First Light is an Architizer A+ Award Popular Choice Winner

We’re excited to share that our First Light project has won the Popular Choice Vote for the 14th Architizer A+Awards in the Multi Unit Housing – High Rise (16+ Floors) Category!

With entries from over 80 countries and thousands of votes across all categories, this is truly an honor.

New Lifelines for Empty Anchors

In a recent Commercial Property Executive article, Patricia Kirk spoke with MG2 Principal Jooyeol Oh about the design challenges and rewards that come with adaptive reuse projects. As we wrap up National Preservation Month, we reflect on turning a vacated 1938 Sears building into a thriving residential community.

“Oh was the lead architect on a recent project that converted a beloved 1938 Art Deco Sears store and warehouse in Chicago to 6 Corners Lofts, a residential mixed-use project with 206 apartment units and a 394,000-square-foot Target store on the ground level,” writes Kirk. “This project blends modern residential living and retail, while preserving, enhancing and amplifying the iconic Art Deco elements of the existing Sears store and warehouse.”

颠覆行业的创意人士

Retail Design Institute honored MG2 Chief Creative Officer MJ Munsell with induction into the Retail Design Legion of Honor.

MJ is recognized for more than three decades of leadership in retail design, guiding award-winning project teams for brands including Nordstrom, Anthropologie, Victoria’s Secret, and Tommy Bahama.

在实体零售业的成功之道上,门店员工至关重要。

Glossy 的 Emily Jensen 重点介绍了 MG2 Advisory 的 Z 世代报告,以及实体店购物的回归,并强调了店员在建立客户忠诚度方面发挥的关键作用。

“根据建筑设计公司 MG2 发布的 2025 年 6 月 Z 世代消费者行为数据,五分之二的 Z 世代消费者在 2025 年主要或完全在实体店购物,而 2023 年这一比例为三分之一。此外,38% 的 Z 世代消费者表示,如果能感受到员工的关怀或欢迎,他们会更有品牌忠诚度。”

触达Z世代

《地板覆盖周刊》的莎伦·伯纳德在《消费者特刊》中撰写了关于 Z 世代及其购物方式的文章。

MG2 Advisory 的一项研究表明,逐年数据显示,Z 世代越来越倾向于在实体店购物,到 2025 年,五分之二的 Z 世代将主要或完全在实体店购物,而 2023 年这一比例为三分之一。

芝加哥一家西尔斯百货商店从零售业的陈旧场所蜕变为充满活力的多功能中心

MG2 的负责人 Jooyeol Oh 在最近发表于 Retrofit 的文章中分享了我们 6 Corners Lofts 混合用途项目的设计细节。

“MG2 通过注重设计并采用周全的适应性再利用策略,成功地将现代住宅与零售空间融合在一起,同时保留、提升并强化了标志性的装饰艺术元素,使其符合 21 世纪的审美。像 6 Corners Lofts 这样周全的适应性再利用,不仅有助于社区复兴,还能为子孙后代保留街区特色。”

A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up

In a recent episode of Retail Refined, MG2 Principal Melissa Gonzalez sits down with Elery Pfeffer, CEO and Founder of Nift, to unpack the role of commerce media and personalized gifting in the evolving retail landscape.

6 Corners Lofts 入围 Architizer A+ 奖决赛

我们的 6 Corners Lofts 项目入围了今年 Architizer A+Awards 建筑 + 适应性再利用类别的决赛!

为了重振建于1938年的西尔斯百货大楼,并振兴芝加哥历史悠久的波蒂奇公园购物区,MG2与诺瓦克开发公司合作,打造了六角阁楼公寓项目。MG2首席设计师吴珠烈(Jooyeol Oh)在保留标志性装饰艺术元素的同时,巧妙地融入了现代元素,将过去与现在完美连接。这个创新的多功能项目拥有206套住宅单元和超过5万平方英尺的零售空间。

ARCAT 播客详情:混合用途改造再利用 | 6 Corners Lofts

“This ambitious project showcases the principles of adaptive reuse. The building’s evolution from a retail giant to a 206-unit residential complex, with a ground floor Target store, highlights a commitment to sustainable design,” says Cherise Lakeside, FCSI, CDT, host of ARCAT’s podcast Detailed, in her interview with Principal Jooyeol Oh about 六角阁楼.

