SMPS Seattle’s annual Reign Awards gala recognizes excellence in marketing communications and outstanding achievements of top marketing professionals.
MG2 won Best Event for “Costco’s 40th Anniversary Event & Exhibit”.
We’re honored to be included in the Puget Sound Business Journal’s annual list of Corporate Philanthropists.
Product Runway randomly pairs top local architecture & interior design firms with innovative product manufactures, bringing them together to collectively create runway ready garments using an array of commercial interior finish materials. MG2’s design won the People’s Choice award!
我们始终保持好奇心，不断探索消费者的行为和期望，并利用数据洞察来发现和验证在客户旅程中哪些环节能够真正提升客户满意度。以下是我们最新消费者调查的主要发现。
完整的牌组可在本预览页面底部下载。 现在就带我去那里！
US-based hands-free footwear innovator Kizik is set to open its first brick-and-mortar store in Salt Lake City, Utah, next week.
The flagship store will be located at Utah’s Fashion Place mall and will open on 19 May.
Hands-free footwear company Kizik will open its first brick-and-mortar store in the heart of its home state next week as it continues to gain market share.
According to the Utah-based company, it will open a 1,293-sq.-ft. shop inside the Fashion Place Mall in the Salt Lake City suburb of Murray on Friday, May 19.
We are honored to be chosen as a finalist for the Interior Design 2023 NYCxDesign Awards! Thank you to Victoria’s Secret for trusting us as their partner in this special project and to all our partners who came with us on this journey.
“The opportunity in retail developments is to deliver an environment that exudes a healthier way of living and repositions one’s mind to new possibilities – an environment that transcends its space,” says Melissa Gonzalez, a Principal at global architecture and design firm MG2 and The Lionesque Group.
According to Melissa Gonzalez, a principal at global architecture and design firm MG2 and The Lionesque Group: “The opportunity in retail development to deliver an environment that exudes a healthier way of living and repositions one’s mind to new possibilities – an environment that transcends its space.”
The Shop! Design Awards celebrate achievements in areas such as new store design, renovations, fixtures, visual presentation projects and in-store communications. Entries are cited for excellence in design, originality in use of space and materials, and quality of concept execution.
“Across the industry today, and historically, designers utilize Pinterest to convention hunt. Sure, there’s a conversation around artistry and the integrity of the art, but everybody is getting inspiration from each other. These prompts do not need to be super literal, like what we’ve seen around the Tiffany and Nike collaboration. They can just be aesthetic inspiration.” — Melissa Gonzalez, Principal, MG2 Design
Companies from Washington and beyond supported the state’s charities throughout 2022 as the economy cooled, inflation rose and as the long tail of Covid-19 lingered in our lives. The Business Journal’s lists of corporate philanthropists rank 75 of those companies for their contributions. The Business Journal will reveal the rankings of the 2023 Corporate Philanthropists rankings at the Corporate Citizenship event May 18 at the Sheraton Grand Seattle.
我们始终保持好奇心，不断探索消费者的行为和期望，并利用数据洞察来发现和验证在客户旅程中哪些环节能够真正提升客户满意度。以下是我们最新消费者调查的主要发现。
完整的牌组可在本预览页面底部下载。 现在就带我去那里！
虚拟机 magazine celebrates the best and brightest young designers in retail design through its annual 虚拟机 Designer Dozen awards. These 12 emerging stars recognized this year come from retail organizations and design firms across the country and internationally, and Alyssa Taylor, Designer at MG2, and The Lionesque Group, an MG2 Studio, was selected.
