E-Commerce Fulfillment Centers

After decades of brick-and-mortar success, a leading retail client came to MG2, hoping to expand their e-commerce investments. Partnering with MG2, they initiated multiple new fulfillment centers and upgrades. With flexible design and space optimization at the forefront, the MG2 team facilitated seamless integration of new systems, enhancing operational efficiency.


Cross-Dock Logistics

cross-dock logistics

An integral component of supply chain efficiency is cross-dock distribution centers. For each of these projects, MG2’s primary design objective is the same: to provide a facility that meets the demands of high-speed and efficient operational activities while ensuring all technical, code, site, and operational challenges are diligently managed during the design and construction phases.

MG2’s expertise, combined with their team members’ ability to coordinate with jurisdictions during permitting phases and contractors and vendors during construction, has led to the successful delivery of 20+ depot projects across the world.


Data Centers

MG2 is currently working on multiple sites for a national, sustainable data center client in Atlanta and Kansas City. Each project presents a different structural type, including precast, concrete tilt walls, and pre-engineered metal buildings based on end-user requirements and site conditions. Beyond the architectural design, MG2 is addressing complexities in MEP, structural engineering, security, and acoustic concerns. Furthermore, MG2’s involvement extends to tenant work, demonstrating our capability to provide comprehensive support for large-scale projects. In addition to our work with mission-critical facilities, the client sought our expertise in program design and program thinking.


Cold Chain Logistics

cold storage

As the demand for healthy, fresh food increases, the requirement for storage increases. Coupled with the ever-increasing population, cold storage buildings have become a critical and lucrative investment. Leveraging our cold storage experts’ knowledge, MG2 knows how to integrate new technologies that make it possible to get fresh, perishable foods to stores without putting the foods at risk. Our teams ensure that clients can take advantage of its usable space and ensure that every square foot is used efficiently. Our expertise helps control the total cost and quality of the finished facility in repeatable, reliable ways long into the future.


Last-Mile Delivery

Last-Mile Delivery has become an integral part of the supply chain. Both E-commerce giants and traditional retailers are under pressure to fulfill client orders with a next-day expectation. Last-mile facilities have unique needs as they must accommodate truck traffic, fleet operations, and the needs of a large on-site employee presence. These facilities range from build to suit and spec built to adaptive reuse. MG2 has also worked in this category to design and deliver last-mile fulfillment as extensions of existing brick-and-mortar retail stores. The key to success in any of these has been early engagement with project stakeholders and a balanced approach to brand standards, operational needs, and site-specific constraints.


Mercedes-Benz Charging Hub

MG2 joined forces with Mercedes-Benz and MN8 to craft a sophisticated, dependable, flashy charging hub in Atlanta, GA. Complete with luxurious amenities and refreshments, this flagship charging location is the first step of Mercedes-Benz’s ambitious vision to deploy over 2,500 high-powered chargers across 400 hubs by 2027. MG2 was responsible for creating the US Prototype and standards and designing and delivering this first location.


Optical Lab

Each of the client’s four optical labs were originally warehouse spaces before being converted into light industrial facilities. All labs feature multiple optical processing lines and can produce 10,000 pairs of eyeglasses daily. Additionally, an ISO Class 7 clean room was integrated into each facility. These remodels exemplify MG2’s ability to balance the needs of existing operations with the demands of efficiently phasing new construction. To support the various mechanical, electrical, and maintenance activities, MG2 created design solutions aimed at maximizing space utilization.


Uxin Used Car Dealership

Uxin, a second-hand car refurbishment and storage center located in Hefei, Anhui Province, is the largest “supermarket” for pre-owned vehicles in China. The building houses a car storage center with space for 7,000 cars, a maintenance workshop, employee dormitories, a warehouse for spare parts, car wall with hydraulic conveyor belt, showroom, customer lounge area, and a restaurant.

Glass atriums help break up the building massing and glass curtain walls, parametric ceiling designs, and lighting contribute to the technological atmosphere. VR technology was leveraged throughout the design process to simulate both customer and car flows. The roof is equipped with solar panels, providing electricity for the building’s daily operations.