Jooyeol Oh continues his description of the project, “The primary goal of the client and community was really preserving the character and history of the building…This presented both a limitation and an opportunity to reimagine the building into a residential mixed-use building, and we were really excited about it. With its incredible bones and unique potential, we wanted to create a mixed-use building that could be distinctive and appealing to the residents and neighbors. The process was more challenging, as opposed to a ground-up brand new build, but it made the process all the more rewarding.”

塔科马购物中心进一步翻新

 Simon Property Group announced this summer what it calls The Village, a two-building addition at its 85-acre Tacoma Mall. That’s now underway, with Deacon Construction and architect MG2 in charge.

随着开发商发挥创意缓解住房危机,越来越多的美国人选择住在购物中心

Recently featured in CNBC, 熨斗十字路口 is undergoing a transformation into a thriving outdoor park experience. Located in Bloomfield, Colorado, the mixed-use complex will include residential, food and beverage, entertainment, and office space within a 9-acre nature park space.

Tacoma Mall announces major renovations beginning in spring 2025

The owner of the Tacoma Mall has announced a multi-million dollar renovation plan for the main building, which is set to begin in spring of 2025. 

Renovations are expected to be complete in the winter. The mall will stay open during renovations. 

从零售到住宅:芝加哥西尔斯百货商店的转型

MG2 Principal and design lead of 6 Corners Lofts Jooyeol Oh spoke with Multi-Housing News Associate Editor Madalina Pojoga about the adaptive-reuse process at the Sears building and the impact 六角阁楼 will have on the city’s Portage Park area.

“The Six Corners Shopping District has a long history as a popular and successful neighborhood shopping and entertainment destination serving the community. Preserving the character of one of its most beloved landmarks was a crucial consideration for us.

“There were three main design elements we wanted to highlight: the vernacular architecture of the surrounding brick buildings, the juxtaposition of old and new, and a celebration of the Art Deco style.”

健康与保健浪潮

随着整体健康理念在社会中扎根,营销人员正在探索与顾客沟通的新方式,以促进健康。“从生活方式的角度来看,品牌可以做出各种各样的承诺,” MG2 负责人梅丽莎·冈萨雷斯 (Melissa Gonzalez) 说道。 “它可以是任何东西,从新产品到美容部门的部分,从健康的角度解释其好处,再到对环境问题的认识。”

“2024 年 1 月 整体健康报告MG2 公告 该集团探索营销人员如何利用其所认为的下一个健康前沿:零售店。报告指出:“通过以健康的视角评估传统的店铺设计元素,品牌有机会打造更全面的环境,而不仅仅是物质层面,并兼顾认知、情感和精神健康属性。”

释放健身科技的价值:个性化和推荐

MG2 Advisory research found that in-store fit tech is […] a big draw for footwear shoppers. Up to 68% of consumers reaffirmed the importance of a ‘customized fit,’ and 40% said fit scan technology would benefit their in-store experiences.”

“I think the industry is benefiting from not just the acceptance of this technology but the overall fluidity that consumers are experiencing with technology,” said Melissa Gonzalez, Principal at MG2, to Retail Touchpoint’s Alicia Esposito.

将芝加哥一家老旧的西尔斯百货改造成现代化零售和住宅需要哪些条件

Lead designer and MG2 principal Jooyeol Oh talked with C+CT contributing editor Joel Groover about 六角阁楼, a transformed historic Chicago Sears building that is now a mixed-use development.

MG2’s Community Environments team carefully preserved the building’s art deco character while introducing contemporary elements like floor-to-ceiling windows and a new top floor with luxury amenities.

“We punched floor-to-ceiling windows and added balconies and terraces. This allowed us to modernize the old Sears retail store and warehouse to a residential use while preserving its art deco character. To expand the number of residential units, we added a whole new 31-unit wing that complements the look and feel of its counterpart.”

西尔斯百货商店改造为豪华混合用途住宅

After serving 80 years as a retail space, 六角阁楼 is revitalizing the Chicago area as an adaptive reuse, mixed-use development.

社区环境

熨斗十字路口

Flatiron Crossing is undergoing a transformation into a thriving outdoor park experience with the intent to highlight the Flatiron Mountain namesake. A mix of uses will include residential, F&B, entertainment, and future office all within a 9-acre nature park space. The architecture blends seamlessly with the park to create a truly integrated experience. Macerich’s commitment to sustainability is showcased with the use of mass timber and CLT in one of the signature buildings.


