The 9 Best Restaurant Architects in Irvine, California

Irvine of Orange County is considered to be a safer place to live than many other alternatives. It is Southern California’s economic center, and it also features some of the best shopping, restaurants and outdoor recreation in the country. Irvine is also home to a number of corporations, particularly in the technology and semiconductor sectors that locate their national or international headquarters in Irvine.

Below are nine of the best restaurant architects in Irvine, California. They were selected for their experience, expertise, and the awards they have received over the years.

Research & Insights – April 2022

How to attract shoppers & keep them coming back?

How to attract shoppers & keep them coming back

A few takeaways from this Shoptalk 2022

The last few years have catapulted consumers of every demographic into embracing and expecting seamless online and mobile commerce in a way we never could have anticipated pre-pandemic. And while adoption sharply increased across the board, the cost for brands to compete also grew exponentially. This industry competition—coupled with factors like inflation, price increases, labor shortages, supply chain delays, and tumultuous international relations—is only growing more fierce.

As populations begin to re-normalize and venture back out into the world to shop, brick-and-mortar stores have the opportunity to continue to prove their value. With concrete data illustrating the “halo effect” and the impact on consumer lifetime value, the approach to the in-store experience has forever changed. 

It’s time for brands to think differently. Think about how to make the most of new factors that are motivating consumers to shop in-store. Think about the marriage of physical and digital, while adding in a layer of hospitality, and creating an omnichannel network approach. 

In the wake of learning from and conversing with industry experts during this year’s Shoptalk conference, here are three things brands should be thinking about to attract shoppers to physical retail, and how they can keep them coming back for more.

1. NEW AND HYBRID FORMATS KEEP THINGS FRESH, BUT EACH SHOULD SERVE A PURPOSE, AND ALL SHOULD BE INTEGRATED.

Micro pop-ups, small-format stores, large-format flagships, flex-format, mobile-format, meta-format… these days, there really are no boundaries in how retail can be experienced, and brands are keen to experiment across multiple formats to see what resonates with consumers. However, what retailers need to remember is to be strategic in thinking about the purpose each format serves, and consider the challenges and opportunities that lie within each option.

As we design any store format, the intersection of the customer journey with the package journey needs to seamlessly flex from a point of fulfillment to a point of discovery and immersion. Leveraging digital assets and platforms to inform and fuel both consumer/associate interactions and retail inventory at physical locations is paramount; customers expect this seamlessness as they research, get advice from, and compare brands to the competition.

For example, Foxtrot—a once digitally native marketplace brand—is reinventing the intersection of grocery, retail, and consumer experience through its robust app that powers both delivery and in-store pick-up of goods. They seamlessly flex from quick-serve metrics to consumer-centric hospitality day, harnessing the data captured across both formats to inform their next industry move and better serve their customers. Less friction = more brand loyalty.

2. STORES NEED A ROBUST YET INTUITIVE OPERATING SYSTEM THAT BENEFITS BOTH COMPANY AND CONSUMERS.

Just like what Shopify has done for e-commerce, or what Fabric is doing for headless commerce, physical retail stores need a powerful plug-and-play operating system to empower seamless digital enablement for both staff and shoppers. 

Just imagine: Responsive, interactive window shopping. Fitting rooms that use technology like Fit:Match’s to scan your body type and help find your perfect fit. Endless aisle access to inventory powered by innovation from teams like Crave Retail. Frictionless in-person returns that put customer’s money back in their pockets as quickly and as easily as it restores inventory back into the system, just as Navar 要么 Happy Returns does in-store. Customer patterns and staff interactions are measurable, and purchase intent attribution is trackable via companies like Pathr.AI. The store itself acts as a stage from which shoppable live feeds can be cast, a la platforms such as ShopShops.

All of these technological components may exist in some aspect today, but the real trick will be combining them into one standard operating system to control and rule them all. With this enablement, the “store of the future” will make both retail management and in-person shopping as seamless in the real world as they are online. 

3. Buying is transactional. Shopping is emotional.

It may be an old adage, but it remains more true today than ever before. Emotions continue to be tied to which brands customers pledge loyalty to with their wallets, and it’s an opportunity that can be unlocked within brick-and-mortar stores. When curated carefully through ambiance, color, experience, sounds, scents, and more, retail environments are a narrative all their own. Brick-and-mortar acts as a canvas, painting a picture of an attainable, desirable lifestyle with your brand at the center.

Powering the story: knowledgeable store staff. A team that knows the customer, because they themselves are customers, and can tell shoppers what they need before they know it. A team that is empowered with data at their fingertips – data on past purchases, abandoned shopping cart interest, birthdays and special occasions, fit, style, and more. A team that brings the brand to life.

While technology and immersive experiences may be an integral part of the future of store design, human-centered connections and the emotions those interactions elicit will always be critical factors in consumer behaviors and loyalty.

Providing Opportunities: Mitch Smith

As one of the first 20 employees to join MG2, Smith quickly rose from project manager to CEO and chairman of the board by honing the craft of architecture. He perfectly balances delivery excellence with a design mindset, driving kinetic transformation long into the future.

“You can’t wait for a specific opportunity to arise to develop your staff,” Smith says. “You have to continually invest in and provide opportunities.”

MG2 Celebrates 50 Years of Award-Winning Architecture, Design, Strategy, and Branding

Perpetually guided by our vision to create transformative experiences that elevate everyday life, MG2 celebrated its fifty-year anniversary of delivering award-winning architecture and design projects across the globe.

观点

Bringing MG2’s 50th Anniversary to life

3 月 2022 / By Ellen Dulweber

In 2021, MG2 celebrated five decades of success. And true to our humble nature, we marked the occasion without much public fanfare. With the world still partially in lockdown, it was a challenge to truly celebrate how we’d originally intended. But the lavish parties we’d envisioned soon gave way to a whole host of virtual storytelling and celebratory experiences that were just as heartfelt and inclusive. And, in a way, it was more meaningful than we could have ever expected.