Costco Wholesale Santa Fe

Costco Santa Fe Mexico City

A community-oriented haven blending retail and recreation

Parque La Mexicana is a 70-acre urban green space centrally located in the Santa Fe neighborhood of Mexico City. The area is home to over 5,000 trees, two lakes, a skatepark, an amphitheater, playgrounds, a dog park, bike paths, a running track, restaurants, and so much more. This award-winning, one-of-a-kind park is designed to be financially self-sufficient, strategically partnering with retailers as an integral part of its business plan.

When Costco Wholesale, which sought to take up residence in the Santa Fe district, became one of those retail partners, the company collaborated closely with MG2, the community, city, and the park itself to ensure the aesthetic and functional unity of Costco’s built environments into the existing landscapes, resources, and sustainable operations. In addition to hurdles presented by the site’s environment, teams faced the incredible challenge of virtually hiding the entirety of Costco’s massive warehouse, parking structure, and loading bays from public view. 

The resulting structures are, arguably, one of the most sustainable, beautifully designed Costco Wholesale developments in the world.

Strategic Value Engineering

Constructed on a former landfill site, Costco Santa Fe’s location also resides in a high-seismic area in Mexico City, creating soil variables and structure risks. In order to mitigate both challenges, designers implemented the use of piles and a pre-engineered metal building, which simultaneously reduced overall cost and contributed to its LEED-ready design.

Hiding a Costco in Plain Sight

To achieve this feat, designers worked to physically and operationally integrate Costco’s structures with the surrounding park, further going above and beyond by matching—or exceeding—the park and the city’s sustainability standards. 

With just one side of the building fully exposed to the public, the remaining three are strategically hidden from view, blended into the existing landscape. “Montanitas”, or tall berms covered in native plants, trees, and grasses work double duty to camouflage the warehouse exteriors while minimizing the irrigation and water usage required to allow them to flourish. Green facade screens with native crawling vegetation planted at its base as well as cascading down from the roof above will grow over time to further obscure the warehouse and parking structure’s appearance.

A Green Roof Unlike Any Other

The warehouse’s 144,522 sq/ft metal deck high-performance green roof—three times bigger than any other landscaped space for a Costco in Mexico—was meticulously curated with thousands of native plants and grasses spanning 10 varieties, each reviewed and approved by local environmental agencies. In partnership with Secretaria de Medio Ambiente, insect “hotels” have also been installed, further nurturing nearby flora.

The roof was custom engineered to collect and transport stormwater runoff to the park for landscape amenities such as fountains and ponds. Unique waterproofing and leak-detection systems were also developed to ensure the facility’s rainwater accumulation and operations function correctly and prevent water from seeping through the membrane. 

Due to the roof’s green-centric design, the installation of standard HVAC systems required customization. Just one block of machinery lives atop the building, while additional mechanics, including air handling units designed to chill the warehouse with cold water, reside underneath.

 

Seamless Integration with Community & Recreation

Atop the parking structure: a veritable playground for city residents and visitors, purposely designed with sustainability, wellness, and community in mind, and seamlessly blended into the existing Parque Mexicana beyond. Carefully configured, a fútbol field, padel court, and hybrid basketball/volleyball courts sweep across the roof, while a pedestrian bridge extends the existing jogging path, looping it back into the park. 

Adjacently overhead Costco’s receiving area lies a beginner’s roller skate park, designed for children, to get the hang of basics before graduating to more advanced terrain.

The one-of-a-kind design, solidifying the concealment of the Costco warehouse, parking structure, and loading bays, unifies the amenities’ connections to the established park experience while offering a new array of spaces for the community and visitors alike to enjoy.



观点

Two birds, one solution: Can we solve urban last-mile distribution & housing challenges at the same time?

6 月 2022 / By Victor Malerba, Jr.

It’s no secret that with each passing year, cities in the United States become more and more populated. By July 1st, 2022, usapopulation.org estimates that New York City will reach 8.865 million residents. With this rise in density comes numerous development challenges. Among them: abundant, accessible multi-family housing for individuals and families, and last-mile distribution solutions for companies servicing urban neighborhoods and their surrounding areas.

When it comes to the development of both multi-family housingcommercial properties like warehouses or distribution centers, particularly in metropolitan environments, each presents its own series of challenges and hurdles. Most prevalently, however, is space. As cities continue to grow, the harder it’s becoming for developers to find real estate for either venture, and the more expensive it’s becoming to bring these theoretically single-use structures to life.

