这是我们双方合作开发的成果 咨询 与设计团队合作，该理念将行为洞察转化为完整的顾客旅程，涵盖从顾客到达超市到结账的整个过程。它既支持快速高效的购物，也支持更具探索性的购物体验，拥有直观的布局、灵活的区域划分以及一个专注于透明化预制食品体验的中央“广场”。该超市的设计旨在反映并适应当地社区，融合了场所营造、技术和人际互动，打造出一个既实用又引人入胜的购物环境。
抵达体验直观便捷，流程简化流畅，社区融入其中。新鲜至上，高科技垂直农业技术得以充分发挥。行动顺畅无阻，导航清晰明了，信息传递个性化。一个反映其所在社区特色的市场，为顾客带来沉浸式体验。便捷性与品质兼顾，机器人确保高效运作，厨师们则倾力打造美食盛宴。最后一刻与最初时刻一样令人难忘——融入社区，享受流畅的自动化体验。
请查看我们近期发布的关于超市设计趋势的报告：
New eatertainment venue offers a multi-player darts experience combined with dining and socializing.
SEATTLE, WA—March 26, 2026—Global architecture and design firm MG2 announces the opening of its latest project, State of Play Hospitality’s Flight Club, located in Seattle’s South Lake Union neighborhood. Flight Club is a fast-paced, multiplayer darts experience with groundbreaking tracking technology and instant scoring.
Leveraging the MG2’s expertise in experiential hospitality and restaurant design, Flight Club partnered with the firm to bring the concept to life, translating Flight Club’s social darts experience into a dynamic, high-energy venue. The Seattle venue is MG2’s second Flight Club opening in the U.S with additional locations coming in 2026.
“Hospitality today is about creating memorable experiences, and this project was an opportunity to collaborate in the design of a space that truly brings people together,” says Nick Caputo, MG2 Principal. “Working closely with the Flight Club team, we focused on crafting an environment that balances atmosphere, functionality, and a strong sense of place.”
Flight Club is part of the growing eatertainment category, described in the MG2 Advisory report, For the Thrill of It: Eatertainment Experiences that Cater to All, as “a welcoming destination to convene with others, offering a unique blend of entertainment, dining and social experiences that foster a sense of community and belonging.”
“We’re proud to partner with State of Play Hospitality to bring their immersive Flight Club concept to its newest venue in Seattle,” adds Caputo. “Our collective goal was to develop a space that enhances the guest experience while supporting the energy and vision behind the brand ethos. What is special about the team at State of Play is that they are considerate of each element, which ultimately shapes a destination that will resonate with guests and the surrounding community.”
ABOUT MG2
Guided by our vision to create transformative experiences that foster and elevate healthy communities, MG2 has been delivering award-winning projects and programs for over 50 years. We partner with some of the world’s most recognizable companies and brands to bring exceptional design solutions to life through full architectural, strategic planning, cost management, interior design, brand strategy, and program consulting services. Our seven offices in the U.S. and China—Seattle, Portland, New York, Washington D.C., Minneapolis, Irvine, and Shanghai—integrate building performance and social responsibility into every project. At MG2, our greatest strength lies in our people, our clients, and our commitment to helping them succeed. We are purpose-driven by nature, data-driven by design. MG2 is an affiliate of Colliers Engineering & Design.
Flight Club is an upscale, technology-enabled Social Darts concept that delivers a premium experience blending elevated food and drink with an innovative take on the classic game. MG2 partnered with State of Play to bring the brand’s newest locations to Cincinnati, Ohio and Seattle, Washington.
Inspired by the charm of a Victorian-era pub and the whimsy of British fairgrounds, the interior is warm, inviting, and playful. Decorative elements sourced across England reinforce an authentic and immersive atmosphere. Overhead, large suspended ring lights infuse the space with energy, enhancing social interaction. The central bar, featuring cabochon lights and surrounded by black-and-white checkered tile, establishes a vibrant focal point that defines the heart of the venue.
“Hospitality today is about creating memorable experiences, and this project was an opportunity to collaborate in the design of a space that truly brings people together,” says Nick Caputo, MG2 Principal. “Working closely with the State of Play team, we focused on crafting an environment that balances atmosphere, functionality, and a strong sense of place.”
Beyond Cincinnati, MG2 continues its collaboration with State of Play, launching future Flight Club locations in major cities across North America, including Dallas and Minneapolis.
In the VMSD feature, “Trends 2026: Yesterday’s Tomorrow?”, Janet Groeber spoke with MG2 Principal Bill Sleeth about the trends we would be seeing this year. Bill discusses at length how hospitality continues to shape the retail experience.