 

 

With everyone’s attention focused elsewhere the last year few years, it would have been easy to let this significant milestone pass by unnoticed. Instead, we decided to mark the occasion as much as the virtual nature of 2021 allowed: by documenting the big ideas of our leaders, elevating the perspectives of our diversifying employees, and putting it all out there, rough cuts, raw emotions, and real ideas.

To commemorate, we wanted to provide the firm with something new and unexpected. We curated numerous experiences and opportunities for staff to contribute throughout the year, with those compiled into a final physical and digital “zine” to encapsulate the past 50 years and look forward to the next 50. As a group of skilled visual designers and creative writers, our Creative Services and Marketing teams were uniquely positioned to bring the firm’s story to life through in-depth interviews, thought-provoking prompts, crowd-sourced ideas, and podcast-style conversations. We illuminated our people through photography, video, editorial design, and illustration. We shot for the moon.

It was important to us that this celebration have its own personality. We wanted it to have characteristics inspired by our past, but also have a cool new slant inspired by the future we envision for ourselves. In debating whether we should celebrate our past or nod to the future, we realized, why not both? Thus our 50 Anniversary theme of “looking both ways” was formed: by looking in the mirror and really asking, “who is MG2?” we can see the vision of our past refract into the future. 

We looked past the traditional to pay homage to the innovative trajectory of our firm while honoring the grit and sheer determination our foundation is built on.

On the Creative Services team at MG2 we love round robin design. It’s a true melting pot for everyone to collaborate and put forward their ideas for iteration and improvement. We leveraged the tactic when developing our 50 Anniversary logo: one of us started with a sketch, then passed it to the next person. They refined and then passed it on again. Rinse and repeat. Over time we started to tease out these amazing ideas that everyone had a hand in. And in the end, there’s no better feeling then when each of us looks at the final product and sees a little sliver of our original idea.

With so much incredible content to gather, we leaned into a physical format to feel like a time capsule and live on past our 50 Anniversary. Our goal was to immortalize what this anniversary meant to employees from all experiences and perspectives, and bring it to life through something that was unique, artful, and a little rough around the edges. Something cool and fun to display on our coffee tables amongst editions of Rizzoli and Phaidon.

The zine is comprised of three chapters, each depicting a certain time period of the firm. Each chapter features a distinct design personality; from color palette and typography to creative writing and voice, we wanted each element to feel like it belonged.

When you read the first chapter, “Reflections,” you’ll feel the pride that our founder Doug Mulvanny felt when he started the firm from a small rented desk and a phone line. You’ll also observe the confident leadership transition to Jerry Lee and the impact he created on the firm and in the community. This chapter’s visual language consists of a magenta palette with coral accents and straightforward sans serif typography to pay homage to “what was.”  

“Looking Both Ways” gives a more in depth look at MG2 today, and how CEO Mitch Smith found his way to the firm, climbed the ranks, and intends to lead us into the next 50 years. Among stories from employees across the firm, President Russ Hazzard talks about his “take the bull by the horns” approach. This chapter’s color palette takes influence from our focus on sustainability with pops of teal and a rich grass green. Typography comes to life through our standard typefaces, but with a twist of something new.

Finally, you end in an experimental play land, “Refractions.” As our female leadership takes center stage with CCO MJ Munsell and COO Celeste Lenon, electric colors of blue and coral erupt from the page as our typography twists and turns energetically, refracting the possibilities for our future.

The small touches really allow the zine to shine. We’ve integrated our audio and video experiences via QR codes that launch you to our “Conversations” series podcasts and video interviews with our executive team. Photo spreads are punctuated with die cut paper pieces that pace your experience and add a touch of whimsy. Gate fold timelines expand our history past, present, and untold future to create something truly interactive. Even the paper choices have been carefully selected to evolve and shift with the eras of stories they tell. And finally the zine is wrapped in one final iteration of our logo, this time dissecting it with notes and key drawings reminiscent of architectural plans.

Compiling this zine was truly a passion project for us. A predominantly virtual world made for a complex challenge to solve in celebrating MG2’s 50 Anniversary. But our people and their stories made it worthwhile. We’re excited to bring this anthology along with us as 2022 ushers in year one of “the Next 50.” Cheers to a notable past, inspiring present, and very bright future for MG2.

Why stores—like one permanent pop-up—should be designed more like Lego sets

Walls that move. Display racks and tables that can be reconfigured. How agility is becoming critical in store design today.

观点

How A Suburban Seattle Strip Mall Is Being Transformed Into A Healthy Community

3 月 2022 / By How A Suburban Seattle Strip Mall Is Being Transformed Into A Healthy Community

This article was produced for and originally published by Bisnow.

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There’s a growing movement to change the way American communities are designed that places a greater focus on the well-being of residents. At the heart of these new communities is one thing: accessibility. 

Sometimes called the 15-minute city, the design goal for these neighborhoods is to have all the necessities a person could need — from groceries to medical attention — within a 15-minute walk or bike ride from their home. According to a 2019 report titled Foot Traffic Ahead from Smart Growth America, these types of walkable developments lead to improved social mobility, economic growth, and several other factors in residents’ lives. 

The team at Seattle-based architecture, design, strategy, and branding firm MG2 believes strongly in the potential of walkable developments, which is why they are focused on designing what they call healthy communities

“Our focus goes beyond the traditional ‘live-work-play’ tenets of mixed-use developments,” MG2 principal 本吉斯 said. “We also take into account what we feel are the vital principles of ‘nourish, move and learn.’ We’re combining all of our expertise in designing everything from grocery stores to healthcare clinics to create one cohesive, walkable, healthy community.”

Gist said that for MG2, some of the key components of a healthy community include easy access to grocery stores, daycare centers, office space, healthcare facilities, parks, and mixed-income housing. The firm has spent the last few years focusing on how to take its architects’ varied experience in designing a variety of retail spaces and pivoting that toward transforming underused retail sites — like malls — into dynamic neighborhoods. 

