MG2 In The News
Just months ago, beauty relied on high-touch sensorial environments. With a raised awareness around high-touch environments, the beauty industry must appeal to customers that responsibly tackle the “touch and feel” interaction associated with product testing. Shop! Association asked our team how stores can create inviting and authentic experiences while balancing digitization and human interaction responsibly?
With consumers increasingly adopting technologies that enable self-guided exploration and check-out, store digitization has become more prevalent in the physical retail environment.