“Retailers who are focused on creating long-term relationships with customers have always brought a hospitality perspective to their experiences with amenities like concierge services, exclusive offerings and elevated seating that feels more lounge than shop.”
Perched above Snoqualmie Falls, Salish Lodge is an iconic Pacific Northwest destination. MG2 partnered with Salish Lodge to re-envision its guest experiences, maintaining the original character while introducing a contemporary approach. Rooted in the surrounding landscape, the reinvented spaces offer warm, inviting atmospheres that bring the beauty of the outdoors inward.
MG2 reimagined the Restaurant and Terrace Bar while upholding Salish Lodge’s aesthetic. The design team retained key original features, including wood beams, slate flooring, and a distinctive light fixture, while thoughtfully integrating new elements. Bricks salvaged from the original fireplace were embedded into the exterior pathway, repurposing a sentimental piece of the lodge’s legacy. Natural textures and organic tones continue throughout, blending seamlessly with the grounds.
The restaurant renovation focused on both functionality and guest experience. A new commercial kitchen supports increased capacity and more efficient operations. The dining room was reorganized to maximize views, with raised banquettes at the back ensuring every guest can observe the stunning scenery. The new ballroom faces the waterfall, and carpeting throughout both spaces subtly echoes its flowing water. Updated finishes, improved lighting, and natural materials contribute to a cohesive, elevated dining experience that feels fully integrated with the rest of the lodge.
What was once a meeting room was transformed into the new Terrace Bar, offering expanded seating and a stronger connection to the outdoors. An obstructing column was removed to create a full, sweeping counter that anchors the space. Extending into a glass pavilion, the bar allows guests to enjoy the waterfall year-round while remaining sheltered from the Pacific Northwest weather. Inspired by the surrounding nature, honey-colored tile at the bar front reflects native yellow wildflowers, and leathered granite countertops introduce subtle texture. A revitalized fireplace, featuring a stone surround that ties into the bar’s granite, is framed by warm wood paneling to enhance the room’s inviting character. Deep green walls and brass accents balance cool and warm tones, while layered, moody lighting completes the atmosphere and reinforces the bar’s intimate, restorative feel.
MG2 further enhanced the lodge, introducing a new lobby bar, a rideshare-friendly porte cochere, and a bespoke grand timber reception desk.
MG2 also upgraded the suites, requiring a careful, puzzle-like approach, balancing the integration of contemporary elements with the lodge’s historic fabric to deliver a seamless five-star guest experience.
Nestled into the hillside and deeply connected to its environment, the reimagined Restaurant, Terrace Bar, and guest suites combine legacy with renewal. By preserving the essence of Salish Lodge while introducing refined upgrades and improved functionality, MG2 has created spaces that feel both familiar and revitalized, offering guests a more expansive, connected, and memorable experience.
位于华盛顿州阿灵顿的“风之天使”房车度假村的会所设计灵感源自国家公园的豪华别墅。一个房车大小的门廊是通往度假村的大门，将宾客与入口直接连接，带来无缝衔接的入住体验。度假村提供高雅的露营环境，这正是当今旅行者所追求的。
Essential to the building’s design is its indoor/outdoor connection, emphasized by floor-to-ceiling windows. A grand hall has a gable roof, high ceilings, and a large fireplace for gatherings. A gathering room featuring a lounge area with foosball and pool tables and a view of the outdoors was designed for casual conversation.
Shou Sugi Ban Charred Wood, used on the façade, is repeated in the interior, along with locally finished cedar wood ceilings and paneling. A large communal firepit reminiscent of a campfire beckons guests to meet and mingle and encourages impromptu conversation.
The indoor pool features skylights that pour natural light into the space, and a scissor door opens at its entrance to connect guests to the outdoors. S’Klallam artist Brian Perry crafted traditionally inspired artworks throughout the property, with the Stillaguamish Cultural Department providing additional pieces.
俱乐部会所之外是度假村的配套设施，包括182个房车停车位、8个蒙古包、带淋浴和洗衣设施的酒店级卫生间、野餐和烧烤棚、一个不拴狗绳的狗狗公园、一条步道、9个篝火坑、匹克球场、一个迷你高尔夫球场和一个儿童游乐场。远处是一座观景亭，可以俯瞰山谷和贝克山的景色。俱乐部会所旨在为整个房车度假村提供一个聚会和娱乐场所，并融入该地区的自然奇观。
In a recent Colliers Knowledge Leader article, Anjee Solanki examines how shifting consumer habits and data insights are redefining the U.S. grocery landscape.
