In our constant curiosity and investigation of consumer behaviors and expectations, we utilize data insights to help uncover and validate where we can deliver true points of gratification within the customer journey.
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“With a tricky economic backdrop, people will be looking for inspiration and ease when it comes to holiday shopping. Think of ways you can bundle products to create thoughtful pairings that are tastefully thematic.” – Melissa Gonzalez, Principal at MG2 and Founder of The Lionesque Group
Since his humble beginnings as a Cold Stone Creamery scooper in Michigan, Dylan Lemay always dreamed of taking his love and passion for ice cream to new heights. The young entrepreneur spent years honing his craft, building his personal brand, and creating unique, first-person social videos that put ice cream fans in the spotlight.
Today, as TikTok’s number one food & beverage content creator, Dylan regularly entertains over 15 million followers across numerous digital platforms with his ice cream “throwing” antics. When the influencer was ready to establish a brick-and-mortar venture, he partnered with MG2/The Lionesque Group to bring his brand and vision to life.
Catch’N Ice Cream is an innovative, interactive ice cream shop experience in the NoHo neighborhood of New York City. Like neighboring retailers on its strategically chosen block of Bleecker Street, Catch’N is a contemporary brand that offers visitors an engaging yet timeless approach to a classic experience, one that is inherently Dylan Lemay.
The store’s design language is crisp, clean, and modern, with angular details that draw guests’ eyes to the culinary performance at its center. Hand-selected from dozens of options, the venue itself is a traditional podium retail space in the historic Bayard-Condict Building: the only structure in NYC by the great modernist architect Louis Sullivan. This unique setting creates a backdrop of familiarity and neighborhood context that juxtaposes the trendy elements specific to the Catch’N brand.
In order to fundamentally capture Dylan’s style and personality, every element for Catch’N was custom-designed, from the logo and style guide, to merchandise, fixtures, counters, and wallcoverings. Curated with intent, Catch’N’s color palette boldly diverts from the industry’s traditional, frequently used shades while still befitting that of an ice cream company.
The Catch’N experience centers around a huge cold slab counter where staff chop, fold, and throw ice cream to customers, replicating the influencer’s signature style. The user journey, both kinetic and sensory in nature, puts each patron in the spotlight, just like Dylan’s digital brand and video creations.
As guests wait their turn, they’re awarded ample sightlines to the cold slab experience and the ability to explore the full line-up of ice cream-themed merchandise. Technological touches such as digital menus and projection mapping infuse humor and keep in-store content fresh, rounding off a stylish, engaging experience created by—and for—the next generation.
“Catch’N is born 50% from social media and 50% from the culinary ice cream world,” explains Peter Stocker, Principal at MG2 and design lead on the new ice cream brand, “The design and customer experiences in the space reflect that duality.”
“What’s been so exciting about working with Dylan and his team to create this unique culinary experience is the incredible growth we’re seeing in the ‘creator as a brand’ trend,” adds Melissa Gonzalez, Principal at MG2 and Founder of The Lionesque Group, an MG2 studio. “The opportunity to partner with such a dynamic innovator with a steadfast entrepreneurial mindset, and be that counterpart in helping him find the perfect space, bring the design to life, and mold the brand voice—it’s been a rewarding experience for all involved.”
Upon his semi-retirement, Thierry Rautureau, better known to many as the award-winning Chef in the Hat, was ready to embark on a new culinary endeavor. He sought to expand his brand beyond traditional fine dining into a more approachable but still sophisticated experience that would appeal to a wider audience.
Rautureau collaborated with MG2 and SSP America to design and develop LouLou Market & Bar: a French-meets-Pacific Northwest restaurant in the Seattle-Tacoma International Airport. The restaurant weaves together the chef’s passion for cooking, a lifetime of culinary accomplishments, and rich personal history.
Every aspect of LouLou’s environment and branding was chosen to reflect the Chef’s vision, the legacy of his brand, and his lifelong journey.
The familiar wood tones and neutral colors of its nearby terminal neighbors are delicately interrupted by a dark blue and white color palette. It’s a strategic motif that distinguishes itself while also creating a welcoming respite in the chaotic gate environment.