One of its most recent projects is located in Kirkland, Washington, a suburb east of Seattle. Here, MG2 and its partner Madison Development Group have taken the site of a former strip mall and are redesigning it into a 1.35M SF development called 玫瑰山. This new community, located right off the 405, will feature four mixed-use apartment/retail buildings. Each is designed with a different demographic in mind, radiating its own personality inside and out while still speaking the same design language. 

Along with just over 800 apartment units, these buildings will feature retail components including a healthcare facility and a daycare center. There will also be workspaces, an outdoor party deck, and several other amenities open to all residents. 

“We’ve distributed the amenities throughout the project, enticing residents to explore and get to know buildings beyond their own,” Gist said. “We’re trying to encourage a sense of community, curiosity, and movement throughout the site.”

On-premise, residents will find a 40K SF full-service grocery store, as well as a Costco just across from the site. This is especially appropriate since MG2 has designed hundreds of Costcos across the globe. Further setting the stage for the walkable community, Google finalized a purchase agreement for the nearby Lee Johnson car dealership in November, with plans to use the site to expand its Seattle footprint with new physical offices.

Gist said that up until this point, most American communities were designed with vehicles in mind. In contrast, Rose Hill is focused on creating accessible, well-lit, and artfully landscaped pedestrian walkways that make it easy for residents to walk to any building in the development. Even the main parking garage features plants and natural lighting through skylight-esque openings as it leads residents and visitors directly into the grocery store entrance.

Construction on the development is expected to begin this spring. 

玫瑰山 isn’t just for the people who will live within a 15-minute walk from its buildings,” Gist said. MG2 envisions that it will be a hub for the entire Kirkland community, which at this time mostly comprises strip malls, parking lots, low-rise buildings, and single-family neighborhoods. 

He added that the nature of retail is changing, shifting the formula for malls across America. Traditional anchors with smaller shops in between no longer address consumers’ current needs, and have accelerated mall closures across the country. 

“This is why we’re taking a new approach to retail development, starting with asking the question ‘How can retail encompass a community, not just retail opportunities?’” he said. “This effectively shifts us from developing ‘places to shop’ to designing sought-after destinations that feel like home.”

Reach out to Ben Gist to learn more about 玫瑰山 & the team behind the healthy community design.

Melissa Gonzalez Named one of Most Inspirational Women by Women’s Wear Daily

This International Women’s Day, WWD’s Fairchild Studio teamed up with Berns Communications Group to spotlight 25 women who represent inspirational leaders in business.

These women have not only overcome challenges and faced the glass ceiling head-on but have fostered space within the fashion, apparel and retail industry for future women leaders to grow — even taking the time to give other women a helping hand.

Here, WWD hears more from these extraordinary women on challenges they see in the industry, the opportunities for young women in business and advice they would give their younger selves.

General Contractor Magazine Names MG2 as one of the “Best Retail Architects in Irvine, California”

Irvine, California is well-known for its beautiful parks, friendly residents, low crime rate, and excellent educational system. With its population expected to grow further, this California city is bound to become an even more popular place to live and do business.

If you want to open a retail business in this lovely city, the list below includes the best contractors in the area. The firms were chosen based on history, reviews, and awards.

50 Best Retail Podcasts

Hosted by retail strategist Melissa Gonzalez, Retail Refined is designed for retail leaders and retail lovers alike. The Retail Refined podcast explores the in-store technology of the future, challenge the industry’s preconceived notions, and sit down with retail’s biggest names to understand the brand strategies that will define the next decade in retail. Guests to date have included Intel, Salesforce, eShopWorld, Impinj and more.

100 Reasons to Celebrate: MG2 Announces Global 2022 Promotions

In the wake of yet another challenging year for our firm, our industry, and our world, we’d like to take a moment to celebrate the incredible accomplishments and achievements of our dedicated team. As we enter 2022—a journey toward both unlimited opportunities and possibilities unknown—we’re thrilled to recognize this dedication, resilience, and passion with the promotion of one hundred MG2 employees across our global offices.

Amongst our leadership, we’re excited to welcome four new Principals—Shannon Suess, Terry Odle, Mai-Lee Lam, and Mat Yeung—four new Associate Principals—Barbara Granados-Saldana, Amy Hart, Cheryl Usnick, and Ta-Ren Chyn—as well as two new Shareholders—Janelle Schneider and Jooyeol Oh.

See Terry’s promotion announcement in the Los Angeles Business Journal →

Beyond leadership, it is an honor and a privilege to nurture the careers of, recognize, and promote dozens of MG2 associates across every department, market, and level. There are no minor roles here; we would not be the firm we are today without all of our employees’ incredible talent and perseverance. We are grateful to have extraordinary individuals helping define and deliver a boundless future for MG2 and our clients, bringing your best to everything you do, and making our firm such a special place to be.

伊尔文

  • Christine Sa’d – Associate 2
  • Clara Gradinariu – Associate 2
  • Gustavo Montalvo – Associate 2
  • Jasmine Le – Associate 2
  • Katherine Graney – Associate 2
  • Ahmed Islamoglu – Associate 3
  • Jenny Nguyen – Associate 3
  • Garrett Honeycutt – Associate 4
  • Maribel Abrica – Associate 4
  • Meadow Pirigyi – Associate 4
  • Arturo Reina – Associate 5
  • Matthew McClellan – Associate 5
  • Renee Krause – Associate 5
  • Isaac Perez – Senior Associate 1
  • Terry Odle – Principal

明尼阿波利斯

  • Lorren Mueller – Associate 2
  • Sarah Cooper – Associate 2
  • Elle Reinhard – Associate 4

