Understanding the Modern Grocery Shopper
September 2021 / By Melissa Gonzalez, Peter Stocker
In our constant curiosity and investigation of consumer behaviors and expectations, we utilize data insights to help uncover and validate where we can deliver true points of gratification within the customer journey. Here is a snapshot of key takeaways from our latest consumer survey. Our full deck with all our insights is available for download at the bottom of this preview.
HOW CAN WE ENHANCE THE GROCERY SHOPPING EXPERIENCE?
The dynamic of modern grocery is kaleidoscopic, with its definition and experience being driven by today’s consumers and our ever-changing world. How can we create a holistic and accessible experience?