But what if, in cities like New York, we could solve both challenges at once? What if we could optimize footprints vertically to—proverbially—kill two birds with one stone? Is it feasible to design and build a solution that houses both residential tenants the complex operations of a last-mile distribution center, one that allows them to co-exist in the same building in harmony, without the two worlds interfering with or disturbing one another?

Overseas, these concepts are already becoming a reality. Well-versed in the intricacies of both markets, designers in MG2’s Shanghai office have been working on hybrid-use, single footprint solutions in Korea’s rapidly growing cities for years. From Gocheok, to Pyeongtaek, to Jichuk, warehouse facilities in Asia have been designed to co-exist in harmony with both residential and office towers that rise above. With these complex projects, however, comes a series of considerations that span design, operations, logistics, local government regulations, and perhaps most intricately, structural challenges. 

So what do those considerations look like for us in urban sprawls like the Tri-State area, and more importantly, is it possible to overcome them and create our own single-footprint solutions for multi-family housing and last-mile distribution?

1. Buy-in from every stakeholder is paramount.

As with all good projects, acceptance and approval from all concerned parties are critical to the success of any real estate venture. For a mixed-use urban building that houses both multi-family residences and a last-mile distribution center or warehouse space, stakeholders can include city governments, jurisdictions, developers, commercial tenants, and representatives of the local community. 

Pushback from neighborhood residents and city entities over concerns of traffic, noise, and potentially a loss of tax dollars are becoming more prevalent, while simultaneously viewing the potential plus of an “increase in jobs” as perhaps not the “right kind” of local jobs for their district.

Developers or commercial tenants who don’t want to have to worry about the complexities that arise from sensitivities, restrictions, or even potential violations that might occur from being in such close proximity to residential inhabitants may see these cons outweighing the pros, and want to avoid the venture altogether.

It sounds like an uphill battle to be sure, but the secret to success with this concern is a multi-faceted understanding of each stakeholder’s individual concerns, objectives, goals, and desires, as well as the design and logistics intricacies of each market. With this expertise leading the way, each piece of the puzzle is heard, understood, addressed, and solved for in the final product.

While human-centered conversations with those involved in and affected by this unique type of development are a necessary first step, investments in sustainability can also play a role in helping sway the tides of stakeholder buy-in. With many developers today pursuing LEED certification for all of their projects, the additional integration of EV capabilities into commercial facilities, as well as other sustainable initiatives that benefit cities, companies, and communities alike, can play a huge role in shifting the viewpoints of those involved.

2. Ensuring operations, logistics, and everyday life together in harmony.

With two building systems living on the same footprint, there are dozens of operations and logistics factors that need to be taken into account for both, particularly in an urban environment. Last-mile distribution facilities can often operate around the clock, and the noise that stems from the warehouse itself, as well as the receiving bays of a 24-hour operation, has the potential to be a major disruptor to the lives of those above. 

Harmonization of the vertical transportation and traffic flow of delivery trucks and facility employees with residents’ vehicles in what might be a complex, multi-tiered parking system is paramount. Additional considerations for both warehouse staff and residential tenants include safety, security, privacy, lobby areas, access to street frontage, and more. 

For these two ventures to co-exist and operate in harmony within the same building, intimate expertise is required in not only the daily logistics and flow of commercial facilities and multi-family housing, but also in the built asset management required for the optimization of operational upkeep for each typology, and where these two programs will differ and overlap.

3. Accounting for and optimizing every facet of building design & structural challenges.

Furthering the operational hurdles that accompany this new mixed-use typology are, of course, the configuration challenges behind designing and constructing two different building systems into one structure. 

In addition to considerations like the optimization of the transfer slab for the grids of commercial, parking, and residential, the mix of uses and separations as well as strict regulations from the city for each typology need to be clarified and implemented. For example, the ordinances for elements such as emergency evacuation routes, fire separations, and sprinkler systems for multi-family housing differ from those in commercial facilities, but with each of these typologies living on the same footprint, mandates for both need to be factored in the structure’s design. 

While tackling mixed-use projects like these in Korea, designers have noted that, with residential above, the column spacing and layout of the last-mile delivery warehouse floor are affected. This, in turn, affects components such as the size and shape of these columns, the location and height of industrial steel racks, and the space required for forklift and personnel maneuverability and traffic optimization.

As urban areas become denser, demand for housing and last-mile delivery solutions will continue to rise. These examples are just a handful of the dozens if not hundreds of challenges that require experienced consideration to design and build successful mixed-use solutions that house both multi-family residentialcommercial last-mile warehousing facilities within the same footprint.