Custom wall coverings surround visitors—hand-illustrated to pay homage to Rautureau’s childhood dog—gracing the walls alongside a refined logo, signage, and greenery-adorned shelving. Elegant yet hearty Parisian fixtures, furnishings, and operational elements such as rattan seating and bespoke brass beer taps combine to create a warm market atmosphere. Menus, plating, and presentations artfully blend French and Pacific Northwest culinary traditions.
“We wanted to make sure it lived up to the Chef’s reputation,” explains Peter Stocker, Principal and LouLou’s design and branding lead. “It was a powerful collaboration in which we pooled ideas and talents to achieve a genuine design vision. I believe we were successful in honoring his legacy, brand, and personal history — the end result is authentically and aesthetically him.”
“Large existing retailers are resorting to pop-ups as a low-risk way to test new markets ‘and show people what the experience is,'” reports Jon Marcus for The Boston Globe.
“This also accelerated during the pandemic, when brands were desperate to stay connected with their customers, who often moved away to work remotely. Some New York stores ‘followed people to the Hamptons,’ for example, said Melissa Gonzalez, Principal at MG2, Founder of The Lionesque Group, an MG2 studio, and author of ‘The Pop-up Paradigm: How Brands Build Human Connection in a Digital Age.’
“It’s that uniqueness that makes pop-ups particularly appealing to travelers.
“‘When you go away, you want to get something that feels authentic and unique,’ Gonzalez said.”
“Enjoying a coffee and croissant on rattan chairs, sipping an Aperol spritz at a custom millwork bar, or grabbing a quiche to go at LouLou Market and Bar in Seattle-Tacoma International Airport’s Concourse B, you might feel as if you’re in Paris rather than at an airport — and that’s the whole point,” Emma Hinchliffe of The Daily Journal of Commerce reports.
When SSP America sought to replace an existing food and beverage venue in Seattle-Tacoma International Airport with a cutting-edge, interactive experience, they partnered with MG2 to create VYNE: a technology-driven wine bar and tasting room.
Born from the goal of showcasing a diverse selection of Washington wineries to travelers from around the globe, VYNE’s interactive pour-it-yourself wine journey offers upscale yet laid-back ambiance in an industrial-modern environment, creating a destination-worthy reprieve from the bustle of SeaTac’s central terminal.
Every aspect of LouLou’s environment and branding was chosen to reflect the Chef’s vision, the legacy of his brand, and his lifelong journey.
Tackling everything from logo development to architecture scope, all the way through construction in a challenging footprint located directly above baggage claim, the teams worked closely together to deliver a final product that is as interactive and educational as it is inviting and enticing.
In 2022, with an above-and-beyond design demonstrating an innovative approach and effective partnership between the airport, its passengers, and the larger Washington community, VYNE was awarded the “Best New Food and Beverage” full-service concept by the Airports Council International – North America.
With a keen eye for details, a passion for the collaboration process, and over fifteen years of experience, Jessica Thaemert knows how to expertly and thoughtfully craft transformative spaces that heighten the desired sensations from any given environment. She is a hybrid big-picture creative and detail-oriented executor, bridging the gap between conceptual thinking and the realities of construction, budget, durability, and scheduling.
Jessica is a master at partnership design process orchestration, working alongside stakeholders to bring their voices, ideas, and business goals to the table, turning them into tactile, memorable spaces. She is sustainability-driven and maintains a deep passion for keeping abreast of the latest in industry trends and interior aesthetics. From concept to reality, Jessica is a true champion for design challenges of all scopes and sizes.