NEW YORK CITY

  • Joseph Schafran – Senior Project Manager II

西雅图

  • Casey Hopkins – Senior Communications Manager
  • Chris Schanz – Facilities & Multimedia Specialist
  • Emily Walker – Marketing Specialist
  • Hannah DeVriend – Human Resources Coordinator
  • Hannah Shugrue – Senior Project Accountant
  • Kristin Troxel – Human Resources Manager
  • Kendal Solak – Shared Services Specialist
  • Mike Johnson – Senior Financial Analyst
  • Natasha Windle – Associate Director, Program Management
  • Richard Bendix – CAD Manager
  • Tyler Wissenback – BIM Account Manager
  • Abigail Shane – Associate 2
  • Alex Breuer – Associate 2
  • Charles Abuel – Associate 2
  • Cori Concepcion – Associate 2
  • Erin Dillinger – Associate 2
  • Isabella Noet – Associate 2
  • Lauren Cebulla – Associate 2
  • McKenzie Aitkin – Associate 2
  • Peter Kim – Associate 2
  • Taylor Chadwick – Associate 2
  • Yanie Hung – Associate 2
  • Carmen Campbell – Associate 3
  • Justin Bise – Associate 3
  • Marina Sosner – Associate 3
  • Melissa Lorenc – Associate 3
  • Morgan Nestegard – Associate 3
  • Sarah Bertis – Associate 3
  • Stephanie Henschen – Associate 3
  • Tais Wagner – Associate 3
  • Connor Dimick – Associate 4
  • Darren Mobley – Associate 4
  • Paul Yoon – Associate 4
  • Scott Nicholson – Associate 4
  • Colby Chapman – Associate 4
  • Moon Choi – Associate 4
  • Negin Sharifi – Associate 4
  • Alison McClellan – Associate 5
  • Amy McCurdy – Associate 5
  • Christina Puzon – Associate 5
  • Darren Thies – Associate 5
  • Jared Bassetti – Associate 5
  • Marit Jensen – Associate 5
  • Craig Chapman – Senior Associate 1
  • Eli Hardi – Senior Associate 1
  • Joe Palmquist – Senior Associate 1
  • John Leuck – Senior Associate 1
  • Megumi Matsumura – Senior Associate 1
  • Angela Balmer – Senior Associate 2
  • Elisha Person – Senior Associate 2
  • Geir Mjelde – Senior Associate 2
  • Geoffrey Grice – Senior Associate 2
  • Hong Ho – Senior Associate 2
  • Jason Breyer – Senior Associate 2
  • Kendall Williams – Senior Associate 2
  • Shawn Ronning – Senior Associate 2
  • Stephen Bullock – Senior Associate 2
  • Amy Hart – Associate Principal
  • Barbara Granados-Saldana – Associate Principal
  • Cheryl Usnick – Associate Principal
  • Mai-Lee Lam – Principal
  • Shannon Suess – Principal

上海

  • Elva Qian – Administrative Assistant II
  • Flora Cheng – Operations Manager (no change in title)
  • Song Yan – Associate 3
  • Vicky Nie – Associate 3
  • Lily Peng – Associate 5
  • Hsin Cheng – Senior Associate 2
  • Ta-Ren Chyn – Associate Principal
  • Mat Yeung – Principal

华盛顿特区

  • Alveena Kamran – Associate 2
  • Gabrielle Metzger – Associate 2
  • Emily O’Loughlin – Associate 3
  • Gabriella Santostefano – Associate 3
  • Katy Siu – Associate 3
  • Rosalyn Roman Iglesias – Associate 3
  • Cesar Cruz – Associate 5
  • Kevin Richardson – Associate 5
  • Nils Jonsson – Senior Associate 1
  • Meridyth Cutler – Senior Associate 2
  • Jeremy Goeckeritz – Associate Director, Cost Management


If you’re ready for a new challenge,
 MG2正在我们全球办事处的众多职位中招聘。看看我们的 公司文化 页面,以了解有关我们的更多信息,以及 工作机会 找到最合适的衣服。

观点

The Future of Digital & Physical Retail: Top Five Trends for 2022

1 月 2022 / By Melissa Gonzalez

This post was originally written for & published by The Lionesque Group.

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In late January, our team had the pleasure of attending NRF’s annual Big Show conference in New York, where I had the honor of leading a captivating panel discussion about the future of the industry. With so much changing in retail over the past two years it was a welcome opportunity to connect with brands and experts in person and hear about their innovative approaches toward keeping up with consumer expectations and demands. 

Here are our top five takeaways from what’s important for retailers, brands, and designers to keep at the forefront as they bring future generations of digital and physical consumer experiences to life:

1. Agility in evolving the cross-platform experience is critical. 

As consumers continue to evolve how they shop, blurring the point-of-sale lines across digital and physical spaces, brands need the ability to continually and fluidly advance their offering. Any instance of friction during the payment process can kill the purchase. Unearthing and implementing streamlined methods of putting payment in the hands of consumers and/or in-store associates is essential. 


When it comes to in-store layouts, art meets science. We have more access to data and insights today than ever before, highlighting customer patterns, capturing interactions with store associates, and illuminating friction points. This data is vital to informing agile design strategies, which need to morph alongside the customer. Industry partnerships, like the one announced between The Lionesque Group and Pathr.AI, will be key to defining and strengthening the future of consumer/brand relationships.

2. Efficiency is the most desirable currency that technology offers.

To truly be successful, store associates require information to be at their fingertips, both for back-of-house and consumer-facing interactions. Instant visibility as to what’s on the floor, what’s in the back, and what’s available at another store’s location isn’t just an expectation of today’s customer, it’s necessary to embolden the prospects of a sale and fortify brand loyalty.


Consistent with The Lionesque Group’s recent industry survey findings, every moment a store associate has real-time visibility into the full scope of their inventory adds up to millions of dollars saved by the retailer. Using technology to empower associates with this knowledge bolsters store efficiency, optimizes productivity, and streamlines delivery performance.

Melissa Gonzalez, Principal at MG2, NRF Big Show 2022

3. Omnichannel means being omnipresent for the consumer. 

Whether they’re standing in a store, browsing online, interacting with social media, or playing in the metaverse, consumers want and expect a congruent, simplified “click-to-buy” experience that’s seamless across every presence of a brand.

They’re seeking an “all-of-the-above” optionality that is as fluid as they need it to be in the moment, and this agility is critical as we think about designing the store of tomorrow. Digital integration will need to empower both store associates and the consumer to be able to move interchangeably when visiting different brick and mortar locations so they have the options, access, and efficiency they desire.