社区环境

Paso Robles

The Landing at Paso Robles is a unique location unifying various activities. From wineries and breweries to warehouse maker spaces, a blurred indoor-outdoor environment leverages the destination’s perfect climate to foster connections in a casual setting.

With elements influenced by the adjacent airport in wine country, Paso Robles is designed to offer a unique motif that fuses modern aesthetics with a rich local legacy. These themes can be found throughout the different building types, from grand sliding barn doors that reveal flattering glass walls to sweeping laminated timber beams that soar overhead.

A closer look at the site reveals the presence of existing oak trees, adding a natural charm and contributing to the spatial qualities with dappled light. To further enhance the story, a farm-to-table grape-growing demonstration garden was included to embrace the agricultural essence of the region.

The Landing at Paso Robles will boast diverse offerings, including resort hotels for a luxurious stay, a vibrant market hall, well-equipped office spaces, and retail establishments. Each detail weaves together seamlessly to create an enticing and memorable destination.


社区环境

联合健康中心

后疫情时代医疗设施的适应性再利用

联合健康中心(United Health Centers,简称UHC)致力于服务社区居民的终身健康。他们以关爱和尊重的态度,为所有人提供便捷、全面、优质的医疗保健服务,无论其支付能力如何。

随着该机构在加州圣华金谷迅速扩展服务,他们与MG2设计公司合作,将现有建筑改造为卓越的医疗设施。改造后的空间融合了现代酒店服务、居家舒适感和现代医疗技术,营造出轻松、舒适、开放的氛围,为用户带来更优质的体验。

医疗保健环境的适应性再利用

将现有建筑改造为高性能医疗中心,需要的不仅仅是基本的建筑设计。除了深入了解建筑结构的细微差别以及如何利用现有构件改造空间之外,还需要具备特定的专业知识,以符合州和国家医疗办公场所的规范和法规。

该团队首先进行了密集的编程会议——这是任何医疗建筑概念设计的关键——以挖掘基本的健康和舒适性考虑因素,从而优化患者和工作人员的设施用户体验。

克洛维斯-肖健康中心(原址曾是家具店、好莱坞影碟店和道场)的设计师们保留了建筑的外壳,重新包覆了外墙,并借助加固结构改造了玻璃窗,使自然光线得以照射进来。在与市政府密切合作下,设计团队拆除了老旧的灰泥,重新粉刷,并用耐晒的仿木材料和现代化的顶棚翻新了外立面,营造出一种温馨宜人的氛围,这种氛围从进入停车场的那一刻便已开始。

汉福德健康中心原址曾是西尔斯汽车用品商店,改造工程包括拆除现场的几台油泵、重新填土和修复地基以适应大规模的结构改造以及加固。此外,车库门也被拆除,取而代之的是宽敞的玻璃窗,将室外的自然美景引入室内。

如今,这里已成为一座现代化的牙科诊所。该诊所的建筑设计紧凑而复杂,需要对十五个医疗站及其独特的内部管道系统进行改造。MG2 的优化设计方案实现了所需数量的患者就诊区——每个就诊区都配备全景绿化景观,有助于缓解患者压力——以及一个玻璃幕墙的接待区,其立柱嵌入窗体结构中,以支撑新增的现代墙体重量。

设计新冠疫情时代的医疗候诊室

为了打造独具特色、摆脱千篇一律感的最终产品,设计师们以安全、控制和家庭为重点,营造出开放、温馨、现代的环境,充分引入自然光,并融入热情好客的元素。

由于新冠疫情仍然严峻,医疗机构的患者——无论是有意识还是无意识地——都会倾向于保持社交距离。考虑到这一点,设计师们致力于优化候诊室的布局,将大厅的动线划分成一个个独立的区域和隔间,而不是一个大型的开放式候诊区。这些区域的设计充分考虑了每个人的舒适度,既能让每位患者感到安全,又能让护士观察到候诊室内的每一位患者。

为医务人员健康与福祉而设计

与患者的健康、安全和舒适同等重要的是医生、护士和后勤人员的健康、安全和舒适。在员工倦怠和离职率居高不下的时期,员工满意度是这些医疗机构发展规划中的首要考虑因素。因此,每个后台区域都采用与前台相同的优质材料、饰面和设备进行设计和装修。  