“Convenience continues to shape how Americans shop. Nearly half (47%) of U.S. consumers identify as “Quick Trippers,” favoring short, efficient grocery runs and stores with intuitive layouts and frictionless checkout, according to MG2 Advisory’s latest grocery report.”
消费者购物更加快捷高效，他们会将线上和线下触点融合起来，并根据预算、时间和生活方式的变化调整购买内容。与此同时，杂货商面临着不断上涨的劳动力成本和运营需求的压力，他们通常会转向自动化和技术来跟上步伐。但仅仅提高效率是不够的。如今的消费者对价值的定义不再仅仅局限于价格或速度，而是取决于商店的易用性、与自身生活的关联程度，以及能否在购物过程中带来惊喜。他们想要的是一个既能快速响应，又能体现个性化、本地化且值得再次光顾的空间。在本报告中，我们将探讨杂货零售商如何改进其实体环境，从而更好地支持便捷购物、探索发现和有意义的互动，同时提供基于日常行为的真正价值。
完整报告可在本页底部下载。 现在就带我去那里！
他们将效率置于探索之上，追求直观的布局和流畅的服务，尊重他们的时间和目标。
这些人既重视氛围又重视商品种类，他们喜欢精心挑选的商品、引人注目的设计以及能够提升整体体验的设施。
这类人注重的不仅仅是交易本身，他们会被那些表达清晰价值观和文化意识的品牌所吸引。
这些人将预制食品视为重点，他们会寻找能够提供令人兴奋且便捷的膳食解决方案的杂货店。
购物不仅仅是一笔交易，它反映了人们的生活方式、价值观以及他们希望停留的环境。价格和便利性固然重要，但如今已成为基本要素。真正让一家商店脱颖而出的，是它如何将效率与有意义的体验完美融合，并清晰地展现出与消费者生活方式的关联性。清晰的标识、直观的布局、本地合作关系以及智能技术等设计元素，并非只是锦上添花，它们会积极地影响消费者对品牌的体验和记忆。为了保持竞争力并建立客户忠诚度，杂货商必须采取整体性的店内体验策略。以下要点将着重阐述消费者期望的发展方向，以及零售商如何通过清晰的愿景、专注的定位和切实可行的创新来满足这些期望。
MG2 partnered with Yaodi, a Chinese based supermarket chain owner and operator, to develop a first-of-its kind Albert Wang Market, located within the CapitalLand Mall in Sun Palace, Beijing. The grand opening of the new organic market drew over one million customers, introducing the community to a fresh, engaging approach to grocery retail. The playful design incorporates bright colors, geometric shapes, and graphic signage, creating a fun and inviting atmosphere.
Vibrant colors and bold patterns are layered throughout the space, creating an artistic, energetic atmosphere that organizes and highlights product displays. Graphic signage acts as a dynamic visual guide, leading customers through the store.
Integrated into the design is the concept of a culinary theater, transforming part of the retail space into an open production area. Here, customers can observe the preparation of baked goods, meats, and fresh fish, enhancing the shopping experience while building confidence in product quality.
The design also adopts a sustainable modular system that aligns with the organic concept of the market, consisting of display components that can be reconfigured, disassembled, and recycled. This approach not only improves the functionality and flexibility of product arrangements but also reinforces the market’s commitment to environmental responsibility.
MG2 and Yaodi collaborated to create an engaging experience that embodies sustainable values and provides its community with a unique grocery store.
在最近一篇《建筑设计与施工》杂志的文章中，执行主编奎因·珀塞尔探讨了娱乐中心如何将人们聚集在一起，并重点介绍了 MG2 Advisory 关于餐饮娱乐的报告中的一些见解。
《为了刺激：迎合所有人的餐饮娱乐体验》一文指出，成功的餐饮娱乐场所都秉持着热情好客的理念。消费者重视多元化的用餐体验，从堂食到自助餐应有尽有。
How well do you understand Gen Z, today’s youngest adult consumer, whose age spans from 18 to 26?
Often treated as a single cohort, Gen Z actually contains two distinct inter-generational groups, each with its own priorities, behaviors, and expectations. The younger Gen Z is just entering adulthood, while the older is shaping careers, households, and long-term habits. Their views on value systems, societal impact, education, and identity are nuanced, and so are their relationships with brands and retailers. Making assumptions about this generation, or relying on outdated labels, can lead to missed opportunities, limiting both loyalty and revenue growth.
This report is designed to help brands and retailers stop generalizing and start making more informed decisions. By uncovering the differences within Gen Z, not just between them and other generations, we reveal clear opportunities to create authentic, in-store moments that build community and trust, inspire loyalty, and support long-term brand relevance.
