As the #1 most popular connected fitness brand in Asia, FITURE set out to revolutionize the home workout industry with its innovative Motion Engine™ technology and interactive fitness mirror. With the goal of introducing the brand to American consumers, FITURE partnered with retail experts at MG2/The Lionesque Group to bring to life a 600-square-foot pop-up space strategically located in The Westchester Mall in White Plains, NY.
Maximizing Impact in a Small Footprint
Faced with the challenge of creating an impactful, experiential, and fun environment within a limited space, MG2/The Lionesque Group leveraged expertise in retail design and build management to develop a next-generation in-store experience. The team designed three test stations that showcased the mirror and its innovative technology, complete with custom cabinets, ottomans, and a rear-illuminated back panel.
A Dynamic and Engaging Retail Space
To bring the FITURE brand to life, MG2/The Lionesque Group filled the space with larger-than-life environmental graphics featuring trademark colors, popular instructors, and engaging questions that spark conversations between guests and associates.
The team also used recycled LVT flooring to evoke movement and clearly denote individual testing zones. Attracting passers-by into the space is an eye-catching display that highlights the interactive elements of the UI experience with a striking infinity mirror and blue cords that mimics the Motion Engine™ technology.
Introducing FITURE to the American Market
The resulting environment was a dynamic and engaging retail experience that effectively introduced the FITURE brand and its innovative technology to the American market. Leveraging a combination of impactful design and interactive features, MG2/The Lionesque Group produced a unique and memorable experience for guests, helping solidify FITURE’s position as a leader in the connected fitness industry.