4. True sustainability starts with the supply chain. 

Consumers speak with their wallets, and more and more their love language is shifting toward an expectation in transparency, sincerity, and sustainable practices from the brands they support. This further includes retailers being net-positive to the environment, as well as striving for social and community equities.

The real onus, however, is on the full ecosystem coming together to truly make a difference consumers can see and resonate with. Brands and retailers need to own and optimize their supply chain, making it more accessible from a cost and candor standpoint for consumers.

One of the lessons shared by Saskia van Gendt of Rothy’s was a profound sense of understanding of the brand’s own role in the process. “If you own the supply chain,” he notes, “you can truly impact things. For example, you can set up for on-demand manufacturing so as not to leave waste.”

5. We’re amidst an era of phygital convergence.

The metaverse—the industry’s newest buzzword—holds the promise of and capacity to meld physical retail with mixed reality experiences. However, we’re already years into this convergence of digital and brick-and-mortar, with offerings like virtual endless aisles that consumers can browse for hours, just as they might window shop in-store. 

Innovative technology has, and continues to fuel the future of retail data collection and analysis, powering responsive IoT connectivity via RFID, sensors, digital displays, and products that ignite an overlay of immersive media. The digital/physical overlap will only continue to grow.

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Reach out to our team to learn more about how we’re helping define the future of brick-and-mortar retail for brands.

Pathr.ai Announces Partnership with The Lionesque Group and MG2 to Deliver Pop-Up Shop Analytics for Retailers – Unveiling at National Retail Federation’s Big Show 2022

Pathr.ai, the industry’s first and only Artificial Intelligence (AI) powered Spatial Intelligence platform, announced today it has partnered with The Lionesque Group, an award-winning experiential retail strategy and design studio, and its parent company, MG2 公司, a global design and architecture firm, to bring real-time analytics to pop-up shops. Using Pathr.ai’s cutting-edge spatial intelligence technology, brands and retailers will now be empowered to utilize their pop-up store to gain actionable insights to drive business outcomes and deliver improved customer experiences.

研究与洞察

Designing Store Experiences for Today’s Consumer

1 月 2022 / By Melissa Gonzalez, Nick Caputo

In our constant curiosity and investigation of consumer behaviors and expectations, we utilize data insights to help uncover and validate where we can deliver true points of gratification within the customer journey. Here is a snapshot of key takeaways from our latest consumer survey. Our full deck with all our insights is available for download at the bottom of this preview.

How can we adapt “The role of the store” to reflect today’s consumer?

As consumers adjust to their hybrid worlds and the merging of digital and physical deepens, we take a look how consumer behaviors, needs, and expectations impact “the role of the store.” In this survey, we investigate the utility technology plays, the inherit value it brings us and how that can inform opportunities for physical retail environments.

Download – Advisory – 20220111 Store Experiences Report

消费者体验

Kathy Kuo Home

Curating immersive inspiration

Kathy Kuo Home is a boutique home furnishings brand that offers modern and classic home decor for all interior design needs. With a robust and loyal online following, Kathy Kuo Home sought to create its first permanent flagship location with the assistance of MG2 / The Lionesque Group. In addition to curating in an inviting, laid-back, dog-friendly space where customers can immerse themselves in possibilities, Kathy Kuo and her team also wanted to bring their online design center, full digital catalog, and tailored consultation offering to their clients in the heart of Southampton, New York.

The resulting experience is one that perfectly embodies the brand’s high-end offerings, seamlessly weaving together the delight of in-person discovery with the ease of digital retail technology and expert design consultation.

Within just 4,000 SF of retail space, the Kathy Kuo Home flagship uses vignette scenes to feature a hand-selected assortment of the brand’s best-selling products, including indoor and outdoor furniture, décor, and lighting in a range of styles. The store also houses a design resource center for KKH designers to work one-on-one with clients in-person to design their home, and will further serve as a destination for curated events hosted in-store.

Transcending an environment that feels like Kuo’s own Hampton home, it’s an experience that successfully welcomes everyone in the space, encouraging exploration and fueling inspiration.

“Interacting with our customers has always been a top priority for the brand, and there’s no better way to do this than in person.” said Kuo in an interview with Forbes just prior to the store’s grand opening, “We’ve seen continued success through investing in our relationships by providing our high-touch services online and now will have the opportunity for continued growth. Having a physical location will allow us to connect with and serve more customers and clients than ever before, aiding in our brand mission to help as many people as possible love where they live.”

Since opening doors, Kathy Kuo Home’s flagship store has been featured in Architectural Digest, Insider Trends, Modern Luxury, and Business of Home.

It was also awarded the honor of House Beautiful’s 2021 Best Home Stores in America Right Now.


  • Project Details

  • 地点 Southampton, New York, United States
  • 客户 Kathy Kuo Home
  • 市场分类
  • 规模 4,000 SF
  • 设计服务
消费者体验

Packer x Asics

For US Open 2016, Packer x Asics opened up shop in Grand Central Station with a limited collection.

Goal

To generate awareness and sales for the first exclusive launch of Packer Shoes x Asics and Mitchell & Ness capsule collections.

MG2

Packer Shoes contracted MG2 for their 4th Pop-Up Store in NYC. With the goal of capturing U.S. Open-based media and foot traffic, MG2 secured Vanderbilt Hall at Grand Central Station and was the lead project management team for the #GAMESETMATCH activation.

Outcome

Located at the pinnacle of passerby traveling from NYC to Arthur Ashe stadium, the 3-day pop-up captured thousands of visitors daily and was featured in major industry publications including SneakerNewsHypeBeastSole Collector, and more.


消费者体验

Amazon Video

From November 29 through December 8, 2018, fans of the Amazon Prime Video original series The Marvelous Mrs. Maisel were able to experience a slice of 1958 New York through a pop-up Carnegie Deli replica restaurant in Lower Manhattan.

Goal

To promote the release of the second season of Prime Original show The Marvelous Mrs. Maisel, the iconic Carnegie Deli was brought back to life through a pop-up deli experience that transported visitors back to the era of the TV series, with everything from décor, to pricing, to the menu, reflecting 1950’s New York City as depicted in The Marvelous Mrs. Maisel, making it a fully immersive and highly photographable experience.