完整报告可在本页底部下载。 现在就带我去那里！
Based on our findings, Gen Z consumers shared the following key insights on how their values are reflected in the shopping experience and how they seek more meaningful in-store engagement with the brands they care about.
94% of Gen Z shop with their values in mind, such as authenticity, transparency, and humility, but often struggle to achieve this in-store, frequently trading ideals for price or convenience
More than 70% of Gen Z want to engage with brands they love beyond content; they want to be co-creators and collaborators in the brand journey, including store design and product customization
3 out of 5 Gen Z shoppers say a leading reason for visiting a store is to experience the brand’s community and fulfill their desire for a greater sense of belonging
60% of Gen Z want to see products or in-store visuals that reflect timely, relevant cultural moments, demonstrating a brand’s awareness of what matters to their lives
Nearly 50% of Gen Z say they trust a brand’s sustainability promise more when it is reflected in how the store itself is designed
To earn the attention, respect, and long-term loyalty of Gen Z, brands and retailers must move beyond preconceived notions and mere trend chasing and take the time to understand what truly drives this generation. Gen Z responds to brands that reflect their values and invite them into the process, not just as consumers but as collaborators. This means bringing purpose into the store through thoughtful design choices like sustainable materials and ethically sourced products, while offering spaces that foster connection, such as community lounges or co-creation hubs where their voices shape everything from product design to store layout. Nostalgia, artistry, and visual storytelling also resonate deeply with this generation, especially when paired with technology that enhances rather than distracts from the brand’s heritage and product education. In-store experiences should be a meaningful extension of Gen Z’s values: easier paths to sustainability, personalized creativity, and real community. When brands position themselves as partners in these priorities rather than just sellers of products, they build relevance and trust that goes far beyond the checkout.
MG2 Project Manager Joy Dayaw was recently quoted in Amanda Baltazar’s article “What’s Worth the Splurge?” in Restaurant Development + Design.
“Utilizing a second-generation restaurant space is a solid way to keep costs in check. That’s because clever teams reuse as much as they can. This includes the façade and the kitchen equipment, particularly the hood, which can be a huge cost-saver even if you put brand new equipment underneath it, says Joy Dayaw, design project manager, MG2 Design, Seattle.”
在MIXYPLIX最近发表的文章中，“萨利什温泉旅馆 “通过餐厅和露台酒吧推出经典的全新诠释”，詹妮斯·席尔瓦 (Jenise Silva) 在新开业的现场餐厅探索度假村的新设计理念和重新设计的菜单。
此次翻新由 MG2 建筑事务所和 Absher Construction 负责，餐厅的面积已扩大至超过 3100 平方英尺（约 297 平方米）。餐厅外部，全新的露台酒吧和庭院额外增加了 1237 平方英尺（约 117 平方米）的带顶棚的供暖空间，非常适合全年舒适用餐。日落区的篝火坑则是一个宜人的地点，您可以一边享用晚间鸡尾酒，一边欣赏美景。
MG2 Principal and Founder of MG2 Advisory Melissa Gonzales joined Anjee Solanki of Colliers on the Retail: Recorded podcast to discuss the evolution of eatertainment and findings from MG2 Advisory’s report.
Melissa shares her approach to balancing cost, flexibility, and storytelling to create spaces that foster connection, community, and memorable experiences.
MG2 Principal Melissa Gonzalez spoke with Inside Retail’s Editor Nicole Kirichanskaya on the new and upcoming brand, Blank Street Coffee.
“As the MG2 Principal told Inside Retail, ‘The brand’s minimalist aesthetic and trendy beverage options, such as the matcha-based drinks and seasonal cold brews, contribute to the company’s cult-like following and viral content moments.'”
Edgeworks Climbing Gym and Fitness in Bellevue, WA, was the Seattle Daily Journal of Commerce’s Project of the Week.
“The renovated location now totals 40,000 square feet and includes a 45-foot interior mass filled with climbing walls, a new front desk and check-in area, public social spaces, a yoga room and new restrooms.”
Recently featured in CNBC, 熨斗十字路口 is undergoing a transformation into a thriving outdoor park experience. Located in Bloomfield, Colorado, the mixed-use complex will include residential, food and beverage, entertainment, and office space within a 9-acre nature park space.