什么使得零售体验真正与众不同？
是那种完全沉浸于品牌所定义的世界中，几乎触手可及的感觉吗？身处其中，你会有何感受？它能让你畅想无限可能？它能激发你的感官？以上皆是？还是完全不同？今年，我们参加了米兰国际家具展和米兰家具展，希望能找到这些问题的全新答案。
受到我们所遇到的一切的启发，我们的团队总结了我们的最佳经历，记录了是什么让它们脱颖而出，以及我们可以学习和应用什么来设计一些世界上最好的零售体验。
Alcova 是一次进入废弃军事医院的超凡之旅，展出了超过 80 位参展商的作品，他们将普通物品带入一个不寻常的环境中，创造焦点，进行故事讲述，并发展我们现在与该物品和品牌相关联的记忆。
内部的旅程与活动本身一样具有影响力：方法、不确定性、小插图的揭开——这一切都增加了品牌的吸引力和体验的影响力。
Alessi 的个性化展柜在多尺度环境中，以品牌历史的视角讲述了品牌故事。它呈现了精心策划的短篇故事，展现了品牌历史上的标志性时刻，以及品牌家族以第一人称讲述工厂和公司发展历程的叙述，并通过品牌展览，让参观者真挚而深刻地沉浸于品牌传承之中。
这家多元化的设计公司打造了一个体验式画廊，将物品、音乐、场所和场景融为一体。该装置展现了他们创造情感空间、精心挑选精美物品的才华，并轻松地将志同道合的人聚集在一起，带来难忘的体验。
全球最大的奢华设计公司之一带来了一场精彩的展览，展示了其最新的家具、配饰和灯具系列。展览灵感源自野兽派水塔，巨大的发光木质结构被半透明的纸张包裹，将各种物品包裹在空灵而又专注的氛围中。
幽暗的洞穴空间里，四座发光的装置分别展示着不同的产品类型。这种沉浸式、近乎戏剧化的体验，激发了人们的想象力，并激发了人们与这个通常难以触及的品牌之间深刻的情感联系。
灯光设计师Lee Broom的最新系列在名为“神圣灵感”的展览中展出。展览的布景将系列置于一个既丰富了设计感又饱含故事性的背景中。一系列令人惊艳的全新、飘逸的灯具灵感源自历史悠久的宗教场所。这无疑是一场真正的多感官体验，将旅程、声音、气味、灯光和场所融为一体，进一步强化了新系列的起源。
Golden Goose 成功地通过店内体验将其品牌体验发展得充满活力、年轻、丰富多彩，甚至充满艺术感。
旅程始于店面，顾客们在好奇心的驱使下，从店外窥探店内的一切。步入店内，亲手制作的艺术品与真人大小的数字屏幕相结合，营造出一种令人愉悦的体验。看着顾客欣喜地打开定制运动鞋，揭开为他们特别创作的艺术品，以及周围弥漫的活力，这都是品牌标志性的时刻。
一个意想不到的细节是对这个空间历史的认可：Golden Goose 通过标志性元素以及它们所发挥的遗产和意义的叙述，向前任租户亚历山大·麦昆 (Alexander McQueen) 致敬。
罗莎娜·奥兰迪 (Rossana Orlandi) 的画廊被描述为“蜿蜒的工艺品仙境、收藏品设计和令人眼花缭乱的家具，吸引游客沿着走廊、楼梯间和拐角处进行探索”，让我们在每个角落都能找到灵感。
RO 提供了三种精心策划的体验，包括沉浸式场景、收藏家具以及餐饮空间。亮点包括 Se 的“性感七十年代”系列、展现兼具实用性和艺术感的可持续发展理念的室内外乡村风情空间，以及轻松展现其精心策划的斯堪的纳维亚设计的“丹麦之家”展览。
今年的米兰设计周提醒了我们三个关键而持久的设计策略的重要性：“不要偏离”、“保持简单”和“留下一些想象空间”。
我们每一次的体验，都是声音、气味、灯光、设计元素、视觉营销和人员的融合，才让它们令人难忘。正是这种科学与艺术的融合，创造了非凡的零售体验。
Catherine Clark, a senior project manager at architecture and design firm MG2 was honored with the Retail TouchPoints 40 Under 40 Award at a reception during the 2022 Retail Innovation Conference that took place in Chicago in May.
When Victoria’s Secret, one of the defining brands in the world of beauty, sought to elevate both local and global awareness around its iconic Bombshell fragrance, they partnered with MG2 / The Lionesque Group on the design, development, and build-out of a one-week immersive pop-up experience on The High Line: an iconic outdoor park that weaves through the heart of Manhattan.
From the onset, finding the perfect outdoor venue—an outdoor city park that allowed for the selling of goods but also supported the duration desired by the client—was as challenging as it was paramount. The team sourced, scouted, and worked with the City of New York to navigate the complexities of permitting to secure the iconic, elevated High Line park for the pop-up’s location. With the challenges that variable weather can provide for outdoor venues, designers also took every possibility into consideration while curating the experience, incorporating contingencies for inclement climates.