MG2

Tool of North America hired MG2 as their full-service partner to design and render, as well as source and manage, the production of the immersive environment for the pop-up, with a2zrestaurant as the operational partner.

Outcome

The pop-up deli experience was an extraordinary success, it served 11,000 people and had a waiting list of 8,000. The pop-up garnered 280 pieces of press coverage including BuzzfeedForbesVogueEaterUSA Today, and 10 broadcast segments, with a social media reach of 45 million.

2019 One Show Awards Finalist for Experiential Design and Indoor Spaces


消费者体验

Sally Hansen

Sally Hansen opened a pop-up nail bar during NYFW to debut their innovative new app that solves the trial-by-purchase nail polish problem.

Goal

Brand Awareness and education for ManiMatch the app that lets you virtually paint on nail polish. (Using augmented reality technology, the app allows you to digitally test drive over 200 different Sally Hansen shades!)

MG2

MG2 was tapped by Sally Hansen’s digital agency, CULT LDN, to be the partner production agency for the pop-up nail bar. We partnered to source the location, design 3D renderings, oversee production build, and source store staff.

Outcome

Over the 3-day pop-up had over 2,500 visitors, drove over 19 million social media impressions, and was cited as a “Genius App” by Teen Vogue and “Best Way to Shop” by Mashable.


消费者体验

ShopLAB

Partnering with Steiner + Associates, MG2 was tasked to provide strategy services to analyze, evaluate, and solidify the pop-up retail incubator program. 

Goal

Evaluating and identifying the turnkey operational strategy in relation to data driven technology and brand curation while further solidifying goals of the overarching retail experience at the property.

MG2

MG2 worked closely with the Steiner + Associates team to ensure the turn-key program would be a success. MG2 provided guidance on needed IT infrastructure to support technology integration(s) and evaluated and ensured the design technology investments aligned with Easton Town Center customer DNA as well as met the needs of target brands and retailers. MG2 also strategized a comprehensive staffing and operational plan and consulted on the pricing structure and needed tenant amenities to establish a positive NOI.

Outcome

ShopLAB is a lower risk solution for the retailers, allowing them to test their performance at Easton Town Center while they measure customer capture potential and the online halo effect of the brick-and-mortar location. The program places a strong emphasis on local Ohio brands, unique gifts and concepts, experiential retailers looking to test out the Columbus market as a future long-term investment.


消费者体验

Tempo

Curating immersive inspiration

When Tempo—an industry leader in the burgeoning world of home fitness—sought to expand its connection with consumers by branching out into the physical retail market, they partnered with MG2 / The Lionesque Group on a holistic approach toward the strategy, design, and build-out of new stand-alone stores.

Applying the data and learning from its partnership retail spaces, Tempo sought a retail offering that goes beyond demoing its products and services. A unique customer journey steeped in education and daily possibilities as part of the Tempo community was carefully curated, showcasing the potential for a healthier, fuller lifestyle, fueled by the strength derived from the brand’s offering. Featuring inspiration from coaches and the company’s founder himself, Tempo’s brick-and-mortar story helps consumers envision a marriage of activities in the real world—rock climbing, surfing, hiking, and more—and your wellness partner at home.

In addition to a comprehensive approach toward strategy, design, and build-out of stores, designers partnered with Tempo on an alignment of KPIs for its new retail spaces. A series of market studies helped the teams determine the right square footage and cities for pilot stores, while simultaneously partnering on and driving everything from concept development, retail strategy plan, and budget assessments, to design fit and project management.

With doors opening in Manhattan and Bellevue, Washington on time for the holiday season, Tempo is primed to properly analyze and optimize its brick-and-mortar retail strategies, while fully immersing home fitness enthusiasts in what’s possible as part of their unique community.


  • Project Details

  • 地点 Multiple Locations, U.S.
  • 客户 Tempo
  • 市场分类
  • 规模 1,400 - 1,600 SF
  • 设计服务

Ranked 5th in the top 100 best companies to work for in Washington state.

100 Best Companies To Work For in 2021- MG2 Ranks 5th!

MG2s mantra is people make place. The 50-year-old firm has a robust DEI initiative with a five-year timeline that involves all staffers. It emphasizes sustainable design practices and invests in staff development through leadership training, coaching programs and free LinkedIn Learning courses. Staff events include happy hours, movie nights, ping-pong tournaments and Mariners games.

Brick-And-Mortar Boom Comes As Retail E-Commerce Becomes More Reliant on Physical Stores

The U.S. has seen several retailers across the country forced to close their brick-and-mortar stores amid the rise of e-commerce over the past few years. However, we are in the midst of a brick-and-mortar boom, with retailers expected to open more stores this year than they close, for the first time since 2017, according to an analysis of more than 900 chains by IHL Group, a research and advisory company. At the same time, the e-commerce businesses of retailers have become more dependent on physical stores to fulfill orders, especially during the holiday shopping season. Lionesque Group CEO Melissa Gonzalez joins Cheddar News’ Closing Bell to discuss.

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Above & Beyond: A Data-Driven Commitment to Sustainable Design

11 月 2021 / By Above & Beyond: A Data-Driven Commitment to Sustainable Design, Russ Hazzard

Architect and AIA 2030 Founder Edward Mazria once said, “We tend to rush toward the complex when trying to solve a daunting problem, but in this case, simplicity wins. Better buildings, responsible energy use, and renewable energy choices are all we need to tackle both energy independence and climate change.”

Straightforward, responsible design has long been at the core of MG2’s strategy and philosophy, with sustainable principles and applications woven into our projects at every opportunity. Our three sustainability values—Environmental Stewardship, Purposeful Efficiency, and Restorative Measures—are a simultaneous embodiment of where our firm was the year they were defined and reflect where we want to be in the years to come. MG2 has worked to raise the bar on our designs over time, evolving to match—and where we can, exceed—sustainable certifications and benchmarks.