我们很高兴看到 伍兹餐厅 在 VMSD 零售装修竞赛中荣获荣誉奖。
麦基诺岛的伍兹餐厅多年来一直是宾客和游客的挚爱之所。餐厅最近与MG2合作，对其内部进行了翻新和升级，同时保留了游客们熟悉和喜爱的经典体验。
Recently highlighted in Retail TouchPoints by Editor Adam Blair, 为了刺激：满足所有人的餐饮娱乐体验 dives into the key drivers of a successful eatertainment venue.
“There’s a reason that ‘eat’ comes first in ‘eatertainment.’ ‘People want to have a one-stop destination, and if you can do that successfully, you’ll earn more of their time and wallet,’ said Melissa Gonzalez.”
Chain restaurants are consistent in both their food and their design, which is a huge part of their appeal to consumers, who know exactly what to expect on subsequent visits, even to new locations.
Bars should also ideally be visible from the entrance, says Joy Dayaw, associate, MG2 Design, Seattle, to create an immediate impression and to attract early arrivals
MG2 在《建筑设计+建筑媒体》最近发布的 2024 年 200 强建筑公司榜单中名列前 20 名。
Eatertainment has been called the most disruptive force in the industry since the launch of fast casual*. As part of the “experience economy”, eatertainment taps into longtime favorites like bowling and mini golf, as well as newer entrants like pickleball, surfing and escape rooms. And while these environments are often designed with a specific activity in mind and include elements such as interactive dining, live performances and innovative technology, it is important that owners, operators and designers consider 什么 their audience truly desires in these spaces as a way to unlock a sense of connectivity, and ultimately drive repeat visitation and spend. In our investigation, we sought to understand and identify the eatertainment environment features that deliver the most value to consumers and the on-site amenities and programming opportunities that contribute to making the experience an unforgettable one.
*Robert Thompson, CEO of Angevin & Co.
The full report is available for download at the bottom of this preview. 现在就带我去那里！
Per our investigation, each of our respondents self-identified with one of the following consumer personas, providing a deeper look into their experience with and their perceptions of an eatertainment environment, and which enhanced offerings would deliver the most value to them:
Defined as individuals whose preferred experience is one where they don’t need to be an expert to enjoy themselves and there is a level of accessible and social fun; appeals to first-timers, those newer to a game or activity; food is a secondary component of the experience.
Defined as individuals whose preferred experience is one where the food and beverage offering is on par with or exceeding the entertainment; appeals to those who view the entertainment component as icing on the cake and secondary to the food offering.
Defined as individuals whose preferred experience is to participate in a certain activity (i.e., pickleball, golf, sports betting); appeals to more avid fans and those who want to get in on the action and compete; food is a secondary component of the experience.
Eatertainment has a rich history, from traditional bowling alleys with finger foods and pitchers of beer, to mini golf with ice cream and snow cones, to arcades with soda fountains and bubble gum machines. What gives this genre staying power is its function as a “third place”, a welcoming destination to convene with others, offering a unique blend of entertainment, dining and social experiences that foster a sense of community and belonging. If we look at key drivers of society today, and the near future, the transformation of how we work, naturally interact and discover have all evolved consumers’ needs and wants. Digitization continues to open up access to information and communities on a global level creating an always connected society while also fostering a paradoxical sense of disconnection. This juxtaposition opens an underlying yearning and craving for real, in-person activities, connected through shared experiences of joy and laughter and escapism. By studying the cross generational influences from Gen Z to Boomers, we uncover the opportunities that exist for these environments to embody the pillars of desire, blending the nostalgia of traditional pastimes with modern innovations and providing experiences that become a beacon for socialization, joy, camaraderie and thrills. Experiences that keep guests wanting to come back again and again.
Nestled within the vibrant Washington neighborhood, the Riverfront Brewery harmoniously merges brewing operations with a captivating taproom and restaurant concept, accompanied by sprawling outdoor patios and a scenic rooftop deck. Positioned prominently, it serves as a gateway into the district, anchoring the multiple residential buildings to the North. As part of the larger redevelopment and master planning efforts, Riverfront Brewery contributes to the district’s vision of a mixed-use environment, seamlessly blending residential, retail, and dining options.
As part of the Crossroads master plan, MG2 worked with ROIC and Edgeworks to design a new climbing gym. Edgeworks currently has three locations and offers fitness classes designed to complement a climbing routine. The gym, which includes a 10k SF addition to the existing 30k SF space, was completed in 2024. MG2 worked on the core and shell design and handled all phases of the project, from design through construction administration. This full-service project also featured a 45-foot interior mass filled with climbing walls, a new front desk and check-in area, public social spaces, a yoga room, new restrooms, and the renovation of existing restrooms, providing a comprehensive solution for the client.
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