With a focus on creating an immersive, technology-integrated journey that would play host to several events and memorable moments throughout the week, designers adopted and embodied the Bombshell state of mind from day one. Designers studied concepts in 2D and rendered in 3D, while also carefully curating the color and material palettes, signage, lighting, and floral packages that would become the foundation of the experiential attributes, iconic structures, and captivating motifs.
With the run-of-show, customer journey, and design details finalized, The Lionesque Group conducted a veritable orchestra of contractors, vendors, and specialists, coordinating the budgets and timelines of hundreds of moving pieces to bring a wholly unique, unforgettable 10,000 sq/ft pop-up to life.
The experience featured 150 lbs of greenery, 525 feet of LED neon, 1,350 sq/ft of pink vinyl, and approximately 58,000 stems of fresh florals—half of them season-favorite peonies—sourced both locally and from countries around the world.
The Bombshell Gardens debuted to unanimous fanfare from the press, influencers, celebrities, and visitors. Complete with immersive projection mapping, artful mirrored installations, elegant gardens containing thousands of flowers, and classic brand iconography, visitors were immersed in the Bombshell story: a place of discovery where all are welcome to be inspired and uplifted through the ultimate fragrance journey.
Engaging, Instagrammable, and destination-worthy, the Victoria’s Secret Bombshell Gardens experience garnered over 93,000 visitors, millions of social media impressions, four engagement proposals, significant brand awareness and coverage, and the genuine, high-spirited, consumer-empowering brand engagement it sought from the week-long pop-up event.
Retail TouchPoints and design:retail have unveiled the 2022 slate of 40 Under 40 Award winners. Representing the entire retail realm — from store design to CX strategy, ecommerce and retail operations — the 40 Under 40 Awards spotlight up-and-coming leaders who have done innovative and remarkable work and contributed significantly to the progress of the retail industry as a whole.
Learn how MG2’s Sustainable Materials Evaluation System helps clients, prospects, and staff choose the most environmentally feasible materials for their building projects. Candon Murphy, LEED GA, Assoc. IIDA, Design Lab Manager and Materials & Sustainability Specialist with MG2, speaks with BD+C Executive Editor Rob Cassidy.
Season 1 of New York By Design: Architecture uncovers outstanding projects that exemplify excellence in New York architectural design, showcasing the human story behind some of the most innovative and creative architects and builders in and around New York.
Irvine of Orange County is considered to be a safer place to live than many other alternatives. It is Southern California’s economic center, and it also features some of the best shopping, restaurants and outdoor recreation in the country. Irvine is also home to a number of corporations, particularly in the technology and semiconductor sectors that locate their national or international headquarters in Irvine.
Below are nine of the best restaurant architects in Irvine, California. They were selected for their experience, expertise, and the awards they have received over the years.
The last few years have catapulted consumers of every demographic into embracing and expecting seamless online and mobile commerce in a way we never could have anticipated pre-pandemic. And while adoption sharply increased across the board, the cost for brands to compete also grew exponentially. This industry competition—coupled with factors like inflation, price increases, labor shortages, supply chain delays, and tumultuous international relations—is only growing more fierce.
As populations begin to re-normalize and venture back out into the world to shop, brick-and-mortar stores have the opportunity to continue to prove their value. With concrete data illustrating the “halo effect” and the impact on consumer lifetime value, the approach to the in-store experience has forever changed.
It’s time for brands to think differently. Think about how to make the most of new factors that are motivating consumers to shop in-store. Think about the marriage of physical and digital, while adding in a layer of hospitality, and creating an omnichannel network approach.
In the wake of learning from and conversing with industry experts during this year’s Shoptalk conference, here are three things brands should be thinking about to attract shoppers to physical retail, and how they can keep them coming back for more.
Micro pop-ups, small-format stores, large-format flagships, flex-format, mobile-format, meta-format… these days, there really are no boundaries in how retail can be experienced, and brands are keen to experiment across multiple formats to see what resonates with consumers. However, what retailers need to remember is to be strategic in thinking about the purpose each format serves, and consider the challenges and opportunities that lie within each option.