此外,各设施还战略性地设置了户外休息区,让医护人员有喘息的空间,可以脱下个人防护装备,并在轮班期间接触绿色植物和新鲜空气。

将可持续性融入医疗保健环境

联合健康中心的适应性再利用医疗中心的设计和建造过程中,全面贯彻了超越以往的可持续发展标准和亲生物元素,以造福当今的患者和子孙后代。

凭借在加州OSHPD #3医疗规范设计以及CalGreen许可方面的专业知识,MG2的设计团队能够快速高效地采用并遵守这些临床和州级标准。此外,通过安装太阳能电池板的屋顶、配备高效环保的照明系统以及优先考虑适应性再利用而非新建建筑,进一步实现了节能,所有这些措施都为UHC节省了能源和资金。


观点

西雅图郊区商业街如何转型为健康社区

2022 年 3 月 / 西雅图郊区购物中心如何转型为健康社区

本文最初由以下机构制作并发表 比斯诺.

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有越来越多的人呼吁改变美国社区的设计方式,更加注重居民的福祉。这些新社区的核心在于:便捷通达。 

有时被称为 15分钟城市, 这些社区的设计目标是,人们所需的一切生活必需品——从食品杂货到医疗服务——都能在步行或骑自行车15分钟内到达家。根据2019年一份题为“ 前方有行人 据 Smart Growth America 称,这些类型的步行开发项目可以提高社会流动性、促进经济增长,并改善居民生活的其他几个方面。 

西雅图建筑、设计、战略和品牌公司的团队 MG2 他们坚信步行开发项目的潜力,因此他们专注于设计所谓的 健康社区

MG2 负责人表示:“我们的重点超越了混合用途开发项目的传统‘生活-工作-娱乐’原则。” 本吉斯 说道。“我们还考虑到我们认为至关重要的‘滋养、运动和学习’原则。我们将整合我们在设计从杂货店到医疗诊所等各个方面的专业知识,打造一个具有凝聚力、适宜步行、健康的社区。”

吉斯特表示,对于 MG2 而言,健康社区的一些关键要素包括便捷的交通,包括便利的杂货店、日托中心、办公空间、医疗设施、公园和混合收入住房。过去几年,该公司一直致力于利用其建筑师在设计各种零售空间方面的丰富经验,将购物中心等未得到充分利用的零售场所改造成充满活力的社区。 

其最新项目之一位于华盛顿州柯克兰,西雅图以东的郊区。MG2 及其合作伙伴 麦迪逊发展集团 已将前购物中心的旧址重新设计成一个占地 135 万平方英尺的开发项目,名为 玫瑰山这个新社区紧邻405公路,将包含四栋混合用途的公寓/零售建筑。每栋建筑的设计都充分考虑了不同的人群,内外都散发着独特的个性,但又不失相同的设计语言。 

这些建筑除了拥有800多套公寓单元外,还将配备零售设施,包括医疗保健设施和日托中心。此外,还将设有办公空间、户外派对平台以及其他一些向所有居民开放的便利设施。 

“我们在整个项目中分布了各种便利设施,吸引居民探索和了解他们居住地以外的建筑,”吉斯特说。“我们努力在整个场地营造一种社区感、好奇心和活力。”

小区内,居民可以找到一家4万平方英尺的全方位服务杂货店,以及一家位于小区对面的Costco超市。这尤其合适,因为 MG2 已在全球设计了数百家 Costco为了进一步打造步行社区,谷歌于 11 月敲定了附近 Lee Johnson 汽车经销店的购买协议,计划利用该地块设立新的实体办公室,扩大其在西雅图的业务范围。

吉斯特表示,在此之前,大多数美国社区的设计都以车辆为中心。相比之下,玫瑰山社区则专注于打造通行便利、光线充足、景观优美的步行道,方便居民轻松步行前往社区内的任何建筑。就连主停车场也种植了绿植,并通过类似天窗的开口引入自然采光,引导居民和访客直接进入杂货店入口。

该开发项目预计将于今年春天开工。 

玫瑰山 “它不仅仅面向那些距离其建筑步行15分钟以内的居民,”吉斯特说道。MG2 的愿景是成为整个柯克兰社区的中心,目前该社区主要由商业街、停车场、低层建筑和独户住宅社区组成。 

他补充说,零售业的本质正在发生变化,改变了美国各地购物中心的模式。传统的主力店和小型商店已无法满足消费者当前的需求,并加速了全国各地购物中心的关闭。 

“正因如此,我们才采取了全新的零售开发方式,首先要思考‘零售如何才能覆盖整个社区,而不仅仅是零售机会?’”他说道,“这有效地将我们从开发‘购物场所’转变为设计令人向往、宾至如归的目的地。”

联系 Ben Gist 了解更多信息 玫瑰山 以及健康社区设计背后的团队。

观点

The Future of Digital & Physical Retail: Top Five Trends for 2022

1 月 2022 / By Melissa Gonzalez

This post was originally written for & published by The Lionesque Group.