By employing cross-market expertise and designing solutions for both typologies in tandem, developers have the opportunity to bring to life these new, highly desirable mixed-use building types in urban settings. Making this concept a reality in a metropolis like 纽约 or its surrounding areas is not only possible, but practical for the future of companies, cities, and urban communities alike.

观点

The Challenges Facing The Future of Industrial Development

4 月 2022 / By Emily Walker, Matthew Goelzer, The Challenges Facing The Future of Industrial Development, Derrick Kent, Isaac Perez

Driven by consumer trends and amplified by the pandemic, the need for industrial warehousing and e-commerce distribution centers is skyrocketing. While demand continues to heat up, however, the industry is facing numerous challenges that many developers and brands are unprepared or unsure how to navigate. 

Designing and developing in industrial for decades with numerous long-term partners, MG2 has paid close attention to the shifts in market trends and the challenges they’re unearthing. This year at ICON West, members of our team had the pleasure of meeting and hearing from some of the industry’s brightest minds, understanding the hurdles industrial as a whole is facing today, and analyzing how we can anticipate and help our clients continue to navigate them as we have for decades. Here are our top three takeaways:

1. Today’s delays in the supply chain are affecting tomorrow’s industrial real estate demand.

Over the past few years, spikes in material costs and supply chain issues, coupled with labor shortages have increased the cost of construction in all market sectors, industrial included. These major shifts, in addition to driving up prices, have also had an impact on completion schedules, drawing out completion deadlines well past their intended dates. 

With these challenges not dissipating any time soon, companies are searching for ways to keep their products in the mainland United States, relying less on offshore storage of goods. The exhaustive quest for “future-proofing” from the industry’s current situation is not unwarranted: In December 2021, 49% of the containers in the Port of Long Beach simply sat there. 

But as they say, “crisis brings opportunity”, and with the huge need and demand for industrial warehousing and e-commerce distribution centers to be on U.S. soil, an opportunity is exactly what the industry is experiencing. Once a “warm” market with inexpensive and average length leases, competition has surged with industrial real estate becoming hotter than multifamily houses in some areas of the country. Today, the race to find available land to build on is faster than ever. With costs increasing and longer leases locking down availability, developers have an urgency to act fast or risk losing sites. A lack of movement or even hesitation for too long can cost companies in the long run.

2. Future EV adoption is critical, but we can’t get there without infrastructure investments.

While industrial real estate and the supply chain for materials to bring warehouses together continue to pose challenges for developers, they’re only half the battle in the war for getting consumers their goods. The future of last-mile delivery is being fueled—or charged—by electric vehicles and trucks. However, in order for these EVs to truly gain traction, drivers need access to lightning-fast charging stations as conveniently as they’re able to access gas stations across the country. Today, these charging stations are expensive to install and can take a toll on cities’ grids, particularly in more rural areas.

The main crux of electric vehicle adoption in our supply chain is a collaboration between utility departments, jurisdictions, governments, EV manufacturers, and charging station companies. The good news is, solutions are already underway. Hundreds if not thousands of rapid charging stations—ones where vehicles can charge in 15 minutes as opposed to an hour—are already in progress being built across the country. With this more robust infrastructure, we could see game-changing advancements in industrial operations in just a few short years.

3. Don’t overlook investments in community and sustainability.

The final piece of the puzzle to helping unlock the future of industrial lies not in the hands of governments, companies, or developers, but in the hands of the communities where industrial real estate is looking to set up shop. Pushback from local neighborhoods over concerns of traffic, noise, and potentially a loss of tax dollars are becoming more prevalent, while simultaneously viewing this “increase in jobs” as perhaps not the “right kind” of local jobs for their community. 

Human-centered conversations and truly understanding the concerns of those opposed to industrial development are a necessary first step, but sustainability also plays a role in improving our discussions with communities. While most developers these days are pursuing LEED certification for all of their projects, the integration of EV capabilities into facilities and other sustainable initiatives that benefit both company and community can shift the viewpoints of local stakeholders. 

With decades of industrial architecture and development at our backs, our teams have worked diligently to help our clients navigate the ever-shifting tides and complexities that come with bringing industrial warehousing and e-commerce distribution centers to life. While we can’t be certain what the future holds, we know we’ll be ready for whatever comes next.