As we design any store format, the intersection of the customer journey with the package journey needs to seamlessly flex from a point of fulfillment to a point of discovery and immersion. Leveraging digital assets and platforms to inform and fuel both consumer/associate interactions and retail inventory at physical locations is paramount; customers expect this seamlessness as they research, get advice from, and compare brands to the competition.
For example, Foxtrot—a once digitally native marketplace brand—is reinventing the intersection of grocery, retail, and consumer experience through its robust app that powers both delivery and in-store pick-up of goods. They seamlessly flex from quick-serve metrics to consumer-centric hospitality day, harnessing the data captured across both formats to inform their next industry move and better serve their customers. Less friction = more brand loyalty.
Just like what Shopify has done for e-commerce, or what Fabric is doing for headless commerce, physical retail stores need a powerful plug-and-play operating system to empower seamless digital enablement for both staff and shoppers.
Just imagine: Responsive, interactive window shopping. Fitting rooms that use technology like Fit:Match’s to scan your body type and help find your perfect fit. Endless aisle access to inventory powered by innovation from teams like Crave Retail. Frictionless in-person returns that put customer’s money back in their pockets as quickly and as easily as it restores inventory back into the system, just as Navar 要么 Happy Returns does in-store. Customer patterns and staff interactions are measurable, and purchase intent attribution is trackable via companies like Pathr.AI. The store itself acts as a stage from which shoppable live feeds can be cast, a la platforms such as ShopShops.
All of these technological components may exist in some aspect today, but the real trick will be combining them into one standard operating system to control and rule them all. With this enablement, the “store of the future” will make both retail management and in-person shopping as seamless in the real world as they are online.
It may be an old adage, but it remains more true today than ever before. Emotions continue to be tied to which brands customers pledge loyalty to with their wallets, and it’s an opportunity that can be unlocked within brick-and-mortar stores. When curated carefully through ambiance, color, experience, sounds, scents, and more, retail environments are a narrative all their own. Brick-and-mortar acts as a canvas, painting a picture of an attainable, desirable lifestyle with your brand at the center.
Powering the story: knowledgeable store staff. A team that knows the customer, because they themselves are customers, and can tell shoppers what they need before they know it. A team that is empowered with data at their fingertips – data on past purchases, abandoned shopping cart interest, birthdays and special occasions, fit, style, and more. A team that brings the brand to life.
While technology and immersive experiences may be an integral part of the future of store design, human-centered connections and the emotions those interactions elicit will always be critical factors in consumer behaviors and loyalty.
As one of the first 20 employees to join MG2, Smith quickly rose from project manager to CEO and chairman of the board by honing the craft of architecture. He perfectly balances delivery excellence with a design mindset, driving kinetic transformation long into the future.
“You can’t wait for a specific opportunity to arise to develop your staff,” Smith says. “You have to continually invest in and provide opportunities.”
Perpetually guided by our vision to create transformative experiences that elevate everyday life, MG2 celebrated its fifty-year anniversary of delivering award-winning architecture and design projects across the globe.
In 2021, MG2 celebrated five decades of success. And true to our humble nature, we marked the occasion without much public fanfare. With the world still partially in lockdown, it was a challenge to truly celebrate how we’d originally intended. But the lavish parties we’d envisioned soon gave way to a whole host of virtual storytelling and celebratory experiences that were just as heartfelt and inclusive. And, in a way, it was more meaningful than we could have ever expected.
With everyone’s attention focused elsewhere the last year few years, it would have been easy to let this significant milestone pass by unnoticed. Instead, we decided to mark the occasion as much as the virtual nature of 2021 allowed: by documenting the big ideas of our leaders, elevating the perspectives of our diversifying employees, and putting it all out there, rough cuts, raw emotions, and real ideas.
To commemorate, we wanted to provide the firm with something new and unexpected. We curated numerous experiences and opportunities for staff to contribute throughout the year, with those compiled into a final physical and digital “zine” to encapsulate the past 50 years and look forward to the next 50. As a group of skilled visual designers and creative writers, our Creative Services and Marketing teams were uniquely positioned to bring the firm’s story to life through in-depth interviews, thought-provoking prompts, crowd-sourced ideas, and podcast-style conversations. We illuminated our people through photography, video, editorial design, and illustration. We shot for the moon.