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In late January, our team had the pleasure of attending NRF’s annual Big Show conference in New York, where I had the honor of leading a captivating panel discussion about the future of the industry. With so much changing in retail over the past two years it was a welcome opportunity to connect with brands and experts in person and hear about their innovative approaches toward keeping up with consumer expectations and demands. 

Here are our top five takeaways from what’s important for retailers, brands, and designers to keep at the forefront as they bring future generations of digital and physical consumer experiences to life:

1. Agility in evolving the cross-platform experience is critical. 

As consumers continue to evolve how they shop, blurring the point-of-sale lines across digital and physical spaces, brands need the ability to continually and fluidly advance their offering. Any instance of friction during the payment process can kill the purchase. Unearthing and implementing streamlined methods of putting payment in the hands of consumers and/or in-store associates is essential. 


When it comes to in-store layouts, art meets science. We have more access to data and insights today than ever before, highlighting customer patterns, capturing interactions with store associates, and illuminating friction points. This data is vital to informing agile design strategies, which need to morph alongside the customer. Industry partnerships, like the one announced between The Lionesque Group and Pathr.AI, will be key to defining and strengthening the future of consumer/brand relationships.

2. Efficiency is the most desirable currency that technology offers.

To truly be successful, store associates require information to be at their fingertips, both for back-of-house and consumer-facing interactions. Instant visibility as to what’s on the floor, what’s in the back, and what’s available at another store’s location isn’t just an expectation of today’s customer, it’s necessary to embolden the prospects of a sale and fortify brand loyalty.


Consistent with The Lionesque Group’s recent industry survey findings, every moment a store associate has real-time visibility into the full scope of their inventory adds up to millions of dollars saved by the retailer. Using technology to empower associates with this knowledge bolsters store efficiency, optimizes productivity, and streamlines delivery performance.

Melissa Gonzalez, Principal at MG2, NRF Big Show 2022

3. Omnichannel means being omnipresent for the consumer. 

Whether they’re standing in a store, browsing online, interacting with social media, or playing in the metaverse, consumers want and expect a congruent, simplified “click-to-buy” experience that’s seamless across every presence of a brand.

They’re seeking an “all-of-the-above” optionality that is as fluid as they need it to be in the moment, and this agility is critical as we think about designing the store of tomorrow. Digital integration will need to empower both store associates and the consumer to be able to move interchangeably when visiting different brick and mortar locations so they have the options, access, and efficiency they desire.

4. True sustainability starts with the supply chain. 

Consumers speak with their wallets, and more and more their love language is shifting toward an expectation in transparency, sincerity, and sustainable practices from the brands they support. This further includes retailers being net-positive to the environment, as well as striving for social and community equities.

The real onus, however, is on the full ecosystem coming together to truly make a difference consumers can see and resonate with. Brands and retailers need to own and optimize their supply chain, making it more accessible from a cost and candor standpoint for consumers.

One of the lessons shared by Saskia van Gendt of Rothy’s was a profound sense of understanding of the brand’s own role in the process. “If you own the supply chain,” he notes, “you can truly impact things. For example, you can set up for on-demand manufacturing so as not to leave waste.”

5. We’re amidst an era of phygital convergence.

The metaverse—the industry’s newest buzzword—holds the promise of and capacity to meld physical retail with mixed reality experiences. However, we’re already years into this convergence of digital and brick-and-mortar, with offerings like virtual endless aisles that consumers can browse for hours, just as they might window shop in-store. 

Innovative technology has, and continues to fuel the future of retail data collection and analysis, powering responsive IoT connectivity via RFID, sensors, digital displays, and products that ignite an overlay of immersive media. The digital/physical overlap will only continue to grow.

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Reach out to our team to learn more about how we’re helping define the future of brick-and-mortar retail for brands.