观点

Above & Beyond: A Data-Driven Commitment to Sustainable Design

11 月 2021 / By Above & Beyond: A Data-Driven Commitment to Sustainable Design, Russ Hazzard

Architect and AIA 2030 Founder Edward Mazria once said, “We tend to rush toward the complex when trying to solve a daunting problem, but in this case, simplicity wins. Better buildings, responsible energy use, and renewable energy choices are all we need to tackle both energy independence and climate change.”

Straightforward, responsible design has long been at the core of MG2’s strategy and philosophy, with sustainable principles and applications woven into our projects at every opportunity. Our three sustainability values—Environmental Stewardship, Purposeful Efficiency, and Restorative Measures—are a simultaneous embodiment of where our firm was the year they were defined and reflect where we want to be in the years to come. MG2 has worked to raise the bar on our designs over time, evolving to match—and where we can, exceed—sustainable certifications and benchmarks.

“We had always reviewed our specifications for opportunities to suggest sustainable products and methodologies to our clients, which when we started were just better choices from a location and ‘better for the environment’ point of view,” says Russ Hazzard, President of MG2.

“Today, those sustainable vendor and materials recommendations aren’t just convenience, they’re a fundamental part of our DNA and design process. As a result, clients who once might not have been open to alternatives are looking to us as experts and advocates, armed with the right solution to set them on a path toward a more sustainable future.”

Costco Wholesale Headquarters Campus – Issaquah, WA

As architects and designers of built environments, the implications of everything we do, of every project we take on, are unmistakable. AIA’s 2030 Challenge outlines two specific goals that pledge firms must strive toward:

  1. A 90% reduction in built environment operating energy systems by 2025.
  2. A 45% reduction—a percentage imposed by our own team—in built environment embodied carbon by 2025.

“Greenhouse gas emissions reduction is the challenge of the century for the entire industry.” states Johnny Klemke, Building Performance Analyst at MG2, “How do we keep building more and more while producing less and less impact in the natural environment? That’s the question we’re taking on at MG2. By helping teams come up with more efficient, less carbon-intensive solutions for their designs, we’re also showing clients that sustainability doesn’t need to be a cost burden on the project.”

By helping teams come up with more efficient, less carbon-intensive solutions for their designs, we’re showing clients that sustainability doesn’t need to be a cost burden.

Johnny Klemke, Building Performance Analyst

“Our greatest hurdle is bringing the industry along with us,” says Jon Guerechit, a designer at MG2 helping to lead our operating energy initiative, “One benefit is that indisputable data makes it easier to convince clients that a cost-saving measure can also serve the environment. But the numbers aren’t always in our favor. Embracing the mindset of being a steward of the environment is harder because it forces stakeholders to think differently and invest in the distant future. It’s a mentality we’re pushing for across the board.”

Today, as we continue to evaluate and evolve our firm’s sustainability action plan, we’re committed to going above and beyond the goals outlined by AIA’s 2030 challenge by adding two more of our own

  1. A rigorous commitment to working with forward-thinking vendors and using sustainable materials that adhere to the highest standards possible.
  2. A reduction of water consumption—30% to 45% for indoor and 50% for potable outdoor—in all of our projects by 2030
PCC Community Markets – Seattle, WA

Adding materials to the mix.

From improving indoor air quality to reducing construction waste, the materials our architects and designers specify matter. Our choices represent an enormous opportunity to enhance the health of the planet and the people who live on it.

In addition to becoming proud signatories of the AIA Materials Pledge, MG2 has created our own rigorous Materials Evaluation System. Using a stoplight structure, our specialists analyze and rank every vendor, product, and material we use, to ensure that where and whenever possible, we’re adhering to the highest attainable sustainability standards for a better future.

PCC社区超市—the largest grocery co-op in the United States—has partnered with MG2 for years on their journey to better their store’s materials and target LBC Petal Certification. In its Ballard location, the first grocery store in the world to be certified, over 40% of the materials—just shy of $1.4M—were sustainably sourced, with 9.2% of those derived from within 100 miles. Additionally, 100% of the store’s wood is FSC certified, with 10% of the elements reclaimed or reused.

“There is a misconception that we need to pursue green building certification to push for sustainable materials, or that we must only use sustainabile materials to make a difference in the world. Neither of these are true.”