It was important to us that this celebration have its own personality. We wanted it to have characteristics inspired by our past, but also have a cool new slant inspired by the future we envision for ourselves. In debating whether we should celebrate our past or nod to the future, we realized, why not both? Thus our 50日 Anniversary theme of “looking both ways” was formed: by looking in the mirror and really asking, “who is MG2?” we can see the vision of our past refract into the future.
We looked past the traditional to pay homage to the innovative trajectory of our firm while honoring the grit and sheer determination our foundation is built on.
On the Creative Services team at MG2 we love round robin design. It’s a true melting pot for everyone to collaborate and put forward their ideas for iteration and improvement. We leveraged the tactic when developing our 50日 Anniversary logo: one of us started with a sketch, then passed it to the next person. They refined and then passed it on again. Rinse and repeat. Over time we started to tease out these amazing ideas that everyone had a hand in. And in the end, there’s no better feeling then when each of us looks at the final product and sees a little sliver of our original idea.
With so much incredible content to gather, we leaned into a physical format to feel like a time capsule and live on past our 50日 Anniversary. Our goal was to immortalize what this anniversary meant to employees from all experiences and perspectives, and bring it to life through something that was unique, artful, and a little rough around the edges. Something cool and fun to display on our coffee tables amongst editions of Rizzoli and Phaidon.
The zine is comprised of three chapters, each depicting a certain time period of the firm. Each chapter features a distinct design personality; from color palette and typography to creative writing and voice, we wanted each element to feel like it belonged.
When you read the first chapter, “Reflections,” you’ll feel the pride that our founder Doug Mulvanny felt when he started the firm from a small rented desk and a phone line. You’ll also observe the confident leadership transition to Jerry Lee and the impact he created on the firm and in the community. This chapter’s visual language consists of a magenta palette with coral accents and straightforward sans serif typography to pay homage to “what was.”
“Looking Both Ways” gives a more in depth look at MG2 today, and how CEO Mitch Smith found his way to the firm, climbed the ranks, and intends to lead us into the next 50 years. Among stories from employees across the firm, President Russ Hazzard talks about his “take the bull by the horns” approach. This chapter’s color palette takes influence from our focus on sustainability with pops of teal and a rich grass green. Typography comes to life through our standard typefaces, but with a twist of something new.
Finally, you end in an experimental play land, “Refractions.” As our female leadership takes center stage with CCO MJ Munsell and COO Celeste Lenon, electric colors of blue and coral erupt from the page as our typography twists and turns energetically, refracting the possibilities for our future.
The small touches really allow the zine to shine. We’ve integrated our audio and video experiences via QR codes that launch you to our “Conversations” series podcasts and video interviews with our executive team. Photo spreads are punctuated with die cut paper pieces that pace your experience and add a touch of whimsy. Gate fold timelines expand our history past, present, and untold future to create something truly interactive. Even the paper choices have been carefully selected to evolve and shift with the eras of stories they tell. And finally the zine is wrapped in one final iteration of our logo, this time dissecting it with notes and key drawings reminiscent of architectural plans.
Compiling this zine was truly a passion project for us. A predominantly virtual world made for a complex challenge to solve in celebrating MG2’s 50日 Anniversary. But our people and their stories made it worthwhile. We’re excited to bring this anthology along with us as 2022 ushers in year one of “the Next 50.” Cheers to a notable past, inspiring present, and very bright future for MG2.
Walls that move. Display racks and tables that can be reconfigured. How agility is becoming critical in store design today.
本文最初由以下机构制作并发表 比斯诺.
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有越来越多的人呼吁改变美国社区的设计方式，更加注重居民的福祉。这些新社区的核心在于：便捷通达。
有时被称为 15分钟城市， 这些社区的设计目标是，人们所需的一切生活必需品——从食品杂货到医疗服务——都能在步行或骑自行车15分钟内到达家。根据2019年一份题为“ 前方有行人 据 Smart Growth America 称，这些类型的步行开发项目可以提高社会流动性、促进经济增长，并改善居民生活的其他几个方面。
西雅图建筑、设计、战略和品牌公司的团队 MG2 他们坚信步行开发项目的潜力，因此他们专注于设计所谓的 健康社区.