“Retailers need to carefully consider co-tenants, traffic counts, proximity of amenities, ease of access and real estate costs,” MJ Munsell told Chain Store Age. “It’s no longer a given that going into an inline mall location is the best strategy.”
拥有 200 年历史的奢侈水晶品牌 Waterford 为了重塑品牌形象，吸引更年轻、更多元化的客户群体，与 MG2/The Lionesque Group 合作，在纽约市的 SoHo 区打造了第一家快闪店：这是一个令人惊叹的沉浸式体验，展现了品牌的传承，同时融入了现代设计，描绘了美好的未来。
凭借自身经验，沃特福德力图开拓千禧一代和Z世代市场，以创新方式讲述品牌故事，并扩大区域知名度。公司的目标是为其从高端奢侈品牌转型为更贴近现代生活、更易于接受的日常玻璃器皿和家居装饰品牌奠定基础，从而引起年轻一代的共鸣。
MG2/The Lionesque Group 设计了一个极具视觉冲击力的快闪店，将沃特福德悠久的历史与充满活力的未来巧妙融合，打造出引人入胜的零售体验。顾客步入店内，首先映入眼帘的是一幅来自最新宣传活动的醒目黑白肖像，为这个现代而沉浸式的空间定下了基调。
该零售空间布局巧妙，鼓励顾客探索和体验产品。室内装潢融合了传统与现代元素，例如以铜质装饰点缀的摇滚风格图案。此外，投影映射图像贯穿整个空间，以视觉化的方式展现了品牌的爱尔兰渊源，让顾客沉浸其中。
精心打造的品牌体验，树立了新一代的优雅风范。
设计师精心挑选了既符合沃特福德品牌理念又兼顾实用性的高品质材料。在预算允许的情况下，设计师还采用了诸如真铜等高端材料，以增添奢华与精致感。为了确保这些饰面始终保持美观，团队对门店员工进行了正确的保养培训，以维护其完整性。
MG2/The Lionesque Group 的全面方案涵盖了从审核品牌宣传材料和 SKU 清单到管理门店建设和人员配备等方方面面，同时还解决了销售点协调、员工培训和库存管理等实际问题。在运营协调到位的情况下，沃特福德团队得以专注于吸引新客户和提升销售额。
沉浸式零售体验巧妙融合了沃特福德的传统工艺与现代设计元素，成功重塑了品牌形象，并与新一代消费者建立了联系。这家快闪店以创新方式激发了消费者对沃特福德产品作为日常玻璃器皿和家居装饰的浓厚兴趣，其成功巩固了品牌在不断变化的奢侈品市场中的永恒魅力和适应能力，为其持续增长奠定了基础。
Ever/Body致力于普及美容皮肤科知识，为客户提供定制化的高效护理疗程。为了满足客户对其价值主张日益增长的需求，Ever/Body积极拓展服务范围，覆盖纽约三州地区。
为了实现这一目标，他们与 MG2/The Lionesque Group 合作，重新设计了一个焕然一新的概念，以配合品牌的重新定位，并将其增长愿景提升到一个新的水平。
设计师们创造的空间不仅仅是商店，而是值得一去的目的地和体验场所。
MG2/The Lionesque Group 的任务是打造一个能够提升终身价值、提高知名度并吸引新客户的目的地，他们为 Ever/Body 制定了新的零售概念，并进行了设计和开发，以有效地与该品牌的重新定位保持一致。
为了打造全新的零售空间，团队为Ever/Body提供了一整套全方位服务，包括战略规划和项目开发、房地产咨询、概念设计、二维试装和三维设计、设计深化和施工图绘制，以及施工管理。精心细致的设计细节与严谨的价值工程相结合，确保了成本效益，同时营造出时尚、舒适且现代的环境。
此次合作促成了三家新店的开业，这些新店与品牌的理念和价值主张相契合。它们将自然元素融入温暖的大地色调，并搭配现代精致的装饰，打造出高端水疗般的体验。
Ever/Body 焕然一新的零售概念营造出温馨的氛围，体现了该品牌“揭开美容皮肤科的神秘面纱”的品牌目标，并已被证明能够有效提升终身价值、建立品牌知名度并吸引新客户。
以标志性军装街头服饰闻名的Alpha Industries与零售专家MG2/The Lionesque Group合作，在纽约市Soho区开设了其首家实体零售体验店。该品牌旨在打造一个能够促进销售并通过关键历史事件讲述公司故事的概念。
Alpha Industries 与我们的设计师、策略师和项目经理团队一起，打造了一个充满活力和吸引力的零售环境，帮助提升了品牌在当地市场的知名度。
MG2/The Lionesque Group 面临的挑战是创造一种零售体验，以有效地提高品牌知名度，教育消费者了解公司的历史，建立品牌忠诚度，创造有影响力的时刻，并测试实体零售对该品牌的可行性。
为了生动展现 Alpha Industries 的故事，团队打造了沉浸式且极具影响力的零售体验，其中包括复古夹克系列、14 英尺高的军用飞机方向舵、林地迷彩面料元素，以及利用该品牌标志性的“飞行前移除”标签打造的引人注目的天花板装置。
MG2/The Lionesque Group 还设计了空间，采用了醒目的环境图形，运用标志性色彩和引人入胜的问题，激发了宾客和员工之间的交流。在施工过程中，设计师利用二维布局图和三维渲染图，清晰地展现了最终产品的效果。除了负责施工管理外，他们还提供人员配备和运营支持，以确保为顾客提供流畅的体验。
Alpha Industries 与 MG2/The Lionesque Group 的合作打造了一个引人入胜的多感官零售空间，以品牌标志性的历史为背景展示产品。此次体验成功提升了品牌在本地市场和数字渠道的知名度，让消费者了解了公司的历史传承，帮助 Alpha Industries 建立了忠实的客户群体，创造了极具影响力的、适合在 Instagram 上分享的精彩瞬间，并巩固了其在军装街头服饰行业的领导地位。自开业以来，这家位于 SoHo 的快闪店已登上 Women's Wears Daily、VMSD 和 Chainstore Age 等媒体。
We’re excited to be included in ENR’s 2023 Top 500 Design Firms Preview.
“We are focused on being intentional, purposeful and as creative as possible. But you could take that same process, feed a directive into an AI tool and get these outputs in minutes. These tools are just helping optimize how it’s being done, and then it’s on us to understand the constructability,” said Melissa Gonzalez, Principal at MG2 and Founder of The Lionesque Group in an interview with Retail TouchPoints.
As part of this year’s national Mentoring Monday program for The Business Journals, we contacted executives across the city to get their input on this question: How can a mentee best engage with a mentor?
“我们的目标是在保留西雅图几代居民所熟悉的优雅的同时，运用现代修复技术。” MG2 的负责人 Shannon Suess 说。
我们始终保持好奇心，不断探索消费者的行为和期望，并利用数据洞察来发现和验证在客户旅程中哪些环节能够真正提升客户满意度。以下是我们最新消费者调查的主要发现。
完整的牌组可在本预览页面底部下载。 现在就带我去那里！
外观。触感。存在感。在商业项目中，没有什么比这更引人注目了。
零售、餐饮、酒店、医疗保健（及其他）行业，请查看我们的年度榜单。
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