paradigm: How Brands Build Human Connections in a Digital Age and has produced more than 150 brick-and-mortar experiences across the country for both DTC start-ups and established name brands. Her projects are dedicated to creating immersive moments in a way that drives ROI and helps clients convey compelling stories to their audience.

Melissa was recognized by WWD as one of the “25 Most Influential Women Leaders of 2022.” She has been quoted in The New York Times, Morning Brew, Forbes, Glossy, and The Wall Street Journal. A sought-after speaker, Melissa has presented at Shoptalk, World Retail Congress, NRF’s Retail’s Big Show, and Vogue Business Summit. When she’s not recording podcasts or dreaming up innovative retail spaces, Melissa can be found seeking inspiration in unexpected places (like skydiving from 10,000 feet).