Sorel Footwear Pops-up All Aglow in Orange in NYC

The vibrant color scheme carries throughout the space, which was designed by MG2/The Lionesque Group to engage and inspire both long-time Sorel fans as well as new passers-by. The design also highlights Sorel’s Caribou silhouette.  A 5’x10’ foot polar bear is painted on the store’s orange-painted exterior.