MG2 负责人表示：“我们的重点超越了混合用途开发项目的传统‘生活-工作-娱乐’原则。” 本吉斯 说道。“我们还考虑到我们认为至关重要的‘滋养、运动和学习’原则。我们将整合我们在设计从杂货店到医疗诊所等各个方面的专业知识，打造一个具有凝聚力、适宜步行、健康的社区。”
吉斯特表示，对于 MG2 而言，健康社区的一些关键要素包括便捷的交通，包括便利的杂货店、日托中心、办公空间、医疗设施、公园和混合收入住房。过去几年，该公司一直致力于利用其建筑师在设计各种零售空间方面的丰富经验，将购物中心等未得到充分利用的零售场所改造成充满活力的社区。
其最新项目之一位于华盛顿州柯克兰，西雅图以东的郊区。MG2 及其合作伙伴 麦迪逊发展集团 已将前购物中心的旧址重新设计成一个占地 135 万平方英尺的开发项目，名为 玫瑰山这个新社区紧邻405公路，将包含四栋混合用途的公寓/零售建筑。每栋建筑的设计都充分考虑了不同的人群，内外都散发着独特的个性，但又不失相同的设计语言。
这些建筑除了拥有800多套公寓单元外，还将配备零售设施，包括医疗保健设施和日托中心。此外，还将设有办公空间、户外派对平台以及其他一些向所有居民开放的便利设施。
“我们在整个项目中分布了各种便利设施，吸引居民探索和了解他们居住地以外的建筑，”吉斯特说。“我们努力在整个场地营造一种社区感、好奇心和活力。”
小区内，居民可以找到一家4万平方英尺的全方位服务杂货店，以及一家位于小区对面的Costco超市。这尤其合适，因为 MG2 已在全球设计了数百家 Costco为了进一步打造步行社区，谷歌于 11 月敲定了附近 Lee Johnson 汽车经销店的购买协议，计划利用该地块设立新的实体办公室，扩大其在西雅图的业务范围。
吉斯特表示，在此之前，大多数美国社区的设计都以车辆为中心。相比之下，玫瑰山社区则专注于打造通行便利、光线充足、景观优美的步行道，方便居民轻松步行前往社区内的任何建筑。就连主停车场也种植了绿植，并通过类似天窗的开口引入自然采光，引导居民和访客直接进入杂货店入口。
该开发项目预计将于今年春天开工。
“玫瑰山 “它不仅仅面向那些距离其建筑步行15分钟以内的居民，”吉斯特说道。MG2 的愿景是成为整个柯克兰社区的中心，目前该社区主要由商业街、停车场、低层建筑和独户住宅社区组成。
他补充说，零售业的本质正在发生变化，改变了美国各地购物中心的模式。传统的主力店和小型商店已无法满足消费者当前的需求，并加速了全国各地购物中心的关闭。
“正因如此，我们才采取了全新的零售开发方式，首先要思考‘零售如何才能覆盖整个社区，而不仅仅是零售机会？’”他说道，“这有效地将我们从开发‘购物场所’转变为设计令人向往、宾至如归的目的地。”
联系 Ben Gist 了解更多信息 玫瑰山 以及健康社区设计背后的团队。
This International Women’s Day, WWD’s Fairchild Studio teamed up with Berns Communications Group to spotlight 25 women who represent inspirational leaders in business.
These women have not only overcome challenges and faced the glass ceiling head-on but have fostered space within the fashion, apparel and retail industry for future women leaders to grow — even taking the time to give other women a helping hand.
Here, WWD hears more from these extraordinary women on challenges they see in the industry, the opportunities for young women in business and advice they would give their younger selves.
Irvine, California is well-known for its beautiful parks, friendly residents, low crime rate, and excellent educational system. With its population expected to grow further, this California city is bound to become an even more popular place to live and do business.
If you want to open a retail business in this lovely city, the list below includes the best contractors in the area. The firms were chosen based on history, reviews, and awards.
Hosted by retail strategist Melissa Gonzalez, Retail Refined is designed for retail leaders and retail lovers alike. The Retail Refined podcast explores the in-store technology of the future, challenge the industry’s preconceived notions, and sit down with retail’s biggest names to understand the brand strategies that will define the next decade in retail. Guests to date have included Intel, Salesforce, eShopWorld, Impinj and more.
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