“We had always reviewed our specifications for opportunities to suggest sustainable products and methodologies to our clients, which when we started were just better choices from a location and ‘better for the environment’ point of view,” says Russ Hazzard, President of MG2.

“Today, those sustainable vendor and materials recommendations aren’t just convenience, they’re a fundamental part of our DNA and design process. As a result, clients who once might not have been open to alternatives are looking to us as experts and advocates, armed with the right solution to set them on a path toward a more sustainable future.”

Costco Wholesale Headquarters Campus – Issaquah, WA

As architects and designers of built environments, the implications of everything we do, of every project we take on, are unmistakable. AIA’s 2030 Challenge outlines two specific goals that pledge firms must strive toward:

  1. A 90% reduction in built environment operating energy systems by 2025.
  2. A 45% reduction—a percentage imposed by our own team—in built environment embodied carbon by 2025.

“Greenhouse gas emissions reduction is the challenge of the century for the entire industry.” states Johnny Klemke, Building Performance Analyst at MG2, “How do we keep building more and more while producing less and less impact in the natural environment? That’s the question we’re taking on at MG2. By helping teams come up with more efficient, less carbon-intensive solutions for their designs, we’re also showing clients that sustainability doesn’t need to be a cost burden on the project.”

By helping teams come up with more efficient, less carbon-intensive solutions for their designs, we’re showing clients that sustainability doesn’t need to be a cost burden.

Johnny Klemke, Building Performance Analyst

“Our greatest hurdle is bringing the industry along with us,” says Jon Guerechit, a designer at MG2 helping to lead our operating energy initiative, “One benefit is that indisputable data makes it easier to convince clients that a cost-saving measure can also serve the environment. But the numbers aren’t always in our favor. Embracing the mindset of being a steward of the environment is harder because it forces stakeholders to think differently and invest in the distant future. It’s a mentality we’re pushing for across the board.”

Today, as we continue to evaluate and evolve our firm’s sustainability action plan, we’re committed to going above and beyond the goals outlined by AIA’s 2030 challenge by adding two more of our own

  1. A rigorous commitment to working with forward-thinking vendors and using sustainable materials that adhere to the highest standards possible.
  2. A reduction of water consumption—30% to 45% for indoor and 50% for potable outdoor—in all of our projects by 2030
PCC Community Markets – Seattle, WA

Adding materials to the mix.

From improving indoor air quality to reducing construction waste, the materials our architects and designers specify matter. Our choices represent an enormous opportunity to enhance the health of the planet and the people who live on it.

In addition to becoming proud signatories of the AIA Materials Pledge, MG2 has created our own rigorous Materials Evaluation System. Using a stoplight structure, our specialists analyze and rank every vendor, product, and material we use, to ensure that where and whenever possible, we’re adhering to the highest attainable sustainability standards for a better future.

PCC社区超市—the largest grocery co-op in the United States—has partnered with MG2 for years on their journey to better their store’s materials and target LBC Petal Certification. In its Ballard location, the first grocery store in the world to be certified, over 40% of the materials—just shy of $1.4M—were sustainably sourced, with 9.2% of those derived from within 100 miles. Additionally, 100% of the store’s wood is FSC certified, with 10% of the elements reclaimed or reused.

“There is a misconception that we need to pursue green building certification to push for sustainable materials, or that we must only use sustainabile materials to make a difference in the world. Neither of these are true.”

Candon Michelle Murphy, Materials Specialist

With MG2’s data-driven materials system comes a deep reservoir of knowledge and insight, but continuous education to overcome misconceptions and help our clients and partners understand the financial and environmental investment is still critical.

“The largest challenge around the selection of sustainable materials is the misunderstanding of what costs are associated with it.” mentions Candon Michelle Murphy, MG2’s Materials Librarian, “It is true that there are specific material categories on the market that represent a high cost add if the sustainable selection is desired, but there are quite a few categories where there is no or nominal fee add to make a far more environmentally-sound final installation.

“There is also a misconception that we need to pursue a green building certification to push for sustainable and healthy materials, or that we must only put in sustainable materials to make a difference in the world. Neither of these is true, however: any selection that supplies a reduction of embodied carbon, lesser the amount of VOCs put into interior spaces, and provides for reclamation of materials or diversion from landfills still makes a difference.”

Fundamental impact through water reduction.

Water is one of the earth’s most precious resources. While many of us take fresh, clean water for granted in our day-to-day lives, architects who create built environments in areas where this resource is not so abundant continually have its preservation, reduction, and recyclability top-of-mind.

MG2’s water conservation goal—our fourth and possibly most ambitious sustainability initiative—is to reduce indoor water use in appliances such as toilets and faucets by 30% to 45% and to reduce potable outdoor water consumption in landscaping and irrigation by 50% in every single one of our projects by the end of 2030.

“Among dozens of reasons, a reduction of water in our projects is important because it can lower water withdrawals from local water sources,” states Maribel Barba, designer and co-lead of MG2’s water conservation goals, “allowing us to better harmonize with the local environment, increase water availability for all, and improve community relations.”

Costco Santa Fe – Mexico

While our water conservation goals may be new to many of MG2’s clients, some have been pioneering innovative technologies and water reduction tactics in their build environments for years. For example, longtime partner Costco has been working with MG2 on implementing water solutions programming into its warehouses throughout Mexico and the Southwest US for years, an initiative that awards them a 20% annual water savings.

The wholesaler giant recently took an even more significant leap into the future of water conservation with its Costco Santa Fe store. Complete with a one-of-a-kind green roof that acts as a natural extension of Parque La Mexicana, the Santa Fe location was designed with numerous water-saving technologies,  including toilets and landscape irrigation that utilize recycled water and a stormwater collection system in the Parque lake. Restroom fixtures were also installed with 50% less water demand, according to baseline.

“Even when water conservation processes have been implemented for several years, I think it is still being a challenge for firms to sell this idea to some partners.” says Christian Razo, designer and co-lead of MG2’s water conservation goals, “Many do not realize how much water you can save, or even the consequences of not saving water. We do our best to educate every one of our clients on the rewards of implementing these processes, including the satisfaction of knowing that what you’re doing is helping future generations.”