Candon Michelle Murphy, Materials Specialist

With MG2’s data-driven materials system comes a deep reservoir of knowledge and insight, but continuous education to overcome misconceptions and help our clients and partners understand the financial and environmental investment is still critical.

“The largest challenge around the selection of sustainable materials is the misunderstanding of what costs are associated with it.” mentions Candon Michelle Murphy, MG2’s Materials Librarian, “It is true that there are specific material categories on the market that represent a high cost add if the sustainable selection is desired, but there are quite a few categories where there is no or nominal fee add to make a far more environmentally-sound final installation.

“There is also a misconception that we need to pursue a green building certification to push for sustainable and healthy materials, or that we must only put in sustainable materials to make a difference in the world. Neither of these is true, however: any selection that supplies a reduction of embodied carbon, lesser the amount of VOCs put into interior spaces, and provides for reclamation of materials or diversion from landfills still makes a difference.”

Fundamental impact through water reduction.

Water is one of the earth’s most precious resources. While many of us take fresh, clean water for granted in our day-to-day lives, architects who create built environments in areas where this resource is not so abundant continually have its preservation, reduction, and recyclability top-of-mind.

MG2’s water conservation goal—our fourth and possibly most ambitious sustainability initiative—is to reduce indoor water use in appliances such as toilets and faucets by 30% to 45% and to reduce potable outdoor water consumption in landscaping and irrigation by 50% in every single one of our projects by the end of 2030.

“Among dozens of reasons, a reduction of water in our projects is important because it can lower water withdrawals from local water sources,” states Maribel Barba, designer and co-lead of MG2’s water conservation goals, “allowing us to better harmonize with the local environment, increase water availability for all, and improve community relations.”

Costco Santa Fe – Mexico

While our water conservation goals may be new to many of MG2’s clients, some have been pioneering innovative technologies and water reduction tactics in their build environments for years. For example, longtime partner Costco has been working with MG2 on implementing water solutions programming into its warehouses throughout Mexico and the Southwest US for years, an initiative that awards them a 20% annual water savings.

The wholesaler giant recently took an even more significant leap into the future of water conservation with its Costco Santa Fe store. Complete with a one-of-a-kind green roof that acts as a natural extension of Parque La Mexicana, the Santa Fe location was designed with numerous water-saving technologies,  including toilets and landscape irrigation that utilize recycled water and a stormwater collection system in the Parque lake. Restroom fixtures were also installed with 50% less water demand, according to baseline.

“Even when water conservation processes have been implemented for several years, I think it is still being a challenge for firms to sell this idea to some partners.” says Christian Razo, designer and co-lead of MG2’s water conservation goals, “Many do not realize how much water you can save, or even the consequences of not saving water. We do our best to educate every one of our clients on the rewards of implementing these processes, including the satisfaction of knowing that what you’re doing is helping future generations.”

Costco Santa Fe – Mexico

We’ve come a long way in our sustainable design practices and are immensely proud of the benchmarks many of our projects and partnerships have achieved. But the reality is, MG2 is just getting started. 

“When we set out to create MG2’s formal framework for sustainability, we knew it needed to resonate with all staff and be embedded in the culture of the firm.” says Mark Taylor, MG2’s Sustainability Lead, “Our data-driven approach speaks directly to the results-oriented nature of the firm and will be the backbone of our success as we continue on our journey.”

MG2’s Sustainability Action Plan

Learn more about our above-and-beyond commitment to the future of our planet in our AIA 2030 Commitment Sustainability Action Plan, or by reaching out to our sustainability team.

Public Storage

public-storage-interior

营造与仓储方案同样精彩的项目体验

Public Storage作为美国与欧洲自助存储领域的引领者,一直全心致力于为客户服务,提供超越预期的租赁存储空间,同时,也坚定地长期致力于节约能源和奉行可持续性标准。为了帮助客户在竞争日益激烈的市场持续显露优势,Public Storage与MG2合作,更新重塑了存储空间设计。 

此次合作确定了原型设计方案,旨在将同一品牌旗下的2,400个现有物业和未来物业收购有机结合在一起。同时,项目团队还将正在申请专利的“未来办公室”原型设计运用在新的建筑项目之中达成创新。这些举措迅即提升了品牌的知名度,为品牌提供平台展现不同地点所具有的无缝衔接的升级体验,从而在竞争中脱颖而出。