Perspectives

How We Think

Healing Through Hospitality

For the hospitality industry, the emotional, physical, and psychological toll of a global pandemic will likely underpin travel trends that were already on the rise: biophilic designs rooted in nature, experiences rich in culture, and environments that promote both physical and mental health and wellness. But for brands looking at what’s next, there are numerous pieces of the puzzle that must come together to make guests truly feel comfortable with traveling once more.

The Future of Beauty

Just months ago, beauty relied on high-touch sensorial environments. With a raised awareness around high-touch environments, the beauty industry must appeal to customers that responsibly tackle the “touch and feel” interaction associated with product testing. Shop! Association asked our team how stores can create inviting and authentic experiences while balancing digitization and human interaction responsibly?

As featured in the following publications