Costco Santa Fe – Mexico

We’ve come a long way in our sustainable design practices and are immensely proud of the benchmarks many of our projects and partnerships have achieved. But the reality is, MG2 is just getting started. 

“When we set out to create MG2’s formal framework for sustainability, we knew it needed to resonate with all staff and be embedded in the culture of the firm.” says Mark Taylor, MG2’s Sustainability Lead, “Our data-driven approach speaks directly to the results-oriented nature of the firm and will be the backbone of our success as we continue on our journey.”

MG2’s Sustainability Action Plan

Learn more about our above-and-beyond commitment to the future of our planet in our AIA 2030 Commitment Sustainability Action Plan, or by reaching out to our sustainability team.

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What Designers Should Know About Antimicrobial Products

10 月 2021 / By Candon Michelle Murphy

This article was originally published on i+s on October 8, 2021.
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With the ongoing conversation around cleanliness in our built environments, there has been a large push to add anything available to inhibit the spread of viruses. “Antimicrobial” is seemingly a buzzword as of late, and you may have been questioned by your clients about what is available on the market that possesses these types of properties.  

Let’s break down what you should be looking out for and what you should be wary of when it comes to doing your part as a designer around health in the built environment

What Are Antimicrobial Products? 

There are two ways a product can be antimicrobial. First, we have products that are inherently antimicrobial, which means that their surface does not foster the growth of bacteria. You may have heard of copper having this property, which is unusual in this category due to the unique oxidizing process which actually kills bacteria. But for most products, this means that the surface of their product in so smooth and non-porous that there is no opportunity for the bacteria to grow.  

The second way a product can be defined as antimicrobial is with certain classes of chemicals integrated into the product or added on to a product as a coating. Although these products have been available on the market for many years, the advertising of them and the explosion of new products with these properties available has intensified over the pandemic. 

Why Scientists Are Concerned About Antimicrobials 

Despite the availability of these products, there has been much concern in the scientific community around these for nearly 20 years. After a study, the CDC said in 2003, “There is no evidence that antimicrobials in products prevent disease in hospital settings.”  Additionally, a study in 2016 noted the “FDA banned 19 antimicrobial ingredients, including triclosan and triclocarban, in over-the-counter consumer antiseptic wash products based on insufficient evidence demonstrating their safety for long-term daily use and that they reduce the spread of illness and infection.” Despite the ban on this particular product category, many of these chemicals are still overwhelmingly used with similar claims in other products.  

But there is a deeper concern here aside from the false advertising of these claims: there is quite a bit of proof available to show that antimicrobials are not only ineffective but the chemicals that are used in these products provide far more harm than good. 

[Related: How to Specify Cleanable Surfaces for Healthcare]

In December 2015, citing the concern for exposure to toxic chemicals and threat of drug-resistant bacteria, the health giant Kaiser Permanente banned the use of “15 specific antimicrobial chemicals to ban from its hospitals and other buildings because they can be toxic to both people and the environment.” Shortly after, a consortium of over 200 scientists and medical professionals released The Florence Statement, which details out a wide variety of concerns about these chemicals including but not limited to their properties of being toxic, bioaccumulation, and persistent. 

It has shown that specifically triclosan and triclocarban, which are the most common antimicrobial agents, are carcinogenic and endocrine disruptors in both human and animal tests. In addition, neither of these chemicals break down over time and have been detected in urine, breast milk, and sea life worldwide. Other commonly used antimicrobial chemicals contribute to microbial resistance, are known allergens and skin irritants, and provide adverse respiratory, nervous system, immunological, reproductive, and developmental effects. 

Many manufacturers of products will assure you that their additives of antimicrobial properties will not harm the environment or the humans occupying the space. But the truth is that coatings will eventually wear off, in the air or on someone’s skin; products will chip and turn into airborne pollutants; items will ultimately end their life in a landfill and leach into the surrounding ecosystem. 

5 Ways to Avoid Health Harm 

Despite all the evidence supporting the avoidance of these additives, we still have many clients and owners requesting these products. Because it is our role as designers to provide the best solutions possible, we should take responsibility for advocating against harm in the built environment while still supporting health. Here are some ways you can speak with your client about antimicrobials and alternate solutions. 

1. Educate yourself, your colleagues, and your clients on the harmful effects of antimicrobial chemicals. The Green Science Policy Institute has many resources to help you understand and provide information to others. Listen to the client’s preferences but offer them the information to make an informed decision. 

2. There are some antimicrobial products that do not contain chemicals of concern. Be sure to ask questions about what exactly the antimicrobial properties are and cross-reference with available information from verified sources. Create a list of these products to bring to your clients as alternate solutions. 

3. Understand the cleaning procedures of your clients and select finishes that support a high level of cleanability. Be ready with cutsheets to support how to clean the items. 

4. Think like a healthcare designer and implement highly cleanable design into every space. Consider detailing out inside corners that could be breeding grounds or incorporate bleach-cleanable textiles. Focus on making a space easy to clean rather than relying on something that may or may not work. 

5. Most importantly, build your knowledge of those inherently antimicrobial materials we touched on earlier. There are more available than you might realize, and here is a short but certainly not exhaustive list to get you started: 

  • PVD coatings: A far more sustainable way to finish metals than traditional electroplating, PVD is also inherently antimicrobial. This is available on a variety of hardware products and is also proven to outlast electrocoating. 
  • Linoleum: This all-around highly sustainable and healthy product is also a bacteria-killer. It is inherently antiallergenic, antibacterial and antistatic.  
  • Glass: The super smooth surface of glass shows to inhibit the growth of bacteria as well as being very highly cleanable while also having the ability to be super-heated for full disinfection. 
  • Some natural yarns like linen, merino wool and hemp: A wool rug is not only antimicrobial, but it also won’t stain either. 

Truthfully, the fact of this virus and others that we will face in our lifetime is that there is no magic solution to provide a bacteria and virus-free space. The most effective way to fight the spread of germs is through caution, mitigating exposure through all means available, and proper cleaning and disinfecting.