Just months ago, beauty relied on high-touch sensorial environments. With a raised awareness around high-touch environments, the beauty industry must appeal to customers that responsibly tackle the “touch and feel” interaction associated with product testing. Shop! Association asked our team how stores can create inviting and authentic experiences while balancing digitization and human interaction responsibly?
MG2 In The News
May 21, 2020
This hire emphasizes MG2's commitment to design excellence.
April 1, 2020
In times like these, it’s more important than ever that we take a moment to celebrate the nimble, bold, and resilient nature of those we have the privilege to work with every day. MG2 has always championed the motto, “people make the place”, and regardless of where that place may be, we’re honored and humbled to have outstanding leaders to help guide us forward.
March 12, 2020
In response to the current worldwide escalation of the COVID-19 virus, we would like to inform you of our ongoing efforts to protect the health of our staff, our teams, and our workflow. The physical and emotional well-being of our MG2 community and surroundings are our highest priority.
How can we build a community of designers who intuitively weave sustainable thinking into every design decision? Laura Gardner and Candon Michelle Murphy, two of our MG2 sustainability champions, are on a mission to teach us how patience and the art of making micro-moves over time can result in a having a significant impact. Their solution to this burning question is to form an army of educated, passionate advocates who challenge each other and our clients to focus on the long-term benefits a sustainable practice can yield.
MG2 is increasingly being approached by brands interested in creating sensory-rich physical environments that are less about selling and more about building offline community. Designing stores with flexible spaces to enable showrooms, classes, pop-up shops, brunches and parties is an ideal way to appeal to multi-tasking Millennials looking to build their skills and networks while simultaneously experiencing products and services curated for them.
This Earth Day, take a moment to look at the built world around you and think about where all of this “stuff” came from and where it might end up before you start sourcing materials for your next project.
How owners can control risk and cost through a